When developing a new website or evaluating an existing website you should at a minimum consider five key things – appearance, usability, functionality, content and search engine optimisation. This workshop explored the first three elements involved in creating a new website. This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au This workshop was presented by Threesides Marketing www.threesides.com.au

1. Capital Region
Creating Your Website
Series: Design and Layout
Presented by Threesides Marketing

2. Housekeeping

3. RDA Southern Inland Region
Key Initiatives
•
•
•
•
South East Region of Renewable
Energy Excellence
Regional Sponsored Migration
Scheme
Southern NSW Harvest Association
Capital Region Digital Enterprise
Program
How We Can Help
•
•
•
•
•
You
Access to government programs
Advice and training
Sourcing skilled labour
Grants - support and data
Networks and contacts

4. Find out
More
Richard Everson
Project Officer
Mob. 0427 27 27 54
richard@rdasi.org.au
www.rdasi.org.au

5. www.threesides.com.au
www.Facebook.com/threesides
www.Twitter.com/threesides
www.slideshare.net/threesides

6. Your name, your
business,
and the one
thing that we
can tick off for
you today.

7. Learning outcomes
1. Identify the key steps to designing a
website that meets user expectations
2. Recognise the implications associated with
mobile devices accessing your website
3. Access tools and resources to assist you
with building or enhancing your site.

8. Content +
Functionality
Website
Hosting
Domain Name
Content Mgmt
System (CMS)
Website

10. http://www.adaptivepath.com/ideas/serving-experience-as-the-product/

12. Building a site – what to consider
1. Design / Appearance (front end)
2. Usability
3. Functionality
4. Content
5. Search Engine Optimisation (not today)

13. Building a site – what to consider
1. Design / Appearance (front end)
2. Usability
3. Functionality
4. Content
5. Search Engine Optimisation (not today)

14. Source: http://memecrunch.com

15. Appearance – Sexy
Looks great on any device…
Source: mashable.com

16. Appearance – Totally Ugly!!!
Source: constellation7.org

17. Appearance – front end
How should your
website look?

18. Appearance – front end
As good as your business
(or maybe slightly better).

19. http://www.driainduncan.com.au/

20. Appearance:
Theme based

21. Appearance:
Custom Coding

22. Appearance – themes vs custom coding
1. Themes
2. Custom coding
 Ready to go
 Tailored to specific
branding and functionality
needs
 Cheaper up front costs
 Can do it yourself
 Not unique
 Some limitations to
customisation
 More expensive
 Requires experts

23. http://themeforest.net/

24. http://www.elegantthemes.com/

25. Building a site – what to consider
1. Design / Appearance (front end)
2. Usability
3. Functionality
4. Content
5. Search Engine
Optimisation

26. Usability
Key principles
1. How easy a website is to use
2. How well it achieves it’s goal
3. How information is presented
4. Accessibility - ages, skills, ability

27. User needs mapping
1. What do you want your users to do on
your site
2. How will they do it
3. How quickly can they reach the goal – how
many clicks does it take
4. What happens next

28. Need:
Make contact with us
1. Sign up to
newsletter
Details into
database
Send newsletter
monthly
2. Contact us
page
Contact form
We follow up on
email
3. Phone number
on website
We answer call
Follow up on
email

29. Wireframes

31. Wireframe / Design tools
 Pen and paper
 quirktools.com/wires/
 Bookmark sites you like
e.g. start a Pinterest board

32. Developing a sitemap
Brainstorm
Sitemap
Site
Navigation
i.e. menus

33. Casestudy: visitbalranald.com.au

34. Casestudy: visitbalranald.com.au

35. Casestudy: visitbalranald.com.au

36. Sitemap Tools
 Table in Word doc
 Excel Spreadsheet
 PowerPoint org chart
 quirktools.com/smaps/

37. Building a site – what to consider
1. Design / Appearance (front end)
2. Usability
3. Functionality
4. Content
5. Search Engine
Optimisation

38. Functionality
1. What does your site need to do to help
you achieve your business goal.
2. What functionality can help enhance the
users experience

39. Functionality – options, options, options




E-commerce - shopping cart 
(retail products)

Membership management

functionality
Online payments / payment 
gateway

Password protected pages
Photo Gallery
Blog
News
Links directory
Subscription - newsletter sign
up
Search function

Sign up Forms and database 

Calendar

Google Maps
Social Media integration

Image carousel / Rotator


Google analytics integration

41. Accessing your
website on mobile
devices

42. From desktop to mobile- why??
 Mobile sales have already
overtaken desktop sales, and
mobile internet usage is
predicted to overtake desktop
internet usage by 2014
 67% of users claim they are
more likely to purchase from
a mobile-friendly website
Source: http://searchenginewatch.com

43. Mobile what?
Mobile friendly
• Website that functions correctly on a mobile device
• Tiny scaled down version of a site
Mobile website
• Completely separate website designed specifically for use
on a small mobile device
• m.yourwebsite.com.au
Responsive website
• Can detect the size of the viewing device and adapts to suit

44. Building a site – what to consider
1. Design / Appearance (front end)
2. Usability
3. Functionality
4. Content
5. Search Engine
Optimisation

45. What is your website saying about you?
 Website Design - motivational text, authentic, honest
 Price - what is your product worth / cost
 Images - motivational, experiences not buildings, need to
see people
 Maps – where do you operate
 Links – what else do you do?
 Social media content – are you alive?
 Video – do you look reliable and can I meet you?
 Contact Us – how do we do business with each other
 Call to action – this is how to get started

46. Clear call to action

47. Next steps
1. Continue to investigate sites you do and
don’t like
2. Start brainstorming the structure of your
site or review the existing structure
3. Create a site map
4. Sketch out the rough design
5. Consider mobile devices

50. Workshops and Consultations
Workshops
– Series of 17 workshop topics over the next 12
months
– Free sessions – subsidised by federal government –
in Queanbeyan and across the region
Digital Consultations
–
–
–
–
4 hour digital business consultations
Develop and digital business plan
Identify 3 get started now actions
Help you start in the right digital direction

51. Workshop feedback
https://forms.communications.gov.au/
enterprisegroupfeedback
Verification word: summer

52. Stay in touch
Website:
www.crde.com.au
Call the office:
62970933
Stay on our email list
Tell a friend!