CONSUMER TOUCHPOINTS 2011 Mastering the media mix

1. CONSUMER TOUCHPOINTS 2011
Mastering the media mix
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2. ?
? ?
?
Email
?
Print Online TV
Ads
Social Micro-
Media Brand Sites
Website
Reach
Connect
Transact
Advocate
Lifetime Value
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3. Where do I spend my...?
Time
How do I hit my targets? Resources
Capital
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4. Where do I spend my...?
Time
How do I hit my targets? Resources
Capital
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5. Paid Media
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6. Paid Media
TV Ads &
Infomercials
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7. Paid Media
TV Ads &
Infomercials
Radio
Commercials
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8. Paid Media
TV Ads &
Infomercials
Radio
Commercials
Print
Advertising
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9. Paid Media
TV Ads &
Infomercials OOH
Radio
Commercials
Print
Advertising
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10. Owned Media
Flyers /
In-store Brochures
Displays /
Demos
Branded Websites / Emails
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11. Earned Media
Professional
Recommendations
Friends & Family
Endorsement
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12. Social Media
Facebook
Twitter
Blogs
Online Video
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13. Instructions:
TV Ad Email Thinking about this
category here on the
Infomercial Celebrity
top right :
Radio Online Ad
Select the 3
Newspaper Professional
MOST influential
Magazine touchpoints when
Friend / Family
making a purchase
Outdoor Facebook decision in this
1st Most Influential
category.
Display/Demo Twitter
2nd Most Influential
Flyers Online Video Drag the TOP 3 in
order here on the 3rd Most Influential
Website Blogs bottom right:
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14. Categories
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15. Rules of Engagement
Purchase Influence
Trusted Source
Pre-Purchase Research
Brand Relationship
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16. The “Firepower”
50%
25%
5%
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17. Purchase Influence
AVERAGE
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
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18. Purchase Influence
AVERAGE
1 1 1 1 1 1 1
2 2 2 2
3 3 3 3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
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19. Purchase Influence
AVERAGE
1 1 1 1 1 1 1
2 2 2 2
3 3 3 3
4
5
6
7
8
9
10
Friend / Family 56%
11
12
13
14
15
16
17
18
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20. Purchase Influence
AVERAGE
1 Friend / Family 56% 1 1 1 1 1 1
2 2 2 2
3 3 3 3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
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21. Purchase Influence
AVERAGE
1 Friend / Family 56% 1 1 1
2 2 2 2 2
3 3 3 3
4 4
5
6 6
7
8
9
10
11
12
13
14
15
16
17
18
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22. Purchase Influence
AVERAGE
1 Friend / Family 56% 1 1 1
2 2 2 2 2
3 3 3 3
4 4
5
6 6
7
8
9
10 Display / Demo 42%
11
12
13
14
15
16
17
18
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23. Purchase Influence
AVERAGE
1 Friend / Family 56% 1 1 1 1 1 1 1 1 1
Display /
2 42% 2 2 2 2 2 2 2
Demo
3 3 3 3 3 3 3
4 4
5
6 6
7
8
9
10
11
12
13
14
15
16
17
18
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24. Purchase Influence
AVERAGE
1 Friend / Family 56% 1 1
Display /
2 42% 2 2
Demo
3 TV Ad 38% 3 3
4 4 4
5 5 5 5
6 6
7
8
9
10
11
12
13
14
15
16
17
18
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25. Purchase Influence
AVERAGE
1 Friend / Family 56% 1 1
Display /
2 42% 2 2
Demo
3 TV Ad 38% 3 3
4 4 4
5 5 5 5
6 6
7
8
9
10
11 TV Ad 38%
12
13
14
15
16
17
18
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26. Purchase Influence
AVERAGE
1 Friend / Family 56% 1 1
Display /
2 42% 2 2
Demo
3 TV Ad 38% 3 3
4 4 4
5 5 5 5
6 6
7
8
9
10
11
12
13
14
15
16
17
18
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27. Purchase Influence
AVERAGE
1 Friend / Family 56% 1
Display /
2 42% 2 2 2
Demo
3 TV Ad 38% 3 3
4 Professional 35% 4
5 5
6 6 6
7 7
8
9 9
10
11
12
13
14
15
16
17
18
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28. Purchase Influence
AVERAGE
1 Friend / Family 56% 1
Display /
2 42% 2 2 2
Demo
3 TV Ad 38% 3 3
4 Professional 35% 4
5 5
6 6 6
7 7
8
9 9
10
11
12
Professional 35%
13
14
15
16
17
18
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29. Purchase Influence
AVERAGE
1 Friend / Family 56% 1
Display /
2 42% 2 2 2
Demo
3 TV Ad 38% 3 3
4 Professional 35% 4
5 5
6 6 6
7 7
8
9 9
10
11
12
13
14
15
16
17
18
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30. Purchase Influence
AVERAGE
1 Friend / Family 56%
Display /
2 42%
Demo
3 TV Ad 38%
4 Professional 35% 4 4 4 4
Flyers /
5 25% 5 5
Brochures
6 6 6 6
7 7
8
9
10
11 11
12
13
14 14
15
16
17
18
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31. Purchase Influence
AVERAGE
1 Friend / Family 56%
Display /
2 42%
Demo
3 TV Ad 38%
4 Professional 35% 4 4 4 4
Flyers /
5 25% 5 5
Brochures
6 6 6 6
7 7
8
9
10
11 11
12 Flyers / Brochures 25%
13
14 14
15
16
17
18
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32. Purchase Influence
AVERAGE
1 Friend / Family 56%
Display /
2 42%
Demo
3 TV Ad 38%
4 Professional 35% 4 4 4 4
Flyers /
5 25% 5 5
Brochures
6 6 6 6
7 7
8
9
10
11 11
12
13
14 14
15
16
17
18
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33. Purchase Influence
AVERAGE
1 Friend / Family 56%
Display /
2 42%
Demo
3 TV Ad 38% 3
4 Professional 35% 4 4
Flyers /
5 25% 5 5 5
Brochures
Brand
6 22% 6
Websites
7 7 7 7
8 8
9 9
10
11
12
13
14
15
16
17
18
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34. Purchase Influence
AVERAGE
1 Friend / Family 56%
Display /
2 42%
Demo
3 TV Ad 38% 3
4 Professional 35% 4 4
Flyers /
5 25% 5 5 5
Brochures
Brand
6 22% 6
Websites
7 7 7 7
8 8
9 9
10
11
12
13 Brand Websites 22%
14
15
16
17
18
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35. Purchase Influence
AVERAGE
1 Friend / Family 56%
Display /
2 42%
Demo
3 TV Ad 38% 3
4 Professional 35% 4 4
Flyers /
5 25% 5 5 5
Brochures
Brand
6 22% 6
Websites
7 7 7 7
8 8
9 9
10
11
12
13
14
15
16
17
18
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36. Purchase Influence
AVERAGE
1 Friend / Family 56%
Display /
2 42%
Demo
3 TV Ad 38%
4 Professional 35% 4
Flyers /
5 25% 5 5 5
Brochures
Brand
6 22% 6 6 6
Websites
Newspaper
7 18% 7 7 7 7 7 7
s
8 Magazines 13% 8 8 8 8 8
9 9 9
10 10 10
11
12 12
13
14 14
15
16
17
18
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37. Purchase Influence
AVERAGE
1 Friend / Family 56%
Display /
2 42%
Demo
3 TV Ad 38%
4 Professional 35% 4
Flyers /
5 25% 5 5 5
Brochures
Brand
6 22% 6 6 6
Websites
Newspaper
7 18% 7 7 7 7 7 7
s
8 Magazines 13% 8 8 8 8 8
9 9 9
10 10 10
11
12 12
13
14 14
15 Newspapers 18%
16
Magazines 13%
17
18
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38. Purchase Influence
AVERAGE
1 Friend / Family 56%
Display /
2 42%
Demo
3 TV Ad 38%
4 Professional 35% 4
Flyers /
5 25% 5 5 5
Brochures
Brand
6 22% 6 6 6
Websites
Newspaper
7 18% 7 7 7 7 7 7
s
8 Magazines 13% 8 8 8 8 8
9 9 9
10 10 10
11
12 12
13
14 14
15
16
17
18
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39. Purchase Influence
AVERAGE
1 Friend / Family 56%
Display /
2 42%
Demo
3 TV Ad 38% 3
4 Professional 35%
Flyers /
5 25%
Brochures
Brand
6 22% 6
Websites
Newspaper
7 18% 7
s
8 Magazines 13% 8 8
9 Online Ads 13% 9 9 9 9 9 9
10 Radio 8% 10 10 10 10
11 11 11 11 11 11 11
12
13
14 14 14
15 15
16
17
18
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40. Purchase Influence
AVERAGE
1 Friend / Family 56%
Display /
2
Demo
42% Online Ads 13%
3 TV Ad 38% 3
4 Professional 35% Radio 8%
Flyers /
5 25%
Brochures
Brand
6 22% 6
Websites
Newspaper
7 18% 7
s
8 Magazines 13% 8 8
9 Online Ads 13% 9 9 9 9 9 9
10 Radio 8% 10 10 10 10
11 11 11 11 11 11 11
12
13
14 14 14
15 15
16
17
18
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41. Purchase Influence
AVERAGE
1 Friend / Family 56%
Display /
2 42%
Demo
3 TV Ad 38% 3
4 Professional 35%
Flyers /
5 25%
Brochures
Brand
6 22% 6
Websites
Newspaper
7 18% 7
s
8 Magazines 13% 8 8
9 Online Ads 13% 9 9 9 9 9 9
10 Radio 8% 10 10 10 10
11 11 11 11 11 11 11
12
13
14 14 14
15 15
16
17
18
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42. Purchase Influence
AVERAGE
1 Friend / Family 56%
Display / Brand 8%
2 42%
Demo
3 TV Ad 38%
Infomercials 5%
4 Professional 35% 4
5
Flyers /
25%
Online Video 5%
Brochures
Brand
6 22%
Websites
Newspaper
7 18%
s
8 Magazines 13% 8 8 8 8
9 Online Ads 13%
10 Radio 8% 10 10 10 10 10
Brand
11
Emails
8% 11 11 11
12 Infomercials 5% 12 12 12 12 12
13 Online Video 5% 13 13 13 13 13
14 14 14 14
15 15 15 15 15
16 16 16 16
17 17
18 18 0
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43. Purchase Influence
AVERAGE
1 Friend / Family 56%
2
Display /
42% Blogs 4%
Demo
3 TV Ad 38%
Outdoor/ 3%
4 Professional 35%
Flyers /
5
Brochures 25% Celebrity 3%
Brand
6 22%
Websites
Newspaper
7 18%
s
8 Magazines 13%
9 Online Ads 13% 9 9
10 Radio 8% 10
Brand
11 8% 11 11
Emails
12 Infomercials 5% 12 12 12 12 12
13 Online Video 5% 13 13 13 13 13
14 Blogs 4% 14 14 14
Outdoor/
15 3% 15 1 4
Billboard
16 Celebrity 3% 16 16 16 16 16
17 17 17 17 17 17
18 18 18 18 18 18
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44. Purchase Influence
AVERAGE
1 Friend / Family 56%
Display /
2 42%
Demo
3 TV Ad 38%
4 Professional 35% Facebook 2%
Flyers /
5 25%
Brochures
6
Brand
Websites
22% Twitter 2%
Newspaper
7 18%
s
8 Magazines 13%
9 Online Ads 13%
10 Radio 8%
Brand
11 8%
Emails
12 Infomercials 5% 12
13 Online Video 5% 13 13
14 Blogs 4% 14 14
Outdoor/
15 3% 15 15 15 15
Billboard
16 Celebrity 3% 16 16 16 16
17 Facebook 2% 17 17 17 17 17 17
18 Twitter 2% 18 18 18 18 18
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45. The Battlefield
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46. The Battlefield
CONFORMITY, MASS CONSUMPTION
Social Status Exclusion &
Conservatism
OUTER-DIRECTED, ADDED VALUE
INNER-DIRECTED, COMMODITY
Personal
Autonomy
Development
INDIVIDUALISM, CUSTOMIZED CONSUMPTION
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47. The Battlefield
CONFORMITY
AIMLESSNESS
CIVIL DISOBEDIENCE ANOMIE
OSTENTATIOUS CONSUMPTION
JOY OF CONSUMPTION
ATTRACTION TO VIOLENCE
CONFIDENCE IN BIG BUSINESS
IMPORTANCE OF PHYSICAL BEAUTY PENCHANT FOR RISK-TAKING
GADGET ZEAL
SOCIAL DARWINISM
NEED FOR STATUS RECOGNITION
APOCALYPTIC ANXIETY
CYNICISM
NEED FOR PERSONAL ACHIEVEMENT
FATALISM
EARLY ADOPTION IMPORTANCE OF BRAND
OUTER-DIRECTED
INNER-DIRECTED
RACING AGAINST THE CLOCK
PROSUMERISM IMPORTANCE OF PRICE
PURSUIT OF ORIGINALITY
CONTROL OF PRIVACY
EFFORT FOR HEALTH
RISK AVERSION
INTUITIVE POTENTIAL
ATTRACTION TO THE SIMPLE PLEASURES OF LIFE
NEED FOR ESCAPE
ECOLOGICAL LIFESTYLE
EVERYDAY ETHICS
MULTITASKING
BELONGING TO THE "GLOBAL VILLAGE"
PERSONAL CREATIVITY SKEPTICISM TOWARD BIG BUSINESS
OPENNESS TOWARD OTHERS
INTROSPECTION AND EMPATHY REJECTION OF AUTHORITY
NEED FOR AUTONOMY
SOCIAL LEARNING
CONTROL OF DESTINY
INDIVIDUALISM
CULTURAL FUSION
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48. The Battlefield CONFORMITY
Disengaged
Materialists
19% 19%
Conservatives
13%
OUTER-DIRECTED
INNER-DIRECTED
Pleasure Seekers
25%
Explorers Idealists
22% 2%
INDIVIDUALISM
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49. AVERAGE
Let’s Play! 1 Friend / Family 56%
Display /
2 42%
Demo
3 TV Ad 38%
4 Professional 35%
Flyers /
5 25%
Brochures
Brand
6 22%
Websites
Newspaper
7 18%
s
8 Magazines 13%
9 Online Ads 13%
10 Radio 8%
Brand
11 8%
Emails
12 Infomercials 5%
13 Online Video 5%
14 Blogs 4%
Outdoor/
15 3%
Billboard
16 Celebrity 3%
17 Facebook 2%
18 Twitter 2%
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50. CONFORMITY
Purchase Influence Battlefield
AVERAGE
OUTER-DIRECTED, ADDED VALUE
INNER-DIRECTED, COMMODITY
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INDIVIDUALISM

51. CONFORMITY
Purchase Influence Battlefield
AVERAGE
Twitter
Facebook
OUTER-DIRECTED, ADDED VALUE
INNER-DIRECTED, COMMODITY
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INDIVIDUALISM

52. CONFORMITY
Purchase Influence Battlefield
AVERAGE
P2P status experiences, need for
belonging,
Brand building via entourages Twitter
Facebook
OUTER-DIRECTED, ADDED VALUE
INNER-DIRECTED, COMMODITY
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INDIVIDUALISM

53. CONFORMITY
Purchase Influence Battlefield
AVERAGE
P2P status experiences, need for
belonging,
Brand building via entourages Twitter
Facebook
Radio
Newspaper
OUTER-DIRECTED, ADDED VALUE
INNER-DIRECTED, COMMODITY
Brand Emails
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INDIVIDUALISM

54. CONFORMITY
Purchase Influence Battlefield
AVERAGE
P2P status experiences, need for
belonging,
Brand building via entourages Twitter Seek endorsement from
Facebook authority figures
Need opinions of elites
Radio
Newspaper
OUTER-DIRECTED, ADDED VALUE
INNER-DIRECTED, COMMODITY
Brand Emails
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INDIVIDUALISM

55. CONFORMITY
Purchase Influence Battlefield
AVERAGE
P2P status experiences, need for
belonging,
Brand building via entourages Twitter Seek endorsement from
Facebook authority figures
Need opinions of elites
Radio
Newspaper
OUTER-DIRECTED, ADDED VALUE
INNER-DIRECTED, COMMODITY
Brand Emails
Professional /
Specialist
Display /
Demo
Friends /
WOM
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INDIVIDUALISM

56. CONFORMITY
Purchase Influence Battlefield
AVERAGE
P2P status experiences, need for
belonging,
Brand building via entourages Twitter Seek endorsement from
Facebook authority figures
Need opinions of elites
Radio
Newspaper
OUTER-DIRECTED, ADDED VALUE
INNER-DIRECTED, COMMODITY
Brand Emails
Professional / Highly autonomous
Specialist and empowered
Display /
Demo consumers
Friends / Make their minds up
WOM
by themselves
But need credible (i.e.
third party)
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INDIVIDUALISM

57. CONFORMITY
Purchase Influence Battlefield
AVERAGE
P2P status experiences, need for
belonging,
Brand building via entourages Twitter Seek endorsement from
Facebook authority figures
Need opinions of elites
Radio
Newspaper
OUTER-DIRECTED, ADDED VALUE
INNER-DIRECTED, COMMODITY
Brand Emails
Magazines
Self expression Professional / Highly autonomous
Specialist and empowered
Unique personalities Display /
and identities Demo consumers
Friends / Make their minds up
Highly customized WOM
consumption and by themselves
lifestyles But need credible (i.e.
third party)
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INDIVIDUALISM

58. CONFORMITY
Purchase Influence Battlefield
AVERAGE
P2P status experiences, need for
belonging,
Brand building via entourages Twitter Seek endorsement from
Facebook authority figures
Need opinions of elites
Outdoor Radio
Online Ad
Newspaper
OUTER-DIRECTED, ADDED VALUE
Infomercial Online
INNER-DIRECTED, COMMODITY
Celebrities video Brand Emails
Blogs
Magazines
Self expression Professional / Highly autonomous
Specialist and empowered
Unique personalities Display /
and identities Demo consumers
Friends / Make their minds up
Highly customized WOM
consumption and by themselves
lifestyles But need credible (i.e.
third party)
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INDIVIDUALISM

59. CONFORMITY
Purchase Influence Battlefield
AVERAGE
P2P status experiences, need for
belonging,
Brand building via entourages Twitter Seek endorsement from
Facebook authority figures
Need opinions of elites
Outdoor Radio
Aspirational status Online Ad
experiences Newspaper
OUTER-DIRECTED, ADDED VALUE
Infomercial Online
INNER-DIRECTED, COMMODITY
Identity via consumption Celebrities video Brand Emails
Hedonistic experiences
Buy what stars are buying Blogs
Magazines
Self expression Professional / Highly autonomous
Specialist and empowered
Unique personalities Display /
and identities Demo consumers
Friends / Make their minds up
Highly customized WOM
consumption and by themselves
lifestyles But need credible (i.e.
third party)
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INDIVIDUALISM

60. CONFORMITY
Purchase Influence Battlefield
AVERAGE
P2P status experiences, need for
belonging,
Brand building via entourages Twitter Seek endorsement from
Facebook authority figures
Need opinions of elites
Outdoor Radio
Aspirational status Online Ad
experiences Newspaper
OUTER-DIRECTED, ADDED VALUE
Infomercial Online
INNER-DIRECTED, COMMODITY
Identity via consumption Celebrities video Brand Emails
Hedonistic experiences TV
Buy what stars are buying Blogs Ads
Magazines
Self expression Professional / Highly autonomous
Specialist and empowered
Unique personalities Display /
and identities Demo consumers
Friends / Make their minds up
Highly customized WOM
consumption and by themselves
lifestyles But need credible (i.e.
third party)
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INDIVIDUALISM

61. CONFORMITY
Purchase Influence Battlefield
AVERAGE
P2P status experiences, need for
belonging,
Brand building via entourages Twitter Seek endorsement from
Facebook authority figures
Need opinions of elites
Outdoor Radio
Aspirational status Online Ad
experiences Newspaper
OUTER-DIRECTED, ADDED VALUE
Infomercial Online
INNER-DIRECTED, COMMODITY
Identity via consumption Celebrities video Brand Emails
Hedonistic experiences TV Appeals to everybody
Buy what stars are buying Blogs Ads
In-store flyers Universal
Brand
Magazines
Websites
Self expression Professional / Highly autonomous
Specialist and empowered
Unique personalities Display /
and identities Demo consumers
Friends / Make their minds up
Highly customized WOM
consumption and by themselves
lifestyles But need credible (i.e.
third party)
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INDIVIDUALISM

62. The Metrix
Purchase Influence
Trusted Source
Pre-Purchase Research
Brand Relationship
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63. Purchase Trusted Research Brand Relationship
Influence Source Tool Builder
Friend /
Family #1
Display /
Demo #2
TV Ad #3
Professional #4
Flyers /
Brochures #5
Brand
#6
Websites
Newspaper
s #7
Magazines #8
Online Ads #9
Brand
Emails #10
Radio #11
Infomercials #12
Online Video #13
Blogs #14
Outdoor/
#15
Billboard
Celebrity #16
Facebook #17
Twitter #18
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64. Purchase Trusted Research Brand Relationship
Influence Source Tool Builder
Friend /
Family #1 #1
Display /
Demo #2
TV Ad #3 #3
Professional #4
#4
Flyers /
Brochures #5
Brand
#6
Websites
Newspaper
s #7
Magazines #8
Online Ads #9 #9
Brand #10
Emails #10
Radio #11
Infomercials #12 #12
Online Video #13
Blogs #14
Outdoor/
#15
Billboard
Celebrity #16
Facebook #17
Twitter #18
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65. Purchase Trusted Research Brand Relationship
Influence Source Tool Builder
Friend /
#1 #1
Family
Display / #2
Demo #2
TV Ad #3
Professional #4
Flyers /
Brochures #5 #5
Brand
#6 #6
Websites
Newspaper
s #7
Magazines #8
Online Ads #9
Brand
Emails #10
Radio #11
Infomercials #12
Online Video #13 #13
Blogs #14
Outdoor/
#15 #15
Billboard
Celebrity #16
Facebook #17
Twitter #18
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66. Purchase Trusted Research Brand Relationship
Influence Source Tool Builder
Friend /
Family #1 #1
Display / #2
Demo #2
TV Ad #3
Professional #4 #4
Flyers /
Brochures #5 #5
Brand
#6
Websites
Newspaper
#7 #7
s
Magazines #8
Online Ads #9
Brand
Emails #10
Radio #11 #11
Infomercials #12
Online Video #13
Blogs #14
Outdoor/
#15
Billboard
Celebrity #16
Facebook #17
Twitter #18
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67. Purchase Trusted Research Brand Relationship
Influence Source Tool Builder
Friend /
Family #1
Display /
Demo #2
TV Ad #3
#3
Professional #4
Flyers /
Brochures #5
Brand
#6 #6
Websites
Newspaper
s #7 #7
Magazines #8 #8
Online Ads #9
Brand #10
Emails #10
Radio #11
Infomercials #12
Online Video #13
Blogs #14 #14
Outdoor/
#15
Billboard
Celebrity #16
Facebook #17
Twitter #18
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68. Purchase Trusted Research Brand Relationship
Influence Source Tool Builder
Friend /
Family #1
Display /
Demo #2
TV Ad #3
Professional #4 #4
Flyers /
Brochures #5
Brand
#6
Websites
Newspaper #7
s #7
Magazines #8
#8
Online Ads #9
Brand
Emails #10
Radio #11 #11
#12
Infomercials #12
Online Video #13
Blogs #14
Outdoor/
#15
Billboard
Celebrity #16 #16
Facebook #17
Twitter #18
Copyright CRM Metrix Inc. All Rights Reserved

69. Purchase Trusted Research Brand Relationship
Influence Source Tool Builder
Friend /
Family #1
Display /
Demo #2
TV Ad #3
Professional #4
Flyers /
Brochures #5
Brand
#6
Websites
Newspaper
s #7
Magazines #8 #8
Online Ads #9 #9
Brand
Emails #10 #10
Radio #11 #11
Infomercials #12 #12
Online Video #13
Blogs #14
Outdoor/
#15
Billboard
Celebrity #16
Facebook #17
Twitter #18 #18
Copyright CRM Metrix Inc. All Rights Reserved

70. Purchase Trusted Research Brand Relationship
Influence Source Tool Builder
Friend /
Family #1
Display /
Demo #2
TV Ad #3
Professional #4
Flyers /
Brochures #5
Brand
#6 #6
Websites
Newspaper
s #7
Magazines #8
Online Ads #9 #9
Brand
Emails #10
Radio #11
Infomercials #12
Online Video #13 #13
Blogs #14 #14
Outdoor/
#15 #15
Billboard
Celebrity #16
Facebook #17 #17
Twitter #18
Copyright CRM Metrix Inc. All Rights Reserved

71. Purchase Trusted Research Brand Relationship
Influence Source Tool Builder
Friend /
Family #1
Display /
Demo #2
TV Ad #3
Professional #4
Flyers /
Brochures #5 #5
Brand
#6
Websites
Newspaper
s #7
Magazines #8
Online Ads #9
Brand
Emails #10
Radio #11
Infomercials #12
Online Video #13 #13
Blogs #14 #14
Outdoor/ #15
#15
Billboard
Celebrity #16 #16
Facebook #17 #17
Twitter #18
Copyright CRM Metrix Inc. All Rights Reserved

72. Purchase Trusted Research Brand Relationship
Influence Source Tool Builder
Friend /
Family #1
Display /
#2 #2
Demo
TV Ad #3 #3
Professional #4
Flyers /
Brochures #5
Brand
#6
Websites
Newspaper
s #7
Magazines #8
Online Ads #9
Brand
Emails #10
Radio #11
Infomercials #12
Online Video #13
Blogs #14
Outdoor/
#15
Billboard
Celebrity #16 #16
Facebook #17 #17
Twitter #18 #18 #18
Copyright CRM Metrix Inc. All Rights Reserved

73. Purchase Trusted Research Brand Relationship
Influence Source Tool Builder
Friend /
Family #1 #1
Display /
#2 #2
Demo
TV Ad #3 #3
Professional #4 #4 #4
Flyers /
Brochures #5
Brand
#6 #6
Websites
Newspaper #7
#7 #7
s
Magazines #8
#8
Online Ads #9 #9
Brand
Emails #10
Radio #11 #11
#12
Infomercials #12
Online Video #13 #13
Blogs #14 #14
Outdoor/
#15 #15
Billboard
Celebrity #16 #16 #16
Facebook #17 #17 #17
Twitter #18 #18 #18
Copyright CRM Metrix Inc. All Rights Reserved

74. CELEBRATE ORIGINALITY - SID LEE

75. TV Ad
Facebook Magazine
Website
Celebrities
Friends
Friends
Blogs Celebrities
Online Video
Display/Demo Twitter Email
CELEBRATE ORIGINALITY - SID LEE

76. Contact us with questions
Cincinnati:
Russ Shirley Ike Brunner
Russ.Shirley@CRMmetrix.com ibrunner@CRMmetrix.com
Phone: 513.407.5460 Phone: 513.234.4468
Copyright CRM Metrix Inc. All Rights Reserved