An inbound marketing consultant becomes a member of your marketing team. The consultant produces and promotes content. The consultant also advises your team about how to stay current with inbound marketing trends to maximize the effectiveness of your digital marketing efforts.
2. Today’s Marketing Challenges
My salespeople need more leads
Our phones aren't ringing nearly enough
Our website gets little to no traffic
I need a website that attracts and captures leads
We don't rank high in Google searches
The most common needs we hear expressed.
CRM Switch
4. CRMSwitch.com We learned inbound by doing inbound
We know how to build high performing funnels
Recognized
“Top CRM Blogs To Follow”
Annual Website
Visitors
200,000
CRM Switch
5. How It Works
Inbound Marketing is about being helpful to the buyer along their journey.
CRM Switch
7. How Can an Inbound Marketing Consultant Help?
CAPTURE more sales leads
INCREASE customer wallet share
TRACK your results
AUGMENT existing marketing efforts
TEACH you about content marketing
ATTRACT new website visitors
CRM Switch
8. What Does an Inbound Marketing Consultant Do?
QUARTERBACK content marketing activities
DEVELOP campaign playbooks
PERFORM search engine optimization (SEO)
ALIGN sales & marketing efforts
PROVIDE training & advice
Provides strategy, advice and execution aimed at
acquiring & converting more website visitors.
CREATE unique blog & social content
CRM Switch
9. David Little, VP of Sales
What our customers say
CRM Switch more than tripled our organic website traffic over a
nine month period. This resulted in more sales leads flowing into
our CRM, many of which we were able to convert into new
customers.
If you need more people to find your products or services online,
talk to CRM Switch.
CRM Switch
10. Strategy & Planning
● Monthly Strategy Meeting
● Content Planning
● Performance Reporting
Content Development
● Two (2) blog posts per month
● Keyword research
● Interviews, writing, editing plus image selection
● Search optimization
● Publishing
Reputation Management
● Content Curation
● Weekly postings
● Google My Business
● Respond review engagements
Social Media Management
● Content Curation
● Daily postings on social media
● Twitter | Facebook | Linkedin
● Respond to social media engagements
Example Monthly Engagement
Inbound Marketing Services
CRM Switch
Many businesses today are struggling to transition their marketing approach to an inbound-based strategy
Their existing lead sources are underperforming and they don’t know where to start. Do any of these challenges sound familiar?
The world has changed. We’ve all grown tired of being interrupted by unsolicited emails, annoying banner advertisements, and phone calls. As a result, we have developed tools and techniques to help us ignore them.
The old school Outbound techniques which "push" information at prospective buyers have become less and less effective
The internet age has empowered buyers as never before. People are spending more time than ever researching solutions online before they ever reach out to a person. This means that your online presence is more important than ever.
Starting relationships now begin with sharing information, educating and engaging online
The CRMSwitch.com website is an example of inbound marketing that has consistently produced results
Our website has become a recognized thought leader for CRM and content marketing. It attracts over 200,000 unique visitors each year.
With a large library of unique and valuable content, the site is connected to several marketing funnels. This has resulted in the capture of thousands of leads.
We know how to attract visitors and build high performing funnels. CRM Switch can do the same for your business.
People love content. They read, research and share. The Inbound Marketing funnel helps guide buyers through what’s been termed a "buyer’s journey."
CRM Switch helps companies increase their odds of that journey ending with a sale of their product or service by offering right content at the right time to the right people
Content is king. It is the fuel that your Inbound Marketing engine needs to run.
Well optimized content attracts
Informative content generates demand
Strategic content creates opportunities to engage
Plus it’s shareable and so it’s constantly spreading and working for you
An Inbound Marketing Consultant can help your business in number of ways.
We typically first look for ways to use content to improve your existing marketing activities such as trade shows, product launches, etc.
The biggest benefit tends to be attracting new prospects to your website so they know you exist
From there, offers, demonstrations and other techniques can be used to capture sales leads right into your CRM
Content marketing is a great way to increase customer wallet share by helping you cross sell and upsell to existing customers
One of the most important things that an Inbound Marketing Consultant can do for you is track your results and help you learn what is and is not working—so you can adjust your approach to developing content
Finally—education. As you learn more about how content marketing can be used, you’ll foster a culture of content. We'll teach your team about content marketing technologies and best practices.
As your Inbound Marketing Consultant, we often serve as the quarterback for content marketing program. CRM Switch will:
Coordinate everything from content strategy & writing to publishing & tracking
Work with you to develop campaign playbooks. Together we will follow these to achieve your specific goals
Provide a team of talented writers to help you create unique and optimized content that attracts solid prospects to your website
Help align sales and marketing to create funnels that deliver high quality leads to your CRM
One of our customers recently said it best:
"If you need more people to find your products or services online, talk to CRM Switch."
Our service is tailored to the needs of each client. Each engagement typically includes:
A monthly Strategy and Planning session for content planning and performance reporting
Content Development which is the actual development and publishing of content
Reputation Management & Social media management which both consist of posting regular fresh content to these important communication channels
For more information, visit us at https://crmswitch.com
