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Practically Perfect Professional Policy Presentations.pptx
- 1. Practically Perfect Professional Policy Presentations Andrew Heiss Sanford School of Public Policy andrew.heiss@duke.edu
- 2. Practically Perfect Professional Policy Presentations Andrew Heiss Sanford School of Public Policy andrew.heiss@duke.edu
- 3. Death by PowerPoint The Conundrum | Message | Media | Messenger
- 4. Walls of Listy Text • Alice was beginning to get very tired of sitting by her sister on the bank, and of having nothing to do: once or twice she had peeped into the book her sister was reading, but it had no pictures or conversations in it, 'and what is the use of a book,' thought Alice 'without pictures or conversation?' – So she was considering in her own mind (as well as she could, for the hot day made her feel very sleepy and stupid), whether the pleasure of making a daisy-chain would be worth the trouble of getting up and picking the daisies, when suddenly a White Rabbit with pink eyes ran close by her. • There was nothing so VERY remarkable in that; nor did Alice think it so VERY much out of the way to hear the Rabbit say to itself, 'Oh dear! Oh dear! I shall be late!' (when she thought it over afterwards, it occurred to her that she ought to have wondered at this, but at the time it all seemed quite natural); but when the Rabbit actually TOOK A WATCH OUT OF ITS WAISTCOAT-POCKET, and looked at it, and then hurried on, Alice started to her feet, for it flashed across her mind that she had never before seen a rabbit with either a waistcoat-pocket, or a watch to take out of it, and burning with curiosity, she ran across the field after it, and fortunately was just in time to see it pop down a large rabbit-hole under the hedge. – In another moment down went Alice after it, never once considering how in the world she was to get out again. • The rabbit-hole went straight on like a tunnel for some way, and then dipped suddenly down, so suddenly that Alice had not a moment to think about stopping herself before she found herself falling down a very deep well. The Conundrum | Message | Media | Messenger
- 5. Incomprehensible Charts The Conundrum | Message | Media | Messenger
- 6. Domestic Spies too… The Conundrum | Message | Media | Messenger
- 7. The Conundrum Nuance & Complication Comprehensio n & Memorability The Conundrum | Message | Media | Messenger
- 8. The Three Ms Message Media Messenger The Conundrum | Message | Media | Messenger
- 9. Message
- 10. Craft the Message Clear Valuable Memorable The Conundrum | Message | Media | Messenger
- 11. OABC Opening Agenda Body Conclusion Hook Main finding Summary Recommendations The Conundrum | Message | Media | Messenger
- 12. Too Much Data The Conundrum | Message | Media | Messenger
- 13. Better Data Presentation 2.0 2.5 3.0 3.5 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● −10 −5 0 5 Weeks before/after truancy intervention Average number of absences Lines Actual Predicted Colors 80% Confidence 95% Confidence Truancy intervention The Conundrum | Message | Media | Messenger
- 14. Even regressions! (only if you really need to…) Age Citizen influence Education Family economics Maintain order Primeminister Read Qur'an more Association member Gradual change Trust -0.25 0.00 0.25 0.50 Models: Expanded model Original model * *** ** ** *** *** ** *** *** *** *** *** * ** *** *** ** ** ** Maintain order Education Prime minister Family economic status Read Qur'an Age Citizen influence A l l c o u n t r i e s O r i g i n a l f o u r J o r d a n A l g e r i a P a l e s t i n e L e b a n o n M o r o c c o Y e m e n 0 4 8 12 t−value The Conundrum | Message | Media | Messenger
- 15. Even complicated regressions! The Conundrum | Message | Media | Messenger
- 16. Media
- 17. Don’t use crutches PowerPoint is not a script. Don’t use it like one. Ever. The Conundrum | Message | Media | Messenger
- 18. General Slide Guidelines Short lists Big words Minimal animation Few words The Conundrum | Message | Media | Messenger
- 19. Oh CRAP! Contrast Repetition Alignment Proximity The Conundrum | Message | Media | Messenger
- 20. Contrast Don’t be a wimp. “If two items are not exactly the same, make them different. Really different.” The Conundrum | Message | Media | Messenger
- 21. Contrast: Type Serif Sans Serif Slab Serif Script Decorative Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet The Conundrum | Message | Media | Messenger
- 22. Contrast: Color http://kuler.adobe.com The Conundrum | Message | Media | Messenger
- 23. The Conundrum | Message | Media | Messenger
- 24. Repetition “Repeat some aspect of the design throughout the entire piece.” The Conundrum | Message | Media | Messenger
- 25. The Conundrum | Message | Media | Messenger
- 26. Alignment “Every item should have a visual connection with something else on the page.” The Conundrum | Message | Media | Messenger
- 27. The Conundrum | Message | Media | Messenger
- 28. Proximity “Group related items together.” The Conundrum | Message | Media | Messenger
- 29. The Conundrum | Message | Media | Messenger
- 30. Review Contrast Repetition Alignment Proximity The Conundrum | Message | Media | Messenger
- 31. Practice! http://andhs.co/fixme803 The Conundrum | Message | Media | Messenger
- 32. Messenger
- 33. The best presenters… Aurea mediocritas Knowledgeable Likeable Genuine The Conundrum | Message | Media | Messenger
- 34. The Italian Renaissance and PowerPoint The Conundrum | Message | Media | Messenger
- 35. Nonverbal Magic Eyes Standing Time Transitions Don’t Panic The Conundrum | Message | Media | Messenger
- 36. _______ Makes Perfect Rehearse Get feedback Test equipment
- 37. Smooth Tricks Jump to slide Blank screen Presenter view The Conundrum | Message | Media | Messenger
- 38. Conclusion
- 39. Policy Presentations are Hard Nuance & Complication Comprehensio n & Memorability
- 40. Only You Can Prevent Death by PowerPoint Message Media Messenger OABC CRAP mean(Au) The Conundrum | Message | Media | Messenger
- 41. Go forth and make beautiful presentations
Notes de l'éditeur
- Could be worse. Could be Practically Perfect Professional Policy PowerPoint Presentations
- Could be worse. Could be Practically Perfect Professional Policy PowerPoint Presentations
- Death by PowerPoint in Ghana with USAID guy. 40+ slides with walls of text that he would just read. Jet lag + exhaustion from traveling around the country Image via http://diplomacy.state.gov/discoverdiplomacy/explorer/places/195864.htm
- Main problems with PowerPoint Text via http://www.gutenberg.org/ebooks/11
- Image via http://www.nytimes.com/2010/04/27/world/27powerpoint.html
- Image via http://www.engadget.com/2013/06/29/washington-post-reveals-new-prism-slides-offers-greater-clarity/
- MPP arms you with a ton of complicated methods and tools. They’re powerful—even magic. Stats is still totally magic to me. But with complication comes nuance. Last week we covered CBA. There’s so much that goes into figuring out costs and benefits and standing. CBA is nuanced, Stats are nuanced. Everything is nuanced. And in general people don't care. Your MP clients don't care—many don't understand the methods. They just want the numbers. We covered this in the Bardach memo structure. You have 600 words to convey your findings. You have 10 minutes to present them. You have to present your findings in a clear, professional, memorable, and accurate way. Today we'll talk about just that: how to give a professional presentation and fix this conundrum
- Opening different from Bardach. Memos are for quickly glancing at and forgetting. Presentations need to be engaging. Connect with audience, hook them, grab their attention somehow. Agenda: Broad outline of the presentation. Don't take a lot of time doing this. Often you can skip it, especially if you use a running agenda—people will figure it out.
- Take audience into consideration! In academic presentations, academics quibble about the accuracy of coefficients and standard errors. Regular people could care less and get scared by this How many of you read an article with regression coefficients in it in the past few days? Can you tell me what one of those coefficients was?
- People remember pictures. People understand pictures. Nobody except economists really understand odds ratios or standard errors
- Ordered logit. No log odds. Just the predicted probabilities. People remember this. Not the coefficients.
- Instead, use PP to convey message. Graphic design principles let you do that.
- 666 rule, falsely attributed to Edward Tufte: Use no more than six words per bullet, six bullets per image, and six word slides in a row. Wrong, but kind of useful guideline
- From Robin Williams, The Non-Designer’s Design and Type Books
- Font, color, alignment, dingbat, styles, lines, pictures, whatever. There should be consistency
- 16th century court life in Northern Italy When asked to perform a task, do it willingly, without making a big deal of it. When making minor mistakes while performing the mistake, make corrections without a large public display. Move on in a moderate, confident manner. Image via http://chessantiquarian.com/index.php?main_page=product_info&products_id=2324
- 3-second conversations with individuals in the audience, all around the audience Standing vs. walking around. Try not to get stuck behind the podium or table or computer. Stand naturally. Engage the audience Others in the wings, try to stay balanced, calm, no fidgeting. Be attentive—don’t ignore what’s going on Try not to visibly look at the clock. That breaks the golden mean—disrupts the flow of the presentation, makes everyone think about the time Don’t announce transitions. Introduce everyone at the beginning, but calmly and quickly pass the baton or clicker. Don’t panic. If you click on the wrong button or accidentally advance the slide, just keep talking and calmly fix it. If the projector goes blank or the computer falls asleep, keep going. You don’t need to complain about the technology, just move on. If an index card is out of order, try to keep going without pausing to find it
- This balance is tricky, but you have basic tools to fix address it.