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THE CHANGING LANDSCAPE
OF DIGITAL BANKING
CONSIDER
MOBILE AS
A BRANCH
Due to the rise in
smartphone and tablet
users, a seven-year trend
shows an increase
in preferences for
online banking.
60%of the U.S. population
own smartphones
2
32%prefer to do their
banking online
Sources: http://www.aba.com/Press/Pages/081115MobileBankingSurvey.aspx
https://www.comscore.com/Insights/Market-Rankings/comScore-Reports-May-2015-US-Smartphone-Subscriber-Market-Share
3
MOBILE IS
DEEPLY ROOTED
IN TODAY’S
CULTURE
As the popularity of
mobile banking continues
to rise—as does the use
of smartphones—mobile
banking will almost surely
become the preferred
method of banking.
52%of smartphone owners
have used mobile
banking in the past
12 months
Sources: www.federalreserve.gov/econresdata/consumers-and-mobile-financial-services-report-201503.pdf
4
UNDERSTAND YOUR
CUSTOMERS AND THE
DIGITAL BANKING
LANDSCAPE
Making digital-banking touch
points convenient requires
understanding the most
productive uses for each
specific channel the
customer employs to
access the financial
institution.
SEE WHAT
NEXT-GEN
DIGITAL
BANKING
COULD LOOK
LIKE AT
YOUR BANK.
Visit us online at
csiweb.com/resources/white-papers
to download the full white paper!

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The Changing Landscape of Digital Banking

  • 1. THE CHANGING LANDSCAPE OF DIGITAL BANKING
  • 2. CONSIDER MOBILE AS A BRANCH Due to the rise in smartphone and tablet users, a seven-year trend shows an increase in preferences for online banking. 60%of the U.S. population own smartphones 2 32%prefer to do their banking online Sources: http://www.aba.com/Press/Pages/081115MobileBankingSurvey.aspx https://www.comscore.com/Insights/Market-Rankings/comScore-Reports-May-2015-US-Smartphone-Subscriber-Market-Share
  • 3. 3 MOBILE IS DEEPLY ROOTED IN TODAY’S CULTURE As the popularity of mobile banking continues to rise—as does the use of smartphones—mobile banking will almost surely become the preferred method of banking. 52%of smartphone owners have used mobile banking in the past 12 months Sources: www.federalreserve.gov/econresdata/consumers-and-mobile-financial-services-report-201503.pdf
  • 4. 4 UNDERSTAND YOUR CUSTOMERS AND THE DIGITAL BANKING LANDSCAPE Making digital-banking touch points convenient requires understanding the most productive uses for each specific channel the customer employs to access the financial institution.
  • 5. SEE WHAT NEXT-GEN DIGITAL BANKING COULD LOOK LIKE AT YOUR BANK. Visit us online at csiweb.com/resources/white-papers to download the full white paper!