The document discusses reasons for being on social media. It notes that marketers should socialize their business strategy rather than devising a social media strategy. A key reason for using social media is to get to know customers by listening to better understand their wants and build brand experience. Successful social media uses focus on engaging authentically with customers in a conversational manner.

1. why are we on social
media again?
#SoCon13
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS

2. why are we on social media again?
Chad Bryant Drew Hawkins
@ChadATL @DrewHawkins
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS

3. why are we on social media again?
#SoCon13
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS

4. why are we on social media again?
our inspiration
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS

5. why are we on social media again?
why are we on social media?
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS

6. why are we on social media again?
the reasons for social
‣ Engage strategically ‣ Synergize your business to maximize ROI
‣ Develop authenticity ‣ Cultivate UGC in SoLoMo
‣ Go viral ‣ Join the conversation
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS

7. why are we on social media again?
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS

8. why are we on social media again?
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS

9. why are we on social media again?
boo
buzzwords
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS

10. why are we on social media again?
why are we on
social media?
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS

11. why are we on social media?
the real reasons
‣ build a better brand experience
‣ love and better serve your customers
‣ know what they want before they do
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS

12. why are we on social media again?
your job as a marketer is not to
devise a social media strategy, it’s
to socialize your business strategy.
Jason Falls
Founder, Social Media Explorer
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS

13. why are we on social media?
get to know your customers
‣ use social listening to get to know your customers.
‣ know what they want before they even ask for it.
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS

14. why are we on social media again?
nike plus
people already shared workouts online -
Nike just provided a platform to do so in
real-time
use this data to improve their own
products
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS

15. why are we on social
who do you look up to? media again?
CHAD BRYANT @CHADATL • #SOCON13 •

16. why are we on social
media again?
CHAD BRYANT @CHADATL • #SOCON13 •

17. why are we on social
media again?
CHAD BRYANT @CHADATL • #SOCON13 •

18. why are we on social
media again?
CHAD BRYANT @CHADATL • #SOCON13 •

19. why are we on social
media again?
best practices are a good historical foundation for learning from others’ mistakes
and triumphs, not a checklist for success.
CHAD BRYANT @CHADATL • #SOCON13 •

20. 1.1 million facebook fans
no facebook page
CHAD BRYANT @CHADATL • #SOCON13 •

21. why are we on social
media again?
wait -
I thought we were supposed to be on social media?
CHAD BRYANT @CHADATL • #SOCON13 •

22. it’s as easy as the 3 Ps....
why are we on social
media again?
...oh yeah, there’s an L in there somewhere too.
CHAD BRYANT @CHADATL • #SOCON13 •
you can

23. social, the right way
purpose
CHAD BRYANT @CHADATL • #SOCON13 •

24. why are we on social
media again?
learn what people love before trying to publish great content.
figure out where people spend time and how they spend that time
learn the platform vernacular
listen first. then publish
CHAD BRYANT @CHADATL • #SOCON13 •

25. why are we on social
media again?
we don’t talk to our friends with a bullhorn.
Paul Marcum
Director, Global Digital Marketing at GE
CHAD BRYANT @CHADATL • #SOCON13 •

26. why are we on social
media again?
focuses on surprise and delight in lieu of product pushes.
make their audience the “hero”
ge listening = earned media