6. 3 steps to loyalty heaven 1. Product that delights 3. Build a relationship 2. Get top-of-mind
7. Building a relationship Hungry for info Hungry for support Hungry for progress Excite- ment Secret Off to the shops Labour worries Coping Developing a routine Back to work? Desire for progress Pre Pregnancy Baby Weaning Toddler
8. Articles & tools First impressions count Personalise and tailor Forums & Friends