A synopsis of the web 2.0 Business Strategy for the Baths at Fuorigrotta, Naples, Italy. As a social business it is not intended to make money but to support the ambitions of the community, while sustaining cultural heritage.

2. The Eco Visitor Center

3. Floor Plan

5. Power Power Organizing Module (POM) A self contained organizer and distributor of electricity. It is available as a user friendly factory assembled unit that is simply screwed on your wall, your local electrician conventionally wires your house to this unit. It takes the custom design and unlimited expense out of renewable energy residential electrical systems. http://earthship.com/electricity

7. Greywater System http://earthship.com/sewage-treatment

8. Septic Ecolet Composting Toilet http://www.clivusmultrum.com.au/ecolet-quicklink

9. Media Ecosystem

10. Organizational Chart ePublications Creative Coordinator Frescos and Mosaics Excavation and Restoration Open Data Specialist Roman Culture Historian GIS Specialist Social Media Coordinator Competition Coordinator Development Specialist Archaeology Specialist Virtual World Developer ICT4D Coordinator Eco Tourism Coordinator Education Coordinator Video- grapher Event Manager Project Manager Naples 2.0 Advisory Board Project Coordinator Project Leader Project Manager Intern

11. Archaeology 2.0

12. Marketing Case Study:

13. Marketing Case Study: Heritage Key Virtual Tour

14. The Eco Visitor Center A Business Strategy Jan Herder