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Amia 2011: User Interface Enhancements for UCSF Profiles

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CTSI at UCSF
CTSI at UCSF
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User Interface (UI) Enhancements for Profiles Using Data, Tools and Strangers to Measurably Improve UI Presented at AMIA Panel, October 25, 2011 Brian Turner, MBA
Usability Issues We Faced ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Did Our Users Get it?
 
 
What is the purpose of this page? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How could the page be improved? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
What is the purpose of this page? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is the purpose of this page? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How could the page be improved? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
What is the purpose of this page? ,[object Object]
What is the purpose of this page? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How could the page be improved? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
January March June
Results ,[object Object],[object Object],[object Object],[object Object],[object Object]
Testing Design Options ,[object Object],[object Object],[object Object],[object Object]
Gratuitous Screen Shot
The Test ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Graph
The Conversion Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Heat Map
Click Map, Counts Added 21 clicks 4% of 586 on page 10 clicks 2% of 586 on page 1 click 0% of 586 on page 42 clicks 7% of 586 on page 66 clicks 11% of 586 on page 1 / 0 1 / 0 1 / 0 4 / 1 First few PubMed Links get 1-3% 14 / 2 13 / 2 6 / 2 1-2 clicks each 4 / 1 6 / 1 1 / 0
Results ,[object Object],[object Object],[object Object],[object Object]

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Amia 2011: User Interface Enhancements for UCSF Profiles

  • 1. User Interface (UI) Enhancements for Profiles Using Data, Tools and Strangers to Measurably Improve UI Presented at AMIA Panel, October 25, 2011 Brian Turner, MBA
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  • 26. Click Map, Counts Added 21 clicks 4% of 586 on page 10 clicks 2% of 586 on page 1 click 0% of 586 on page 42 clicks 7% of 586 on page 66 clicks 11% of 586 on page 1 / 0 1 / 0 1 / 0 4 / 1 First few PubMed Links get 1-3% 14 / 2 13 / 2 6 / 2 1-2 clicks each 4 / 1 6 / 1 1 / 0
  • 27.