2. Two Types of “Open Access” Open Access Journals Readers’ Online Sharing
3. Challenge Improve O.A. publishing Harnessing rather than discouraging readers’ co-creation
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5. Flexible Copyright Framework Open to Public; free for authors Original Content: publish then filter; Authors own the copyright; official registration of knowledge priority without publishing Published Content: A repository of O.A. journals; Scholars’ self-archiving
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7. Creative and Collaborative Users Distribution innovation via social sharing Social peer review via academic social media
8. Discussion Creation is driven by multiple incentives Harnessing users’ co-creation by maximising their interests Copyright innovation