c9 360 helps brands and agencies measure social media and content marketing effectiveness, discover opportunities and get competitive insight by providing on-demand content performance reports. The reports identify an organization’s online marketing channels (e.g. social media accounts and blogging platforms) and retrieve comprehensive data on a brand’s online presence, published content, social engagement, channel characteristics and tool usage. Moreover, this data is objectively summarized with analytic indexes that help businesses measure performance over time and benchmark against competitors and industry averages.

1. Social Media and Content
Marketing Data
Concept Overview
July 2013

2. beta
Introduction
“c9 360 provides data that
characterizes a company’s social
media and content marketing
activity”
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3. beta
backgrounder
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all social media and
content marketing
(SM&CM) activity
individuals
businesses
consumer-focused data (B2C)
today, 3rd party data and report providers
overwhelmingly focus on measuring
consumer activity to support targeting and
research
company-focused data (B2B)
limited 3rd party data and reports on
company activity to support performance
reports and B2B prospecting and
competitive research
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4. beta
The Data
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• Detection of 150+ channels – social, blogs…
• Channel characteristics - followers, likes…
• Published content - posts, videos, tweets...
• Engagement data – comments, shares…
• Breadth and quality
– 95% accuracy on automated channel detection
– snap shots and range data
4

5. beta
Delivery
• Brand and Agencies
– performance reports
– through SaaS app
• B2B data providers, researchers, consultants
– Data stream to support prospecting, research,
report building…
– via c9 360 API
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6. beta
Performance Reports
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• For brands and agencies
• Scores a brand’s performance
• ID needed improvements
• Monitor competition
• Benchmark against industry
averages
“…a Klout score for
companies”

7. beta
Data Stream
• Provide data as a 3rd party
via API
• Supports B2B data providers,
researcher and consultant
– prospecting, competitive
research, index and report
creation
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8. beta
How it works
Input
Company’s URL
Batch or single request
Request through c9 360
app or API
www.abccompany.com
new request
Input
processing
Automated channel
detection (ACD)
Channel characteristic
extraction
Cleansing, normalizing
and change analysis
Data enhancement
through report, index
and benchmark creation
Data Stream via
API
Performance
Reports via c9
360 app…
data
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9. beta
Demo
• Examine data
• C9 360 performance reports
• System reports (e.g. industry trends…)
Start Demo
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10. beta
Current Application
• Cadence9 Content Marketing Index for
– lead qualification for direct mailing
– B2B prospecting
– insights for industry reports
• Chapman University Business School
– raw data to enrich syndicated economics
report
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11. beta
Feedback & Questions
• Value of on-demand reports and competitive
insights?
• Value of data stream to support…
– Prospecting, industry research, lead gen…
• Other applications of the data stream
– who would benefit from the data?
• Who else should we talk to?
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12. beta
Thank You For Your Time
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13. beta
Team
• Martin van der Roest – co-founder and president
– founded numerous software technology firms over the past 25 years with 4
successful exits
– thought leader on ECM, SaaS, PLM, hosted B2B solutions and content
marketing strategies
• Hiep Tran – CTO
– the driving force behind Batavia Research’s enterprise-grade architecture and
development
– 20 years of experience in ECM, SaaS and product lifecycle management
• Jim Welty – lead developer
– Need data
• David van der Roest – co-founder and business development
– successfully launched and managed two SaaS solutions and a pioneer in
content marketing publishing and measuring technologies
• Dr. Ben Yeo – advisor
– professor of statistics and economics at Chapman University
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14. beta
competitive landscape quadrants
consumer-centric
data
company-centric
data
raw data
highly
enriched data
3rd party SM&CM
data provider
matrix
channel data
feeds (e.g.
raw twitter
stream)
monitoring
platforms
analytics
and BI
platforms
c9360
close competition
datasiftgnip
trendiction
simply measured
social baker
4
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15. beta
supporting references (cont.)
Key Players Founded Automated
Channel
Detection
Third Party
Data
Provider
Proprietary
Application
SM&CM
Data
Sources
c9360 2013 Yes Yes No 12+c
Data Sift 2011 No Yes Yes 16
Gnip 2008 No No Yes 25
Trendiction 2009 No Yes No 6+c
Simply Measured 2010 No No No 10
SocialBaker 2008 No No Yes 3
• reference 3, slides 9 (close competition)
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