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FANNY PACKS

Misunderstood.




                 McCann Worldgroup   1
“Yo, I got myself a fanny pack
They were having a sale down at The
Gap
Spend my nights with a roll of bubble
wrap
Pop! Pop! Hope no one sees me get
freaky!” White & Nerdy
-Weird Al Yankovic,




                                   McCann Worldgroup   2
MISPERCEPTIONS




                 McCann Worldgroup   3
MISPERCEPTIONS




                 McCann Worldgroup   4
PERCEIVE THIS.




                 McCann Worldgroup   5
FANNY PACKS DEFINED


“A small fabric pouch secured with a
zipper and worn by use of a strap
around the hips or waist.”
 -Wikipedia




                                   McCann Worldgroup   6
WHAT’S IN A NAME?



• The name "fanny pack" is derived from the fact that they were traditionally worn
  facing the rear above the buttocks, for which "fanny" is a slang term in the
  United States.
• In the United Kingdom, Australia, and South Africa, other terms are used, since
  the word "fanny" means…something other than a rear end.

Fanny pack                               Bum bag
Belt pack
Belly bag
Buffalo pouch
Hip sack                                 Cangurera
Waist bag



Hip pack                                 Banano
                                         Moon bag
                                                                      McCann Worldgroup   7
HISTORY


• In the 1980s, the fanny pack received its name and entered popular culture.
• It is hard to pinpoint the first person to manufacture a fanny pack, because it
  wasn't a specific brand name and many different companies had versions of this
  product marketed under different names.
• Fanny packs reached the peak of their popularity in the late 1980s and early-to-
  mid 90s.
• Fanny packs were predicted to be the hottest product of 1988 by Adweek
  Magazine.




                                                                      McCann Worldgroup   8
FANNY PACKS TODAY



• Today, fanny packs are considered to
  be a fashion faux pas.
• Many consider the fanny pack a sure
  mark for an out-of-place tourist,
  invoking the traditional tourist
  stereotypes known around the world.
• Or it’s considered an item worn by
  older people.



• This is obviously not true. 




                                         McCann Worldgroup   9
FUN FOR ALL AGES




                   McCann Worldgroup 10
FUNCTIONAL




             McCann Worldgroup 11
STYLISH


• Recently, the fanny pack has made a comeback, with designer labels offering
  stylish and expensive designs.




                                                                   McCann Worldgroup 12
SOO COOL




                     Rhianna
     Ke$ha
             Kanye


                      McCann Worldgroup 13
CONVENIENT WHEN YOU CAN’T USE YOUR HANDS!




                                            McCann Worldgroup 14
OTHER USES




             McCann Worldgroup 15
THANKS!




          McCann Worldgroup 16

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Fanny Packs

  • 1. FANNY PACKS Misunderstood. McCann Worldgroup 1
  • 2. “Yo, I got myself a fanny pack They were having a sale down at The Gap Spend my nights with a roll of bubble wrap Pop! Pop! Hope no one sees me get freaky!” White & Nerdy -Weird Al Yankovic, McCann Worldgroup 2
  • 3. MISPERCEPTIONS McCann Worldgroup 3
  • 4. MISPERCEPTIONS McCann Worldgroup 4
  • 5. PERCEIVE THIS. McCann Worldgroup 5
  • 6. FANNY PACKS DEFINED “A small fabric pouch secured with a zipper and worn by use of a strap around the hips or waist.” -Wikipedia McCann Worldgroup 6
  • 7. WHAT’S IN A NAME? • The name "fanny pack" is derived from the fact that they were traditionally worn facing the rear above the buttocks, for which "fanny" is a slang term in the United States. • In the United Kingdom, Australia, and South Africa, other terms are used, since the word "fanny" means…something other than a rear end. Fanny pack Bum bag Belt pack Belly bag Buffalo pouch Hip sack Cangurera Waist bag Hip pack Banano Moon bag McCann Worldgroup 7
  • 8. HISTORY • In the 1980s, the fanny pack received its name and entered popular culture. • It is hard to pinpoint the first person to manufacture a fanny pack, because it wasn't a specific brand name and many different companies had versions of this product marketed under different names. • Fanny packs reached the peak of their popularity in the late 1980s and early-to- mid 90s. • Fanny packs were predicted to be the hottest product of 1988 by Adweek Magazine. McCann Worldgroup 8
  • 9. FANNY PACKS TODAY • Today, fanny packs are considered to be a fashion faux pas. • Many consider the fanny pack a sure mark for an out-of-place tourist, invoking the traditional tourist stereotypes known around the world. • Or it’s considered an item worn by older people. • This is obviously not true.  McCann Worldgroup 9
  • 10. FUN FOR ALL AGES McCann Worldgroup 10
  • 11. FUNCTIONAL McCann Worldgroup 11
  • 12. STYLISH • Recently, the fanny pack has made a comeback, with designer labels offering stylish and expensive designs. McCann Worldgroup 12
  • 13. SOO COOL Rhianna Ke$ha Kanye McCann Worldgroup 13
  • 14. CONVENIENT WHEN YOU CAN’T USE YOUR HANDS! McCann Worldgroup 14
  • 15. OTHER USES McCann Worldgroup 15
  • 16. THANKS! McCann Worldgroup 16