MBSG USC Athletics Pitch Competition 2016 - Women's Soccer Marketing

1. MBSG Athletics Marketing
Pitch Competition
Joshua Chang, Varisa Tanti, Caitlin Tran, Chelsea Zhang

2. Team
Chelsea Zhang
Program Board
Marketing Co-Director
Joshua Chang
Trojan Pride
Executive Director
Varisa Tanti
Program Board
Graphics Director
Caitlin Tran
Program Board
Marketing Co-Director

3. Athlete Trading Cards Coach Appearances
“Yes! I can even help you coordinate this event.”
- Annie W., Expat Society Event Chair
“Yeah totally! It can be one of our sisterhood events.”
Megan H., Alpha Phi Sorority Member
30 cards for each athlete Stats, Schedule, & Coupon
Interested USC Organizations

4. #GOALS Water Bottles “Sweet Kicks” Campaign
BackFront
First 300 fans receive water bottles!

5. Hype Video
● Include dramatic and exciting game and
practice highlights
● Similar to USC football/basketball videos
Facebook Events
● Popular way for students to keep track of what they
are planning to attend
● Social Component - students will see who else is
planning on going
● Buy/Boost Ads to ensure more views

6. Tube Sock Give-a-way
● Group competition
● First 170 students in a registered
group
● Indirectly targeting Greek Life and
other large organizations

7. Budget
Athlete Trading Cards (30 each = ~870 cards) $261
#GOALS Water Bottles (300) $2,319
$80 Nike Gift Cards (12) $960
Tube Socks Promotional Items (170) $1,226
Pizza at Coach Appearances $200
Facebook Ad Boost $30
Total $4,996

8. Quotes
$0.30 x 870 = $261
customsportscards.com
nike.com
$80 x 12 = $960
epromos.com
waterbottles.com
facebook.com
fastfoodmenuprices.com/dominos-prices
$10 x 20 = $200

9. Conclusion
● Athlete Trading Cards
● Sweet Kicks Campaign
● #GOALS Water Bottles
● Coach Appearances
● Hype Video
● Facebook Events
Emphasis on appealing to
international students and women
Effectively using social media
Efficiently utilizing the coach’s
starpower