"Falling" Example Production/Project Pitch

1. Falling
Production Company- FREENJOY INC
Writer- Harry Styles & Kid Harpoon
Director- Dave Meyers
1.3 Project Summary
Caitlynne Harrington

2. https://imvdb.com/video/harry-styles/falling
Source
https://youtu.be/olGSAVOkkTI

3. Concept Line
Distraught young man sings as a
weeping piano fills a dimly lit
vintage room with water,
essentially drowning him in his
sorrows.

4. Talent
Harry Styles
(Key Member “Star”)
Harry has starred in several of his own music videos as well as
the band One Directions. Some of which include his 2017 song
“Kiwi” Music video as well as also starring as an actor in the
2017 war film “Dunkirk”.
Harry was a wonderful fit for the music video “Falling” as he is
the original writer and subject of the song. This is also the key
reason he is a perfect individual for our target audience, this is
based solely on name recognition.

5. Talent
Dave Meyers
(Director)
Dave Meyers has had a very long career and has contributed to
several notable projects including music videos such as Ariana
Grandes 2018 video short “God Is A Woman”, Billie Eilishs 2019
Vertical version video short “Bad Guy”, as well as another Harry
Styles video short 2019 “Adore You”.
Dave Meyers is an excellent director choice for this music video
as he has prior experience working first hand with the artist cand
“star” of the video. He also holds more than 20 years of
experience in the music and entertainment industry.
For our target audience he is well associated with several current
award winning artists and music videos making him extremely
recognizable to a large demographic.

6. Talent
Kid Harpoon
(Writer)
Kid Harpoon, also known as Thomas Edward Percy Hull is a well
known writer. Some of his most notable projects is being a
contributing writer to another one of Harry Styles 2020 songs
“Golden” as well as a contributing writer to several Shawn
Mendes songs such as 2016 “Roses”.
Aside from the close friendship he shares with the “Star” of this
music video, he is also the co-writer of several songs within this
genre of music, which is also a compelling reason why the same
target audience would be attracted to his work.
Several songs he has contributed to have also had award
nominations these including the Brits and Grammys

7. Talent
Fuliane Petikyan
(Producer)
Fuliane Petikyans most notable projects include being one of the
primary producers of the 2019 MTV music video of the year
Taylor Swifts “You Need To Calm Down”. She is also the well
known producer of 2018 short music video “For You” by Liam
Payne feat: Rita Ora for the film “Fifty Shades Freed”
soundtrack.
Having produced such well known music videos that created
such phenomenons in the music industry. I feel that she would
be an individual that any artist aspiring to portray a strong
message in a music video would most defiantly want her to be a
part of the team.
As much of Fuliane Petikyans’ work in music videos portrays a
progressive and ever evolving viewpoint of the world I feel it
would appeal strongly to this demographic.

8. Talent
Nathan Scherrer
(Producer)
Nathan Scherrer is well known for his production work involved
in the 2020 music video, Ariana Grande “Positions” as well as
the 2021 music video, “Best Friend” by Saweetie Feat Doja Cat
where he was the executive producer.
Nathan Scherrer would make a great fit for our team, he is a 3
time Grammy winner for the best music video, alongside being
nominated 9 other times.
His work currently involves several new and upcoming artists
such as Doja Cat and Chloe x Halle that appeal strongly to this
generation and demographic making him a good choice for our
audience.

9. Differentiating Factor
Harry Styles “Falling” is like Taylor Swifts
“Cardigan” but with a strong vintage
renaissance feel rather than a mythical forest
atmosphere.
“Falling”, rather than other music videos that may tell a clear
identifiable beginning, middle and end story; comes off more as a
work of art with its elegant portrayal of one mans true vulnerability.
With this having a strong direct effect on his audience.

10. References
https://unsplash.com
Friedmann, A. (2014). Writing for Visual Media (4th ed.). Routledge.
Harry styles - Falling (2020). (n.d.). Retrieved April 12, 2021, from https://imvdb.com/video/harry-styles/falling
Harry styles - falling. (n.d.). Retrieved April 12, 2021, from https://www.freenjoy.com/harry-styles-falling
Harry styles Photos (72 OF 382). (n.d.). Retrieved April 12, 2021, from https://www.last.fm/music/Harry+Styles/+images/
d45a59486685803aa1e8fe6c78632163
Dave Meyers. (n.d.). Retrieved April 12, 2021, from https://www.rottentomatoes.com/celebrity/dave_meyers
Zimbio. (2018, January 28). Nathan Scherrer Photostream. Retrieved April 12, 2021, from https://www.zimbio.com/photos/Nathan+Scherrer/5zD0YxKc_Yh/
59th+GRAMMY+Awards+Arrivals
About the film- Motherland. (n.d.). Retrieved April 12, 2021, from https://motherlandfilm.org/about
Kid Harpoon. (n.d.). Retrieved April 12, 2021, from https://kailee-morgue.fandom.com/wiki/Kid_Harpoon
Dave Meyers. (n.d.). Retrieved April 12, 2021, from https://www.imdb.com/name/nm0583515/
Kid Harpoon on his GOLDEN 2020. (n.d.). Retrieved April 12, 2021, from https://www.musicweek.com/talent/read/kid-harpoon-on-his-golden-2020/082246
Fuliane Petikyan. (n.d.). Retrieved April 12, 2021, from https://www.imdb.com/name/nm5375939/
Nathan Scherrer. (n.d.). Retrieved April 12, 2021, from https://www.imdb.com/name/nm4624112/
Anderson, A. (2020, July 28). What does "cardigan" by Taylor Swift mean? Retrieved April 12, 2021, from https://www.popsongprofessor.com/blog/
2020/7/28/what-does-cardigan-by-taylor-swift-mean