An up-to-date look at what's new on Twitter- Event Targeting

1. What’s'Happening'on'Twi1er…''
Introducing+Event+Targe1ng+'
'
What'It'Is+
Earlier'this'month,'Twi1er'introduced'event'targe7ng'to'help'brands'reach'people'
engaging'with'live'events'on'the'pla:orm.'The'new'feature'includes'three'elements:'
new'feature'is'keeping'the'pla:orm'ahead'of'the'game.'Event'targe7ng'will'allow'
ads'to'target'users'engaging'with'an'event'in'real?7me.''
'
Event'insights'allows'brands'to'see'most'popular'hashtags,'keywords,'and'top'
Tweets'which'can'give'adver7sers'a'deeper'look'into'content'that'might'have'
resonated'in'the'past,'further'iden7fying'audience'interests'and'predic7ve'content'
trends.''
1. A+calendar+highligh7ng'major'events'
related'to'sports,'holidays,'fes7vals,'
television,'music'and'poli7cs'in'the'US,'
UK,'France,'Brazil'and'Japan.''
2. Event+insights,'which'provides'
historical'data'on'event'performance'
on'Twi1er,'including'Tweets,'the'reach'
of'those'Tweets,'device'usage'and'
audience'demographics.'Insights'also'
displays'popular'hashtags,'keywords'
and'highly'engaging'Tweets.''
3. Event+ac1va1on'enables'marketers'to'
launch'ad'campaigns'targe7ng'events'
with'one'click.'Event'targe7ng'can'be'
combined'with'other'Twi1er'ad'
targe7ng'features.''
'
Brand'Applica:on''
Twi1er'con7nues'to'be'the'leading'
pla:orm'for'real?7me'marke7ng'and'this'