1. The Calaveras Visitors Bureau Mission Statement:
To serve our members and community by
supporting sustainable economic growth through
the promotion of tourism in Calaveras County.

2. CALAVERAS VISITOR CENTER
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Is open 7 days a week proudly
serving visitors & residents.
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Provides 24 hour information:
phone, bulletin board & website.
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Includes a gift shop selling
Calaveras County souvenirs
(predominantly frog related).
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Sells tickets to member events.
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Houses the Calaveras Visitors
Bureau – the official destination
marketing organization for
Calaveras County.

3. ORGANIZATION & FUNDING
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501c6 non-profit association governed by a Board of
Directors elected by member businesses.
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Funding & Income:
County TOT (33% of the 6% tax)
City TOT (13% of the 10% tax)
Membership includes ad sales
Partnerships - coop advertising
Gift shop sales - covers our lease

4. 2013 CALAVERAS ACTIVITIES GUIDE
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70,000 printed.
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Distributed through:
• Fulfillment from ad reader
response
• Various Gold Country Visitor
Centers and California
Welcome Centers
• County rack distribution
program
• Travel trade shows
• Member businesses
• Media & tour operator fulfillment
• California State Fair
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Digital version also available on
CVB website and issuu.com where
it’s fully interactive and can be

5. CVB WEBSITE: GOCALAVERAS.COM
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Lists & links to every tourism related
business and activity in Calaveras
County that we know of.
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Provides the most comprehensive
calendar of activities for the county.
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Posts regular, tourism-related blogs
including interviews with member
businesses.
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Members Corner now includes
complete board meeting
information, budget, agendas and
tourism stats.
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Visitation up by 40% over this time
last year.

6. SOCIAL MEDIA
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The CVB Facebook page has
nearly 9,000 likes. We post to it at
least once daily to encourage visitor
engagement.
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A Youtube channel has been
created with videos featuring
Calaveras County – many uploaded
by visitors.
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We have 2 Vimeo channels: one
contains episodes of Tourism
Matters in which we interview
member businesses, the other
features videos on Calaveras travel.
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The CVB Twitter account consists
of an automatic feed that posts

7. TRAVEL & MEDIA SHOWS
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We only attend the events that
have the largest attendance for
our demographic and/or produce
the greatest ROI:
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LA Travel & Adventure Show
Bay Area Travel & Adventure
Show
Sunset Celebration Weekend
Visit California Media
Receptions

8. PRINT & ONLINE ADVERTISING
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Sunset Magazine
VIA
Official State Visitors Guide
Facebook
Google Pay Per Click
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New for 2013/14 we’re
considering:
• 7 x 7 Magazine
• Sacramento Magazine
• Weekend Sherpa

9. STAYING CURRENT: Conventions
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Destination marketing is constantly
evolving, which is why we attend
conventions and summits – to keep up
on the latest marketing trends at:
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The WACVB (Western Area
Convention & Visitors Bureau) Tech
Summit and CEO Forum.
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Visit California’s Outlook Forum
which gives us the latest State
tourism stats and current marketing
goals.
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CalTravel Conference which
provides the opportunity to network
and learn best practices from our
peers.

10. LEVERAGING OUR MARKETING
DOLLARS
Destination marketing is not cheap, so we work with our
regional partners to purchase larger ad space, share trade
show booth space, distribute each others’ activities guides and
more. Our marketing partners include:

11. CVB WISH LIST
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Bearing in mind the Calaveras Visitor Center represents the City
of Angels Camp and Calaveras County to the visitor, we
respectfully request the following repairs/enhancements to the
building :
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Repaint building interior and exterior (pale yellow walls
Automatic per artist’s rendition,
outside as irrigation system for beige inside)
plants
Repair of light in ceiling
Restroom heater repair
Pet clean-up station for visitors’
dogs
New lids for outside ashtrays
Drinking fountain repair
Replace coving in restrooms
Recycle bins to go next to
garbage cans