1. The Calaveras Visitors Bureau Mission
Statement: To serve our members and
community by supporting sustainable
economic growth through the promotion of
tourism in Calaveras County.

2. Today’s Presentation
Quick overview of the CVB
• Organization
•Funding
Areas of focus
• Marketing
• Local Tourism Business
• Ways YOU can help locally
Current Projects
• 2013 Activities Guide
• Online Presence for CVB
• New Winter strategy for Hwy 4

3. CVB OVERVIEW
Organization
The Calaveras Visitors Bureau is a 501c6
Non-Profit Association governed by a 9
member Board of Directors which meets
monthly.
Besides marketing Calaveras County to travel
trade, media and tourists, we operate a Visitor
Center in downtown Angels Camp which is
open 7 days a week, year round.
Our current staff comprises:
• 1 full time Executive Director
• 1 part time Office Manager covering 3 days
• 2 part time Visitor Services Staff covering 4
days
• 1 Volunteer working Sundays

4. CVB OVERVIEW
Funding
Transient Occupancy Tax
• 33% of the 6% tax from the County
• 13% of the 10% tax from the City of
Angels Camp
• Membership investment
Membership / Partnership
Investment
• New first-year introductory level $150
• Bronze level (regular) $250
Retail
• Visitor Center Merchandise

5. AREAS OF FOCUS
Local Tourism Business
Think of us as YOUR marketing firm. We
need you to send us your latest and
greatest information so we can keep travel
trade, media and tourists up to date with
the best of Calaveras County.
Even if you’re not a member, keep us
informed of
• Event information
• Photos and videos
• Concerns about what we’re doing
• Your ideas for marketing
• Ways we can better support your
business
• New contact information
We try to keep up with local trends and
assist local tourism business by
• Attending business association

6. AREAS OF FOCUS
Marketing
Target markets
(greater distance = more overnight stays)
• Bay Area, Central Valley, Los Angeles
Strategies
• Create multi-day travel itineraries
• Blog and FB about events and attractions
• Deliver message to targeted travel trade &
media
• Leverage our marketing $$ with regional
partnerships
• Create content rich website
• Invest in Search Engine Optimization –
currently obtaining average of 6150 unique
visits per month
• Invest in online pay per click advertising –
Google Adwords currently delivering 9,733
impressions a month with a .75% click
through rate

7. AREAS OF FOCUS
Ways YOU can help
How can YOU help the Visitors Bureau be
more successful at promoting Calaveras
County?
• Taking and submitting photos of events
• Sharing our blogs
• Becoming a member
• Joining our VIP program
• Linking to our website
• Liking our Facebook page
• Submitting a guest blog
• Liking other local business Facebook
pages
• Reviewing local businesses on Yelp
• Volunteering at the Visitor Center
• Submitting comments on our website
• Sharing our web and facebook content

8. CURRENT PROJECTS
Calaveras Activities Guide
• 75,000 printed annually
• 5,000+ viewed online annually
• Most requested media at travel
shows
• Available FREE to members
• VIA and Sunset fulfillment piece
• Full color, magazine quality
• Distributed at travel & trade shows,
Visitor
Centers throughout
Gold Country and San Francisco
• Improvements planned for 2013
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New Kids Section
Expanded pullout map
VIP callout at bottom of each
page
New photography
Kid friendly icons added

9. CURRENT PROJECTS
Online Presence for CVB
Website Improvements
• Member & Non-member listings
• Featured member callouts
• VIP Program
• Related links
• Blogs
• Videos
• SEO investment
• Mobile website
Social Media
• Facebook
• Email campaigns
• Pinterest
• Twitter

10. CURRENT PROJECTS
Winter Strategy for Hwy 4 Corridor
A robust and sustainable winter tourism base that is not
entirely dependent on downhill skiing and
snowboarding is needed in Calaveras County. What
can we do?
Identify additional winter recreation opportunities within
the county:
• Cross country skiing
• Snow shoeing
• Snowmobiling
• Caving expeditions
• Zip lining
• Sea kayaking on lakes
Create a partnership providing discounts and ease of
use between businesses within the following tourism
assets while cross-promoting to create a buzz with
savvy, deal seeking vacationers:
• Lodging establishments along the Hwy 4
corridor
• Sports equipment rental and sales outlets
• Winter sports providers (including non-

11. The CVB is Your Resource
• We are here for you
• Let us know how we can help
• Read our emails
• Keep us updated
• Come to our Open House
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December 1st
All day
Get to know CVB directors and
staff
Network with other CVB
members
Share your ideas
Drink wine and hot drinks
Eat yummy snacks
Celebrate the season