In 2014 there was one organization which managed to connect with Millennials better than any other. It also happened to be one of the first successful cases of Snapchat marketing. Let’s take a look at WWF’s #LastSelfie campaign.

1. MILLENNIALS
How to Reach
a WWF Case Study

2. We all want to be relevant!

3. HIP, COOL &
POPULAR
WE WANT OUR BRANDS TO BE

4. That means connecting with
Millennials & GenZ

5. Why?

6. Because Millennials have an
estimated spending power of
$200 Billion...

7. ... and GenZ is already a bigger
generation in the U.S. than
Millennials & Baby Boomers
GenZ
GenY
Boomers

8. World Wildlife Fund always find
ingenius ways to connect to
younger generations...

9. ... Like with their use of emoji in
their #EndangeredEmoji
campaign

10. #LastSelfie campaign targeted
Millennials on Snapchat, focusing
on their love of taking selfies

11. WWF would Snapchat images of
tigers, pandas and dolphins...
then ask their followers to
screenshot the selfies and post to
Twitter before they disappeared

12. Did it work?

13. You bet!
Posted by
40,000
Twitter
Users in
one week
Seen by 120
million
Twitter users
in one week
It took 3
days to
reach the
monthly
target

14. Read the whole story:
Click Here