Research

1. Research
Callum Joy

2. Existing Product
Misfits Podcast-
Location- Melbourne, Australia
No sound effects
In the intro they read a review of
their Podcast
16+ audience, they have a bit more
of a morbid sense of humour which
younger audiences wont really
understand. Most of their audience
will have already known them too
from their YouTube videos.

3. Existing Product
Happy Hour Podcast
hosted by Jack Maate in
Norwich
Gets famous people to
come on the podcast
They have made an urban
legends podcast before
Target audience is 16+

4. Existing Product
A podcast hosted by American
comedian and UFC colour
commentator Joe Rogan, began on
December 24th 2009, it has 1729
episodes with 1,000 monthly
podcast listeners aged 18 to 64

5. Existing Product
Fireside Chats
Roosevelt continued to use fireside chats
throughout his presidency to address the
fears and concerns of the American
people as well as to inform them of the
positions and actions taken by the U.S.
government.
Began in March 12, 1933

6. Research Analysis
• What common features do the researched
products have? They’re all entertaining or
Informative.
• What aspects of the research will you include
within your on work? Can combine both by using
them in a ‘fun fact’.

7. Questionnaire Analysis
Survey Monkey Link:

8. Audience research
• Observation: 72.73% is under 18 but 26.27% is above
18
• What this says about my audience: Most of them are
under 18
• How will your product appeal to this audience: will use
something that younger people would understand
easier

9. Audience research
• Observation:63.64% of my audience are male, 27.27% are female
and 9.09% are other (toaster)
• What this says about my audience: Need to cater more towards the
male audience
• How will your product appeal to this audience: Use more masculine
colours and details to keep the current majority satisfied

10. Audience research
• Observation: 9.09% of the audience hardly ever listen to podcasts, 63.64%
sometimes listen to podcasts and 27.27% listen to podcasts most days
• What this says about my audience: The majority of my audience listens to
podcasts some of the time
• How will your product appeal to this audience: Don’t overdo anything,
keep everything basic so people can keep up

11. Audience
research
• Observation:100% of my audience enjoys entertaining podcasts over
informative
• What this says about my audience: they prefer fun content over
informative content
• How will your product appeal to this audience: use more fun aspects
rather than informative for example quick fun facts and short stories

12. Audience research
• Observation:100% of my audience enjoys entertaining podcasts over
informative and ‘background noise’
• What this says about my audience: they prefer fun over informative content
but would rather pay attention to the it for entertainment than have it as
background noise
• How will your product appeal to this audience: make the podcast more fun
rather than informative by using fun facts and anecdotes rather than basic
information

13. Audience research
• Observation: 27.27% of the audience are very interested in
urban legends however 36.36% are not very interested and
another 36.36% are in the middle
• What this says about my audience: Most of the audience either
isn’t interested or doesn’t mind urban legends
• How will your product appeal to this audience: start with the
more interesting simple urban legends to pull the less interested
people in

14. Audience research
• Observation: 54.55% of the audience has heard of jack the
ripper
• What this says about my audience: Most of the audience has
a general understanding of urban legends
• How will your product appeal to this audience: Keep things
simple for people who only know the popular ones

15. Audience research
• Observation: 54.55% of the audience thinks they have encountered
an urban legend
• What this says about my audience: Most of the audience believes
that urban legends exist
• How will your product appeal to this audience: Use relatable stories
to peak their interest

16. Audience research
• Observation: 45.45% of the audience believe urban legends could
be real
• What this says about my audience: they are sceptical of the
existence of urban legends but aren’t denying it
• How will your product appeal to this audience: give people reason
to believe urban legends exist

17. Audience research
• Observation: 72.73% of the audience have not been looking for
urban legends
• What this says about my audience: Only a minority of the audience
is interested enough to look for urban legends
• How will your product appeal to this audience: Add onto pre
existing stories to catch the listeners attention

18. Interviews

19. Interview 1
1.Do you listen to podcasts that are more informative or more entertaining and
why?
Yes, I prefer entertaining and funny podcast because it's a different to music.
2.Are you interested in urban legends, why?
Yes, it’s quite interesting to see what they supposedly did.
3.What would make you more interested in a podcast about urban legends?
Telling us how they got called what they are and what they did.
4.What urban legend that you know of would you like to hear about most and
why?
Jack the ripper my dad used to talk about him, and it's based off a true story.
5.Would you count well known haunted locations as urban legends and why?

20. Interview 1
• Observation: Shows interest in urban legends,
particularly the backstory of them.
• What this says about my audience: They are
interested in how the urban legends came to
be so well known.
• How will your product appeal to this
audience: Go into deeper detail about the
origins of the urban legends.

21. Interview 2
1.Do you listen to podcasts that are more informative or more entertaining and
why?
Yes, because they’re fun to listen to when you’re cleaning your room.
2.Are you interested in urban legends, why?
Yes, because it’s interesting to see what may have lived before most of us were
born.
3.What would make you more interested in a podcast about urban legends?
Scary music in the background so it gives the podcast more of that scary feel.
4.What urban legend that you know of would you like to hear about most and
why?
Bloody Mary, because even though I’ve heard of it I don’t know enough about it.
5. Would you count well known haunted locations as urban legends and why?
Yes, because they’re stories about things that have happened in the past and are
famous around the world.

22. Interview 2
• Observation: They enjoy the more
entertaining parts but are also interested in
the origin of urban legends.
• What this says about my audience: They are
more interested in the background of the
urban legends than the urban legend itself.
• How will your product appeal to this
audience: Go into deeper detail on the origins
and how they became so well known.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-20 • More mature topics that younger audiences
may not fully understand.
Gender
All • None, don’t have a targeted audience in
gender.
Psychographic
Primary- Needs
Driven
Secondary-Socially
Conscious B
• Primary- Anyone from this psychographic
who takes an interest in the subject will
definitely enjoy the product
• Secondary- more likely to know about the
subject and have dived deeper into the
origins of urban legends.
Social Status
Middle/Working
Class
• More likely to have overheard something
about urban legends or live closer to where
an urban legend supposedly began.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
Product Research:
Strengths- Used other podcasts to get an understanding of what the audience was
getting involved in.
Weakness- Took a while to find similar products that I had information on.
Questionnaires:
Strengths- Got info on the audience that helped me target my product more
accurately
Weakness-Struggled to use that information at first
Interviews:
Strengths- Information helped me capitalise on previous points of interest for the
audience
Weakness-Took a while to think of unique questions that would get better answers out
of the audience

26. Research Evaluation
– What sort of a response did you get? 91.01% of the audience either watched
podcasts Most days or every couple days and 65% of the audience were either
very interested or slightly interested in urban legends, overall I think my
response was positive.
– How did you distribute your survey? Give an advantage and a disadvantage.
– Advantage- Small group, less results to check through
– Disadvantage- Because the group was small the average results were also low
overall e.g if the results were mostly positive it was such a small group it was
either 6-5 or everyone agreed.