January 2011 CPMN meeting - Product Management in small technology companies

1. Product Management
in Small Technology
Companies
Rob Davis

2. Personal experiences,
lessons learned and
major influences

3. .
K

6. Lessons Learned

7. Be Brave

8. If I'd asked
people what they
wanted, they
would have said
a faster horse

10. There's
more than
one way to
skin a cat

14. Key Influences

15. Geoffrey Moore
Crossing the Chasm

16. TO:
WHO:
WE PROVIDE:
THAT:
UNLIKE:
OUR SOLUTION:

17. TO: Product Manager in CPMN
WHO:
WE PROVIDE:
THAT:
UNLIKE:
OUR SOLUTION:

18. TO: Product Manager in CPMN
WHO: Want an excuse to drink beer
WE PROVIDE:
THAT:
UNLIKE:
OUR SOLUTION:

19. TO: Product Manager in CPMN
WHO: Want an excuse to drink beer
WE PROVIDE: A presentation
THAT:
UNLIKE:
OUR SOLUTION:

20. TO: Product Manager in CPMN
WHO: Want an excuse to drink beer
WE PROVIDE: A presentation
THAT: Gives them a good excuse to drink beer
UNLIKE:
OUR SOLUTION:

21. TO: Product Manager in CPMN
WHO: Want an excuse to drink beer
WE PROVIDE: A presentation
THAT: Gives them a good excuse to drink beer
UNLIKE: Staying in to watch TV
OUR SOLUTION:

22. TO: Product Manager in CPMN
WHO: Want an excuse to drink beer
WE PROVIDE: A presentation
THAT: Gives them a good excuse to drink beer
UNLIKE: Staying in to watch TV
OUR SOLUTION: Exercizes their right arm

25. Garr Reynolds

26. Preparation
Design
Delivery

28. A final thought...

30. Thank you to...
• HARRIER AND MACHINERY freefoto.com
• CONSULTING IMAGE InlinguaManca, Flickr
• CAT ON HIND LEGS © Indigofish | Dreamstime.com
• MOBILE PHONE © Aleksandar Jocic | Dreamstime.com
• PRESENTATION ZEN BOOK Bart van de Biezen, Flickr
• SOFTWARE CODE photo courtesy of pheaber, Flickr
• CLINTON PHOTO USembassyLondon, Flickr
• MONACO PHOTO By R Meehan (Own work) [Public domain], via Wikimedia Commons
• TECHNOLOGY ADOPTION LIFECYCLE By Craig Chelius (private communication with Craig
Chelius) [CC-BY-3.0 (www.creativecommons.org/licenses/by/3.0)], via Wikimedia Commons
• DAVID ALLEN PHOTO By Robert Scoble [CC-BY-2.0
(www.creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
• KITCHENER photo courtesy of Ell Brown, Flickr
• TIDY DESK photo courtesy of William Hook, Flickr
• MESSY DESK Photo courtesy of Beedle Um Bum, Flickr
• ZEN GARDEN Photo courtesy of Kevin J, Flickr
• NIKE AD Courtesy of dandooo, Flickr