Sherilyn Shackell, Founder of The Marketing Academy explains gives a practical guide to managing your future career.

1. Whose life is it
anyway?
Sherilyn Shackell
@Sherilyn_TMA
#MarketingAcademy
#Bootcamp

2. 2
What on earth..
…did you do?

3. • Everyone can be an outstanding leader….
• If your actions inspire others to dream more, learn more, do more and
become more…..
• The mark of outstanding leadership…
3

4. The more you take
for you past and present the more
you are able to create the future
you seek
unknown

5. I am the master
of my fate and
captain of my
destiny
Nelson Mandela

7. 7
if you
don’t like
something,
change it.
if you can’t
change it,
change the
way you
think
about it.

8. 8

9. 9
The voice in your head that says
that you can’t do something
is a liar!

10. 10

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And now for the practical stuff..

12. 12
Tip 1.
Be the best you can be right now

13. • Be clear on what you will achieve TODAY
• Find some Mentors
• Put aside 30 minutes every day for learning
• Attend conferences / events / seminars

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Tip 2.
Build your brand

15. Organise internal workshops to share your expertise
Submit articles & blogs to internal & external newsletters
Offer to mentor, coach, buddy cross functionally
Create you own blog
Public speaking – at every opportunity

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Tip 3.
Get the tools in place

17. Create an Elevator Pitch
What do you do ?
What are your values ?
What are you passionate about ?
What do you want ?
Update LinkedIn
Design a one page Bio

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Tip 4.
Be clear on what you want

20. Hygiene Factors
Income
Location
Working environment
Company policy
Status
Security
Job Title
Motivators
Recognition
Responsibility
Achievement
Personal Growth
Job Interest
Involvement
Advancement
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21. Understand why you feel the need to move
Is there both push & pull
Talk to your boss
Avoid making career choices in times of personal
upheaval, change or crisis

22. • Avoid too much advice...choose your guides wisely
• Avoid the ‘cult of the personality’
• Trust your instincts
• Trust your beating heart over your aching head
• Don’t follow the money

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Tip 5.
Cherish & nurture relationships

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ALWAYS
do the things that
make your heart
beat faster

26. And finally just remember…
‘You are stronger than
you seem braverbraverbraverbraver than you
believe and SMARTER
than you think’
Christopher Robin to Winnie the Pooh
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27. Questions?
@Sherilyn_TMA
@MerlinTheMentor
#MarketingAcademy
#Bootcamp