Marketing automation has enabled companies to massively scale their marketing efforts and take advantage of efficiencies at scale. Over 60% of the Fortune 1000 have adopted some type of marketing automation, and those companies are seeing amazing ROI. Unfortunately, when you look at companies below the Fortune 1000, adoption declines drastically and drops to under 5% due to budgets and complexity. But doesn’t every business deserve the ability to access marketing automation tools that are cost-effective and easy to use? We think they do, so we reimagined our entire marketing automation solution.

1. Reimagining Modern
Marketing Automation
What we learned from designing our new Customer Journey tool

2. What is
marketing
automation?

3. Good question.
Marketing automation refers to software that
automatically sends emails or email campaigns to
customers and prospects based on a set of
predefined rules or triggers.

4. Marketing automation enables ‘journeys’
that are triggered by actions – such as
signing up for a newsletter, making a
purchase, or clicking a link.
These journeys are much more personal
and relevant to the recipient than a mass
email blast, creatine ongoing
conversations and building brand loyalty.

5. 3 core components to marketing automation

6. But the bottom line is
marketing automation
generates revenue and ROI.

7. In fact, B2C marketers who are using automation have seen
conversion rates as high as 50%*
*eMarketer Email Marketing Benchmarks report

8. Adoption of
marketing
automation

9. Over 60% of the Fortune 1000 have
adopted some type of marketing
automation and those companies
are seeing amazing results on their
business.

10. However, when you look at
companies below the Fortune
1000, adoption drops to under 5%

12. So if marketing automation is so effective
why isn’t EVERY fast-growing business using it?

13. The
research
study

14. To learn more, we conducted a
research study of hundreds of
marketers at fast-growing
companies and asked what
they needed in a marketing
automation tool.

15. What we found was that most marketers
didn’t find the value or flexibility needed
in the all-in-one marketing cloud solutions
that offer marketing automation.

16. Marketers prefer best of
breed solutions that better
meet their needs, and find
many marketing automation
tools to be complicated, time
consuming and hard to scale.

17. Rebuilding
marketing
automation

18. These findings led us to complete a massive
overhaul of our existing email automation
solution that resulted in a tool that we knew
marketers not only wanted, but would
enjoy using.

19. Unlike complicated
all-in-one marketing
cloud solutions, our
Visual Journey
Designer brings the
power of marketing
automation to our
customers in an
effective but
easy-to-use format.

20. Instead of a confusing
UI, the Visual Journey
Designer makes it
extremely easy to
trigger an automated
campaign from any data
source and deliver the
right email content
based on the conditions
you determine.

21. Now companies of all sizes are able to deliver
targeted and personalized content that
increases engagement, ROI, and revenue.

22. It’s time for every
marketer to unleash
the power of marketing
automation.

23. To learn more visit: campaignmonitor.com/automation