Teh Millennials Part I

Millennials: Talking ‘bout their generation.

Teh Millennials. Who they are, what they’re like, how to manage them.

Teh, Oh Noes, and Fail! are Internet Speak

So who are these millennials, anyway?

A simple list of Generational cohorts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Definition I’m using today ,[object Object]

Face it, we’re old. For them, ,[object Object],[object Object],[object Object],[object Object],[object Object],Beloit College Mindset List - Class of 2012

What shaped them ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Families are important ,[object Object],[object Object],[object Object],[object Object],Pew Research Center, How Young People View Their Lives, Futures, And Politics , 2007 ncronline.org, Studies Put Millennials Under The Microscope , December 2007.

The result has included helicopter parents ,[object Object],[object Object],[object Object]

They lead very structured lives ,[object Object]

They’re the most praised generation ,[object Object],[object Object],Warning over narcissistic pupils By Katherine Sellgren (3/16/09) BBC News, at the ASCL conference The growing expectation placed on schools and parents to boost pupils' self-esteem is breeding a generation of narcissists, an expert has warned. Dr Carol Craig said children were being over-praised and were developing an "all about me"mentality. She said teachers increasingly faced complaints from parents if their child failed a spelling test ordid not get a good part in the school pantomime. She told head teachers the self-esteem agenda, imported from the United States, was a "a big fashionable idea" that had gone too far.

The expectation continues into college ,[object Object],[object Object]

Yet, they’re extraordinarily accomplished. ,[object Object],[object Object],[object Object],Source: Michael Winerip, The New York Times April 29, 2007 © 2009 Campbell-Ewald. All rights reserved. Proprietary Information. Not for further distribution without approval .

They want to achieve quickly ,[object Object],[object Object]

But are taking longer to graduate from college ,[object Object],[object Object]

Beyond that ,[object Object],[object Object],[object Object]

Diversity in fact and attitudes

Millennials are the most diverse generation in America ,[object Object],[object Object],[object Object],[object Object],Washington Post, Make Way For The Millennials , yda.org, TRU research findings, IL

[object Object],[object Object],[object Object],We share a diverse culture

Black or African American is not a monolithic culture. ,[object Object],[object Object],[object Object],[object Object]

An increasing sense of personal and national optimism. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MMS Recontact Survey February, 2009

Hispanics share many characteristics with general population ,[object Object],[object Object],[object Object],[object Object],[object Object],US Navy Understanding HIspanics Millennials Research by Social Quest. April 2008

Hispanics differ from the general population in some dimensions ,[object Object],[object Object],[object Object],[object Object],US Navy Understanding HIspanics Millennials Research by Social Quest. April 2008

Net Result: A fusion lifestyle for all

Millennials base friendship on interests, not race. Closest Facebook friend may be from China

95% of 18-29 year olds approve of blacks and whites dating. 60% have dated someone of a different race. Washington Post, Make way for the Millennials, Gallup poll, 2006

Everyone listens to hip hop Billboard Magazine, NY Times 3/23/09

Salsa is more popular than ketchup Ad Age

Academy Award for Best Picture:

Perhaps most importantly, they’re the first internet generation.

What does an immigrant do? Sticks his toes in the culture. ,[object Object],[object Object],[object Object],[object Object],[object Object],Generations Online www.pewinternet.org

The Digital Native grew up digital ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],seattlepi.com Millennials Thrive on Choice

90% of Americans between the ages 12-24 are online. - Generations Online in 2009, Pew Internet & American Life Project January 2009

What does a native do? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Privacy does not appear to be an issue "Kids should be taught that sharing digitized images of themselves in embarrassing or compromised positions can have bad consequences” -ACLU A 2008 national survey found 20 percent of teenagers say they have sent or posted online nude or semi-nude pictures of themselves, and 39 percent say they have sent or posted sexually suggestive messages, according to the National Campaign to Prevent Teen and Unplanned Pregnancy.

The more they reveal about themselves online... ,[object Object]

Adults don’t get kids They have no sense of shame. They have no sense of privacy. They are show-offs, fame whores, pornographic little loons who post their diaries, their phone numbers, their stupid poetry - for God’s sake, their dirty photos! — online. They have virtual friends instead of real ones. They talk illiterate instant messages. They are interested only in attention—and yet they have zero attention span, flitting like hummingbirds from one virtual stage to another. Adult POV Source : NewYork magazine 2007

Kids don’t get adults, either. Whenever we are allowed to indulge in something you are not allowed to, it makes you bitter. What did you have? The mall and the parking lot of the 7-Eleven? It sucked to grow up when you did! And you are mad about it now. You are always eager to believe that your behavior is a matter of morality, not chronology. (But the truth of the matter is) you didn’t behave like that because nobody gave you the option. A kid’s POV

For Millennials, everything has to be convenient and accessible ,[object Object],[object Object]

They expect control over everything ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

They get their news where and when they want it DIGG.COM 11.4 Million views per month (US) ,[object Object]

TMZ.COM 6.3 Million views per month (US) ,[object Object],Perez Hilton.COM 5.8 Million views per month (US) They get gossip where and when they want it

Where do they find the time? ,[object Object],[object Object],[object Object],[object Object],[object Object],Kaiser Family Foundation

Continuous Partial Attention Source : Pew Internet Research 87% Use the internet 65% Instant Message (IM) 44% Go online every day 29% Keep several IM Conversations going at once 29% Have more than 50 “buddies” on regular IM list 25% IM people in the Same room

CPA in Action: ,[object Object]

To us, they’re a generation of dichotomies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Even X-ers are confused. “ Teenagers scare the living shit out of me” -My Chemical Romance

Teh Millennials Part I

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

Similaire à Teh Millennials Part I

Similaire à Teh Millennials Part I (20)

Dernier

Dernier (20)

Teh Millennials Part I