1. D I G I T A L M E D I A K I T 2 0 1 3
bcbusiness.ca
BCBusiness is the most WEB
influential business media 130,000
brand in Western Canada. Avg. Pageviews/
MONTH
52,500
Avg. UNIQUE
VISITORS/MONTH
45
MEDIAN AGE
SOCIAL
23,000
FOLLOWERS
1,650
Website Metrics FANS
BCBusiness.ca Delivers: 6,000
MEMBERS
Affluence NEWSLETTER
The average visitor earns an income of over $100,000.
Influence
Over 70% of visitors are decision makers, including CEOs, 7,000
SUBSCRIBERS
Owners and Management.
Passion
Visitors care about everything business, including, small business, 42% RATE
management, government, trends, profiles and sales & marketing. Avg. OPEN
Engagement
75% of visitors connect with the BCBusiness brand across Sources: Google Analytics,
Jul-Dec 2012; BCBusiness 32%
multiple platforms. Web Reader Survey, 2012 Avg. CTR
For more information contact BCBusiness | P: 604.299.7311 | E: advertising@bcbusiness.ca

2. D I G I T A L M E D I A K I T 2 0 1 3
bcbusiness.ca
Website Display Ads WEB
Capture the attention of BCBusiness’ engaged audience with one or more limited display ad positions.
AD UNIT DESKTOP TABLET SMARTPHONE RATE
130,000
Avg. Pageviews/
MONTH
1 Leaderboard 728x90 728x90 300x50 $25 CPM
2 Big Box 1 300x250 300x250 300x50 $25 CPM
3 Big Box 2 300x250 300x250 300x50 $25 CPM
4 Big Box 3 300x250 300x250 $20 CPM 52,500
Avg. UNIQUE
5 Big Box 4 300x250 300x250 $20 CPM VISITORS/MONTH
6 Footer 728x90 728x90 $15 CPM
7 Small Rectangle 300x100 HOME PAGE ONLY $20 CPM
8 Double Big Box 300x600 HOME PAGE ONLY $37.50 CPM 45
MEDIAN AGE
DESKTOP TABLET SMARTPHONE
SOCIAL
23,000
FOLLOWERS
1,650
FANS
6,000
MEMBERS
NEWSLETTER
7,000
SUBSCRIBERS
42% RATE
Avg. OPEN
Rates are net CDN$. Does not
include ad creation. Special
execution requests to be quoted
separately. Max file size 40kb.
Artwork deadline: 5 business 32%
days prior. Avg. CTR
For more information contact BCBusiness | P: 604.299.7311 | E: advertising@bcbusiness.ca

3. D I G I T A L M E D I A K I T 2 0 1 3
bcbusiness.ca
Promoted Content WEB
STEP 1: Let us build your business profile
130,000
Showcase your brand to BCBusiness website visitors directly within editorial content streams with your Avg. Pageviews/
MONTH
own customized business profile, article(s), photo gallery, video(s), product showcase and Q&A.
PROMOTED
CONTENT UNIT INCLUDES 52,500
Avg. UNIQUE
VISITORS/MONTH
Business Profile
1 Business A 25 word
Profile summary, 300-
500 word custom
profile, company 45
logo, contact MEDIAN AGE
information, map
and social links.
SOCIAL
Business Profile Add-Ons
2 Custom Up to 500 words
Article of custom editorial
content, produced
by a BCBusiness 23,000
writer. Add on up to FOLLOWERS
5 partner sponsor
logos with link to
basic business
profile for no
additional charge 1,650
FANS
3 Photo A gallery of up
Gallery to 5 supplied
images. Max. file
Video
size=25kb/image.
A non-ad unit,
6,000
4 MEMBERS
click-initiated
video produced by
BCBusiness. Max NEWSLETTER
file size=2.2 MB.
5 Product A gallery of up to
Showcase 5 supplied product
images with related
links. Max file size
= 25kb/product
7,000
SUBSCRIBERS
image
6 Q&A Up to 5 questions
& answers, or 300
words, related to
your business,
produced by a
42% RATE
Avg. OPEN
BCBusiness writer.
32%
Avg. CTR
For more information contact BCBusiness | P: 604.299.7311 | E: advertising@bcbusiness.ca

4. D I G I T A L M E D I A K I T 2 0 1 3
bcbusiness.ca
Promoted Content WEB
STEP 2: EXPOSE YOUR BUSINESS PROFILE TO BCBUSINESS VISITORS!
130,000
Avg. Pageviews/
MONTH
Home page INDUSTRY RELATED CONTENT
52,500
Avg. UNIQUE
VISITORS/MONTH
45
MEDIAN AGE
SOCIAL
23,000
FOLLOWERS
1,650
RELATED ARTICLES Newsletter FANS
6,000
MEMBERS
NEWSLETTER
7,000
SUBSCRIBERS
42% RATE
Avg. OPEN
32%
Avg. CTR
For more information contact BCBusiness | P: 604.299.7311 | E: advertising@bcbusiness.ca

5. D I G I T A L M E D I A K I T 2 0 1 3
bcbusiness.ca
Promoted Content WEB
STEP 3: CUSTOMIZE YOUR PACKAGE
130,000
Avg. Pageviews/
MONTH
PER MONTH PROMOTION RATE
PROMOTED CONTENT UNIT
1 MONTH 3 MONTHS 6 MONTHS 12 MONTHS
1 Business Profile $450 $405 $365 $328 52,500
Avg. UNIQUE
VISITORS/MONTH
ADD-ONS:
2 Custom Article $400 $360 $324 $292
45
MEDIAN AGE
3 Photo Gallery $100 $90 $81 $73
(up to 5 images)
SOCIAL
4 :30 Video $750 $450 $425 $335
5 Product Showcase
(up to 5 products)
$100 $90 $81 $73 23,000
FOLLOWERS
6 Q&A $300 $270 $243 $219
Newsletter $150 $135 $122 $109
1,650
7 FANS
(5 issues per month)
Full Package Total Value $2,250 $6,750 $13,500 $27,000
6,000
MEMBERS
Full Package Total Rate $2,250 $5,400 $9,840 $17,147
NEWSLETTER
Full Package Monthly Rate $2,250 $1,800 $1,640 $1,429
8 Full Package Add-On:
Navigation Bar Sponsorship
$3,000 7,000
SUBSCRIBERS
Rates are net CDN$ per month. Includes one-time production per item. 4-week min. production time required.
42% RATE
Avg. OPEN
32%
Avg. CTR
For more information contact BCBusiness | P: 604.299.7311 | E: advertising@bcbusiness.ca

6. D I G I T A L M E D I A K I T 2 0 1 3
bcbusiness.ca
Category Sponsorship WEB
Align your brand with category-specific content on BCBusiness.ca. RATE:
$450 per category 130,000
Sponsorship includes logo placement to the right of category Avg. Pageviews/
per month. MONTH
titles. Top categories include: 3-month minimum.
Ad size:
❏ Finance ❏ Manufacturing & Transport
117x30 52,500
Avg. UNIQUE
❏ Natural Resources ❏ People for desktop, tablet VISITORS/MONTH
❏ Tech & Science ❏ Your Business and smartphone
❏ Tourism & Culture ❏ Hot List
45
❏ Marketing & Media ❏ Careers MEDIAN AGE
❏ Real Estate ❏ Lifestyle
SOCIAL
❏ Retail
23,000
FOLLOWERS
1,650
FANS
6,000
MEMBERS
NEWSLETTER
7,000
SUBSCRIBERS
42% RATE
Avg. OPEN
32%
Rates are in net CDN$. Does not include ad creation. Max file size 40kb. 3-month minimum sponsorship required. Logo submission: 5 business days prior. Avg. CTR
For more information contact BCBusiness | P: 604.299.7311 | E: advertising@bcbusiness.ca

7. D I G I T A L M E D I A K I T 2 0 1 3
bcbusiness.ca
Daily Newsletter WEB
Display Ads 130,000
Avg. Pageviews/
MONTH
Deployed Monday through Friday.
Get up close and personal with
BCBusiness newsletter subscribers. 52,500
Avg. UNIQUE
Highlighting the day’s hot business topics, VISITORS/MONTH
BCBusiness newsletters are delivered
every weekday morning to business
45
leaders across the province. MEDIAN AGE
SOCIAL
23,000
FOLLOWERS
1,650
FANS
6,000
MEMBERS
NEWSLETTER
7,000
SUBSCRIBERS
RATES
AD UNIT DESKTOP WEEKLY RATE (5 ISSUES) 4-WEEK RATE (20 ISSUES)
1 Leaderboard 728x90 $700 $2,500
2 Big Box 1 300x250 $700 $2,500 42% RATE
Avg. OPEN
3 Big Box 2 300x250 $700 $2,500
4 Footer 728x90 $525 $1,800
Rates are net CDN$. Does not include ad creation. Max file size 40Kb. Weekly rate must be consecutive M-F, 4-week rate must be 4 consecutive weeks. 32%
Artwork deadline: 5 business days prior. Avg. CTR
For more information contact BCBusiness | P: 604.299.7311 | E: advertising@bcbusiness.ca

8. D I G I T A L M E D I A K I T 2 0 1 3
bcbusiness.ca
Events Newsletter Listing WEB
Deployed monthly (2nd Thursday). Announce
130,000
your event to an opt-in list of 4,000 business Avg. Pageviews/
MONTH
professionals with the BCBusiness monthly events
newsletter. Highlighting upcoming events around
the province, there’s no better way to make your
52,500
Avg. UNIQUE
VISITORS/MONTH
own event known to BC’s most affluent crowd.
45
RATE: $175 per event per month MEDIAN AGE
SOCIAL
4,000
SUBSCRIBERS
23,000
FOLLOWERS
1,650
40%
FANS
AVG. OPEN RATE
6,000
MEMBERS
10%
NEWSLETTER
AVG. CTR
7,000
SUBSCRIBERS
REQUIRED ELEMENTS:
IMAGE: 240x185
TITLE: 10 words max 42% RATE
DESCRIPTION: 60 words max plus date, time, Avg. OPEN
venue, contact and URL
Rates are in CDN$. Does not include ad creation.
Special execution requests to be quoted separately. Max file size 40kb. 32%
Elements required: 5 business days prior. Avg. CTR
For more information contact BCBusiness | P: 604.299.7311 | E: advertising@bcbusiness.ca

9. D I G I T A L M E D I A K I T 2 0 1 3
bcbusiness.ca
iPad Display Ads WEB
RATES
130,000
Avg. Pageviews/
AD UNIT RATE MONTH
Full Page ad duplicate from same month’s print ad $495
Full Page ad, unique to iPad edition $995
Static ad upgrade to interactive ad of choice (Ad creative must be supplied to our specs) $500 52,500
Avg. UNIQUE
VISITORS/MONTH
45
MEDIAN AGE
SOCIAL
23,000
FOLLOWERS
1,650
FANS
6,000
MEMBERS
NEWSLETTER
7,000
SUBSCRIBERS
42% RATE
Avg. OPEN
32%
Rates are net CDN$. Does not include ad creation. Avg. CTR
For more information contact BCBusiness | P: 604.299.7311 | E: advertising@bcbusiness.ca