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Was it Good for You Too Honey
        - UX Getting it Wrong
                     Gary Barber
About Me




• I Make Web Sites Usable.
• Perform Information Architecture magic.
• Do that Usability and Accessibility stuff.
• Go out and improve site’s UX.
                                    Was it Good for You too Honey - UX Getting it Wrong
Things always fail, despite best intentions
Simon and Maria - an average couple




                                  Was it Good for You too Honey - UX Getting it Wrong
They experience the world around them




            Was it Good for You too Honey - UX Getting it Wrong
They experience the world around them




            Was it Good for You too Honey - UX Getting it Wrong
They experience the world around them




            Was it Good for You too Honey - UX Getting it Wrong
So why should the Web be any different




            Was it Good for You too Honey - UX Getting it Wrong
So why should the Web be any different




            Was it Good for You too Honey - UX Getting it Wrong
Back to Simon and Maria




                          Was it Good for You too Honey - UX Getting it Wrong
They use Multi-Functional Tools




                                  Was it Good for You too Honey - UX Getting it Wrong
Still they use
           Uni Functional Tools.




Was it Good for You too Honey - UX Getting it Wrong
Slices well …




                Was it Good for You too Honey - UX Getting it Wrong
Good for Bears Too!




                      Was it Good for You too Honey - UX Getting it Wrong
Leatherman vs a Bear…




                        Was it Good for You too Honey - UX Getting it Wrong
Not Much Good on Locks….




  Was it Good for You too Honey - UX Getting it Wrong
Good on Locks…




Was it Good for You too Honey - UX Getting it Wrong
Good on Locks…




     And for “Shopping”



Was it Good for You too Honey - UX Getting it Wrong
A Single Function Tool does the job well




             Was it Good for You too Honey - UX Getting it Wrong
So why should the Web be any different




            Was it Good for You too Honey - UX Getting it Wrong
KIS
 Was it Good for You too Honey - UX Getting it Wrong
No More Coffee Making Word Processors




            Was it Good for You too Honey - UX Getting it Wrong
What is the Core Functionality




      Was it Good for You too Honey - UX Getting it Wrong
What is the Focus of the Application or Site




                Was it Good for You too Honey - UX Getting it Wrong
No Love for Forms




                    Was it Good for You too Honey - UX Getting it Wrong
We all HATE Forms in the real world




           Was it Good for You too Honey - UX Getting it Wrong
… and on the Web




Was it Good for You too Honey - UX Getting it Wrong
Why?




Was it Good for You too Honey - UX Getting it Wrong
A Form is naturally made of Sections




                                  Was it Good for You too Honey - UX Getting it Wrong
Best thing you can do is Segment it

        Was it Good for You too Honey - UX Getting it Wrong
Was it Good for You too Honey - UX Getting it Wrong
How Many Segments on the Amazon Shopping Cart?




                          Was it Good for You too Honey - UX Getting it Wrong
DOESNʼT
MATTER
    Was it Good for You too Honey - UX Getting it Wrong
Was it Good for You too Honey - UX Getting it Wrong
Killing for Candy




Was it Good for You too Honey - UX Getting it Wrong
Use Candy or Not




Was it Good for You too Honey - UX Getting it Wrong
Use Candy or Not




Was it Good for You too Honey - UX Getting it Wrong
We all love to be Rewarded




 Was it Good for You too Honey - UX Getting it Wrong
We all love to be Rewarded




 Was it Good for You too Honey - UX Getting it Wrong
We all love to be Rewarded




 Was it Good for You too Honey - UX Getting it Wrong
Talk Nicely and Make Sense




 Was it Good for You too Honey - UX Getting it Wrong
Back to the Future




Was it Good for You too Honey - UX Getting it Wrong
...Or Maybe Not




Was it Good for You too Honey - UX Getting it Wrong
Hide and Seek




Was it Good for You too Honey - UX Getting it Wrong
Hide and Seek




Was it Good for You too Honey - UX Getting it Wrong
Hide and Seek




Was it Good for You too Honey - UX Getting it Wrong
Hide and Seek




Was it Good for You too Honey - UX Getting it Wrong
Hide and Seek




Was it Good for You too Honey - UX Getting it Wrong
Yes It’s Confusing




Was it Good for You too Honey - UX Getting it Wrong
AIDA




Was it Good for You too Honey - UX Getting it Wrong
Attention




Was it Good for You too Honey - UX Getting it Wrong
Interest




Was it Good for You too Honey - UX Getting it Wrong
Desire




Was it Good for You too Honey - UX Getting it Wrong
Action




Was it Good for You too Honey - UX Getting it Wrong
Gutenberg Rule




Was it Good for You too Honey - UX Getting it Wrong
Your Application Needs To Be a Good
             Experience




                    Was it Good for You too Honey - UX Getting it Wrong
...or else you are just a Roadblock.




        Was it Good for You too Honey - UX Getting it Wrong
Streamline




             Was it Good for You too Honey - UX Getting it Wrong
Streamline



             Segment



                   Was it Good for You too Honey - UX Getting it Wrong
Streamline



             Segment

                                              Simplify

                   Was it Good for You too Honey - UX Getting it Wrong
Was it Good for You too Honey - UX Getting it Wrong
Thank You
      Gary Barber
      radharc.com.au
      manwithnoblog.com                                           Creative Commons Attribution-
      web@radharc.com.au                                          Noncommercial 2.5 Australia License


                             Thanks to flickr.com and …
  •   Darwin Bell            •   cassandrajowett                  •   striatic
  •   DRB62                  •   _driftwood                       •   chandrika221
  •   juanjoseixas           •   goto10                           •   Michael Simmons
  •   Chi King               •   Steven Fernandez                 •   Manchester Library
  •   Amadeus Serey Yàñez    •   MarkyBon                         •   scazon
  •   daisee                 •   PetitPlat by sk_                 •   Mr. Peebles
  •   Kaptain Kobold         •   margolove                        •   Photocology
  •   Andrea Mercado         •   INoxKrow
  •   0olong                 •   thomwatson


                                                    Was it Good for You too Honey - UX Getting it Wrong
© copyright istockphoto

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Was it Good for You Too Honey - UX Getting it Wrong

  • 1. Was it Good for You Too Honey - UX Getting it Wrong Gary Barber
  • 2. About Me • I Make Web Sites Usable. • Perform Information Architecture magic. • Do that Usability and Accessibility stuff. • Go out and improve site’s UX. Was it Good for You too Honey - UX Getting it Wrong
  • 3. Things always fail, despite best intentions
  • 4. Simon and Maria - an average couple Was it Good for You too Honey - UX Getting it Wrong
  • 5. They experience the world around them Was it Good for You too Honey - UX Getting it Wrong
  • 6. They experience the world around them Was it Good for You too Honey - UX Getting it Wrong
  • 7. They experience the world around them Was it Good for You too Honey - UX Getting it Wrong
  • 8. So why should the Web be any different Was it Good for You too Honey - UX Getting it Wrong
  • 9. So why should the Web be any different Was it Good for You too Honey - UX Getting it Wrong
  • 10. Back to Simon and Maria Was it Good for You too Honey - UX Getting it Wrong
  • 11. They use Multi-Functional Tools Was it Good for You too Honey - UX Getting it Wrong
  • 12. Still they use Uni Functional Tools. Was it Good for You too Honey - UX Getting it Wrong
  • 13. Slices well … Was it Good for You too Honey - UX Getting it Wrong
  • 14. Good for Bears Too! Was it Good for You too Honey - UX Getting it Wrong
  • 15. Leatherman vs a Bear… Was it Good for You too Honey - UX Getting it Wrong
  • 16. Not Much Good on Locks…. Was it Good for You too Honey - UX Getting it Wrong
  • 17. Good on Locks… Was it Good for You too Honey - UX Getting it Wrong
  • 18. Good on Locks… And for “Shopping” Was it Good for You too Honey - UX Getting it Wrong
  • 19. A Single Function Tool does the job well Was it Good for You too Honey - UX Getting it Wrong
  • 20. So why should the Web be any different Was it Good for You too Honey - UX Getting it Wrong
  • 21. KIS Was it Good for You too Honey - UX Getting it Wrong
  • 22. No More Coffee Making Word Processors Was it Good for You too Honey - UX Getting it Wrong
  • 23. What is the Core Functionality Was it Good for You too Honey - UX Getting it Wrong
  • 24. What is the Focus of the Application or Site Was it Good for You too Honey - UX Getting it Wrong
  • 25. No Love for Forms Was it Good for You too Honey - UX Getting it Wrong
  • 26. We all HATE Forms in the real world Was it Good for You too Honey - UX Getting it Wrong
  • 27. … and on the Web Was it Good for You too Honey - UX Getting it Wrong
  • 28. Why? Was it Good for You too Honey - UX Getting it Wrong
  • 29. A Form is naturally made of Sections Was it Good for You too Honey - UX Getting it Wrong
  • 30. Best thing you can do is Segment it Was it Good for You too Honey - UX Getting it Wrong
  • 31. Was it Good for You too Honey - UX Getting it Wrong
  • 32. How Many Segments on the Amazon Shopping Cart? Was it Good for You too Honey - UX Getting it Wrong
  • 33. DOESNʼT MATTER Was it Good for You too Honey - UX Getting it Wrong
  • 34. Was it Good for You too Honey - UX Getting it Wrong
  • 35. Killing for Candy Was it Good for You too Honey - UX Getting it Wrong
  • 36. Use Candy or Not Was it Good for You too Honey - UX Getting it Wrong
  • 37. Use Candy or Not Was it Good for You too Honey - UX Getting it Wrong
  • 38. We all love to be Rewarded Was it Good for You too Honey - UX Getting it Wrong
  • 39. We all love to be Rewarded Was it Good for You too Honey - UX Getting it Wrong
  • 40. We all love to be Rewarded Was it Good for You too Honey - UX Getting it Wrong
  • 41. Talk Nicely and Make Sense Was it Good for You too Honey - UX Getting it Wrong
  • 42. Back to the Future Was it Good for You too Honey - UX Getting it Wrong
  • 43. ...Or Maybe Not Was it Good for You too Honey - UX Getting it Wrong
  • 44. Hide and Seek Was it Good for You too Honey - UX Getting it Wrong
  • 45. Hide and Seek Was it Good for You too Honey - UX Getting it Wrong
  • 46. Hide and Seek Was it Good for You too Honey - UX Getting it Wrong
  • 47. Hide and Seek Was it Good for You too Honey - UX Getting it Wrong
  • 48. Hide and Seek Was it Good for You too Honey - UX Getting it Wrong
  • 49. Yes It’s Confusing Was it Good for You too Honey - UX Getting it Wrong
  • 50. AIDA Was it Good for You too Honey - UX Getting it Wrong
  • 51. Attention Was it Good for You too Honey - UX Getting it Wrong
  • 52. Interest Was it Good for You too Honey - UX Getting it Wrong
  • 53. Desire Was it Good for You too Honey - UX Getting it Wrong
  • 54. Action Was it Good for You too Honey - UX Getting it Wrong
  • 55. Gutenberg Rule Was it Good for You too Honey - UX Getting it Wrong
  • 56. Your Application Needs To Be a Good Experience Was it Good for You too Honey - UX Getting it Wrong
  • 57. ...or else you are just a Roadblock. Was it Good for You too Honey - UX Getting it Wrong
  • 58. Streamline Was it Good for You too Honey - UX Getting it Wrong
  • 59. Streamline Segment Was it Good for You too Honey - UX Getting it Wrong
  • 60. Streamline Segment Simplify Was it Good for You too Honey - UX Getting it Wrong
  • 61. Was it Good for You too Honey - UX Getting it Wrong
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