Mariette Du Toit-Helmbold, Cape Town Tourism CEO presented Cape Town's digital journey at the 2012 Getaway Travel Blog Conference on 4 August 2012.

1. Travel in the Digital Age
@mariettedth

2. Our world has changed fundamentally
forever

3. Travel remains a priority, a desperately
needed respite

4. A new breed of traveller has arrived

5. The story has become the unique selling
point, not a place

6. Travel in the Digital Age

9. Cape Town Tourism’s Digital Journey

10. eMarketing Strategy focused on using
citizens and fans of Cape Town

11. New consumer-driven website

12. I ♥ Cape Town - 250 000 fans

13. One of the world’s Top25 tourist boards
online

15. Integrated marketing campaign with
National Geographic

17. Cape Town’s
iAmbassadors
#LoveCapeTown

19. Our digital journey has just started