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Market Update For Enterprise
1. What’s Next for Wi-Fi in the Enterprise:
Voice, 802.11n and Beyond
Frank D. Hanzlik
Managing Director
Wi-Fi CERTIFIED ™ m ake s it Wi-Fi.
2. Wireless is the way to go!
Wireless
broadband is the
way to go!!
Wi-Fi can play
a major role in
addressing the
opportunity…now
2
3. Wi-Fi: An essential technology –
at work and at play
• People love Wi-Fi:
– 80% say its more essential than even their home phone or
their iPod
– 81% would rather see their
favorite team lose the big
game than give up Wi-Fi
for a week
– More essential than coffee:
9 out of 10 Americans would
rather do without their daily
Starbucks than their Wi-Fi
All statistics from Wi-Fi Alliance/Kelton
Research, July and October 2006
3
4. Agenda
• Wi-Fi Alliance introduction and industry overview
• Voice and convergence programs
• 802.11n and the Enterprise
• Security update
• Certification trends
• Roadmap
4
5. Wi-Fi Alliance: Industry Growth
through Worldwide Product
Certification
Interoperability
everywhere
At work…
at home …
One worldwide
standard
… and at play!
on the go …
5
6. Wi-Fi Alliance Overview
• Non-profit international association of more than 300 member
companies and growing (www.wi-fi.org); 11 independent authorized
test labs in 7 countries
• Industry/thought leader and worldwide certification body for WLAN
technology
• Driving collaboration within the ecosystem: manufacturers, standard
bodies, regulators, service providers, and carriers
• Wi-Fi CERTIFIED brings interoperability and better user experience to
WLAN technology; more than 3,300 products certified to date
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7. Wi-Fi Alliance Members Worldwide
Broad member representation across the
ecosystem
Full list of member companies at http://www.wi-fi.org
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8. Wi-Fi CERTIFIED™:
Role in the Value Chain
Device
Manufacturers: Resellers: Enterprise Users:
• Key requirement for •Fewer returns and • Confidence in interoperability
• Scalable, flexible multi-vendor deployments
selling to worldwide support calls
• WPA2 Security with 5 EAP types
• Higher user
markets
• External quality • Standards-based QoS and power
satisfaction
assurance step savings with WMM™
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9. Wi-Fi Industry tracking to ship more
than half a billion units in 2010
In-Stat: Worldwide Client Chipset Shipments
• The Wi-Fi Industry shipped
700
200M chipsets in 2006 (In-
Stat) 600
• 500M+ cumulative
shipments to date (ABI 500
Research)
400
• Handsets and consumer
electronics key growth 300
drivers
200
• 802.11n on the horizon
100
0
2005 2006 2007 2008 2009 2010
Embedded in Mobile PCs Convergence
Portable CE Devices Digital Home
Pure VoWi-Fi Handsets External Clients
Home/SOHO Wireless Routers, Gatew ays, APs Enterprise APs
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10. Cool new products keep Wi-Fi
in the spotlight
Nikon Coolpix Nintendo Wii
Microsoft Zune
Sony mylo
Apple TV Sony PS3
10
11. A wide array of exciting new converged
devices are becoming available
11
12. Wi-Fi certification a key enabler as
worldwide Wi-Fi handset market takes off
• Wi-Fi handset certifications are Dual Mode Single Mode
nearing the 100 mark and on track
60
8
to grow for 2007 50
40
• More than 325M converged and
30
15M single-mode Wi-Fi handsets 52
1
expected to ship in 2011*
20
1 17
10
• Convergence deployments 7 6
0
underway in 7 countries worldwide 2004 2005 2006 2007
“We expect that dual mode cellular Wi-Fi
phones are going to become widely
available. Much the same as today
most cell phones come with a camera,
in the future we believe most cell
phones will be Wi-Fi enabled.”
- Keith Nissen, In-Stat
Principal Analyst, Business and Residential Networks
*ABI Research
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13. A vision for convergence: the “Internet
Everywhere” experience on mobile
devices
Leveraging licensed & unlicensed spectrum
together to deliver the best customer experience
Mobile
HD
Video
Mobile
Gaming
Unlicensed spectrum
Mobile
Music
Streaming
Taking SD video
and
E-Mail Sharing
and Photos
Web Wi-Fi: 54 Mbps - 300+ Mbps (802.11n)
Surfing
spectrum
Licensed
Voice
3G – 3.5G: <1 Mbps – 70 Mbps (EV-DO Rev 2)
13
14. The pieces are coming together to
make Wi-Fi ubiquitous in handsets
Carrier
deployments
Worldwide
Compelling
spectrum
devices
availability
Growing hotspot
Handoff and
and municipal
roaming
Wi-Fi footprint
User enthusiasm
14
15. Hotspots, municipal deployments, and
“Commuter-Fi” increasing Wi-Fi ROI outside
of the enterprise
• 350 municipal deployments underway in
29 countries worldwide (Tropos Networks)
• 140,000+ Hot Spots worldwide (JiWire)
• Commuter-Fi trials in Melbourne,
SF Bay Area, Spain, and Santa Fe
• 82% of US hotels offer Wi-Fi
(American Hotel & Lodging Assn.)
Wi-Fi’s ubiquity means greater
ROI and productivity; VPN,
managed networks, and up-to-
date hardware enables robust
enterprise level security
Melbourne
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16. 2007 Outlook: Wi-Fi in the Enterprise
Opportunities and Challenges
• Not just for laptops anymore: Increasing
adoption of Wi-Fi-enabled handhelds,
phones, etc.
– Improves mobility and productivity
– Makes deployment more complex
• Voice as “killer app”:
– Cost savings very compelling
– Mobile convergence will further enable the market
• Intelligent switches and robust site survey/network management
solutions becoming more widespread
– Readying the enterprise for next-generation Wi-Fi
applications
• Balancing upsides of single-vendor deployments vs. getting
locked in to a proprietary solution without broad interoperability
• On the horizon: 802.11n, mesh, and video
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17. Voice over Wi-Fi, Convergence, and 802.11n
What’s Ahead for 2007 and Beyond
Wi-Fi CERTIFIED ™ m ake s it Wi-Fi.
18. Beyond the hospital and factory floor:
Voice over Wi-Fi becoming mainstream in ‘07
• Increasing need for /
VoWi-Fi Handset ASP, US Dollars
expectation of worker mobility (Frost & Sullivan, 2005)
and accessibility $600
• Talk times going up due to $500
improvements in chipset
power consumption $400
• WPA2 security and WMM $300
Quality of Service available $200
• Prices coming down with $100
increased competition, entry $0
by Asian manufacturers, and 2003 2004 2005 2006 2007 2008 2009 2010
pressure from converged
phones
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19. Deploying Voice over Wi-Fi:
Key technical considerations to maximize ROI
Issue Recommendations/Considerations
Coverage and Pervasive coverage – lobbies, stairwells, balconies, etc.
range
Denser AP configuration (~30002 feet)
Site survey to look for “noise” and plan capacity
Quality of Require WMM™ certification for packet prioritization
Service
Limit concurrent users to <7 per AP
Partition voice traffic to 802.11a 5 GHz band only
Security Require WPA2™ security with EAP support
Partition voice users to separate virtual LAN
Power Mgt. Require WMM™ Power Save certification for all clients and APs
Interoperability Even with single-vendor AP configuration, multitude of clients, so require
interoperability verification
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20. Wi-Fi CERTIFIED and Voice
applications
• In place now …
– Certification of handsets for core interoperability and security
– WMM QoS and WMM Power Save to prioritize traffic and conserve
power
• Voice over Wi-Fi Enterprise Program: early 2008
– Performance testing of voice-related characteristics
in client devices and access points
• Prioritization, mobility/roaming, call capacity,
voice quality, etc.
– Protocol adherence testing to ensure
interoperability
• Power saving, security, resource
measurement, etc.
– Includes radio resource management and
fast roaming
20
21. Testing converged Wi-Fi / Mobile phones:
RF Performance and interoperability
• ~85+ converged phones have been Wi-Fi CERTIFIED for core
802.11 a/b/g interoperability and WPA™ security
– Further revisions to this program
ahead in 2007
• WFA and CTIA jointly released a test
plan in 2006 for RF performance mapping
– Comprehensive set of
measurements to carriers
evaluating converged handsets
• Other challenges currently under exploration:
– Handoff between Wi-Fi and non-Wi-Fi
networks
– Power consumption mapping
– Bluetooth coexistence
21
22. 802.11n: Next-generation Wi-Fi
• 802.11n will bring up to 6x throughput and improved range for Wi-Fi networks,
along with next-generation Quality of Service features
• WFA plans to introduce a certification program for pre-standard IEEE 802.11n
products in the first half of 2007 to help ensure interoperability for a baseline
set of features in the short term
• The Wi-Fi Alliance plans to certify products based on the final IEEE
802.11n standard when it is ratified, supporting what we expect to be a
larger set of features and a fully reviewed and interoperable standards-based
solution
22
23. 802.11n: Coming soon to an
enterprise near you
• 802.11n benefits the Enterprise with higher data rates and the
ability to support more concurrent users
• Next-generation Quality of Service for Voice and video
applications
• Better whole-building coverage
• Combined with mesh network
architectures, these will be the
most cost-effective, self-healing
Wi-Fi networks available
• Backward compatibility with
802.11a/b/g gear
• Wi-Fi CERTIFIED products
compliant with full 802.11n standard
expected mid-2008
23
25. Wi-Fi Security Update
• WPA2 has been mandatory since March ’06
– Government-grade security
• Security Marketing TG recently re-formed to:
– Develop IEEE 802.11 TGw (Protected
Management Frame) MRD and launch plan
• IEEE 802.11w Amendment provides
protection for action and other types of
management frames
– Review market requirements for EAP test bed
methods, propose updates if needed
Always specify Wi-Fi CERTIFIED in your RFPs to ensure you
get the best-available government-grade security in your Wi-
Fi deployments
25
26. Introducing Wi-Fi Protected Setup™:
A new solution easing security setup in
home networks
• Wi-Fi Protected Setup is an industry-wide optional certification
program provided by the Wi-Fi Alliance
• Wi-Fi Protected Setup helps ease the process of setting up and
protecting a home or small office Wi-Fi network.
– By pushing a button or typing a short PIN, consumers can
connect computer equipment and
home entertainment gear
to a Wi-Fi network and enable
security protections more
simply than ever.
Wi-Fi Protected Setup
means more remote
workers will have their
home networks secured
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27. How Wi-Fi Protected Setup works
• When a consumer brings home a new
Wi-Fi CERTIFIED Wi-Fi Protected Setup
device and turns it on, the network
detects its presence automatically
• The user is prompted to either enter a
PIN or push the button
• The network name and encryption
information are securely transferred to
the device
• A variety of devices can support Wi-Fi
Protected Setup, from PCs and routers
to cameras and phones
• New client devices can easily join an
existing Wi-Fi Protected Setup network
27
29. Summary
• Wi-Fi is everywhere, in the enterprise, on the road and
at home
– Ubiquity drives greater productivity gains and ROI
• 802.11n will make it easier to deploy data and voice
more cost effectively, across multiple freq bands
• Mesh and video are important developments to watch
• Wi-Fi Protected Setup means more home networks will
be secured
• Wi-Fi CERTIFIED brings interoperability and standards-
based security and Quality of Service – insist on it in
your RFPs
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31. Thank you!
• Visit www.wi-fi.org for white papers, listing of Wi-Fi
CERTIFIED products, and more information
• New Adopter Membership is suitable for ecosystem
players who want insight to the industry
• Wi-Fi Alliance contact:
– joinnow@wi-fi.org
– +1 512-305-0790
Wi-Fi CERTIFIED makes it Wi-Fi!
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