15, 20 and 57. What could these numbers possibly mean? It is shocking but session replays and heatmaps show that: - 55% of people spend less than 15 seconds on your website; - they read only 20% of your article; - 57% of people look only above the page fold. This means you have to provide value from the very first moment your visitors arrive on your website. In other words, you can gamify your website. Here are 5 brilliant examples of gamification that you can implement in your practice.

1. 5 EXAMPLES OF WEBSITE
GAMIFICATION:
How to retain visitors on the website

2. 55% of visitors spend less than
15 seconds on the website
It means that your website should grab their attention
from the very first moment.
But how to catch visitor’s eyes?

3. Gamify your website!

4. Gamification is when you apply techniques and
concepts from games to your marketing strategy.
It is an effective approach to:
- optimize UX
- improve conversion rate
- increase average session duration
Gamification

5. Long story short, here are
5 brilliant examples
of gamification that you can implement in your practice.

6. 1. Questions in the Sky by Air France
Air France launched questionsinthesky.airfrance.com
where children can navigate the airplane and get
answers to almost 100 questions by the airline’s staff.
How it can be applied: Instead of having a typical FAQ
or registration page, try to make the user experience
more appealing by letting users explore.
CLICK TO SEE

7. 2. Renault Twingo Experience
The Groupe Renault created a virtual test drive with 2
mini-games. After accomplishing a detour with
obstacles users can get to know the unique features of
the car.
How it can be applied: Do not just list product
descriptions, apply gamification and visualization to
show the product. For example, to demonstrate the
capacity of a trunk, people can play a game where they
should pack bags into the trunk.
CLICK TO SEE

8. 3. Zurb.com
This product design company hid 42 cows inside their
website. They can be found in the most unexpected
places, like service pages or blog articles.
How it can be applied: You can hide certain things on
your website and make users to carefully go through all
the pages to find them.
CLICK TO SEE

9. 4. Build your house with MSM-House.ru
The Russian construction company lets people choose
one of the house projects on its website and modify it
by choosing the type of foundation, socle, facade, and
roof.
How it can be applied: Make product choosing process
and ordering more impressive to users. For example,
hair salons can come with different haircut or hair
colour filters that users can try before booking an
appointment.
CLICK TO SEE

10. 5. Producing apple cider with the New Product
Group
Ukrainian beverage and snack company, the New
Product Group, chose the action-stimulating way of
showing how they produce APPS apple cider.
How it can be applied: Instead of putting videos and
photos of the production process, present it in the form
of a game. Let’s say that you produce organic soap,
then why not to let users make their own step by step
by themselves?
CLICK TO SEE

11. How Navigation May
Make or Break
Your UX and Conversion
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