How (and Why) You Should Automate Email for your Business

•

1 j'aime•892 vues

Are you leveraging your pre-written email sequences to grow your business on autopilot? The right email sequence can nurture your leads, convert reluctant or non-buyers, and educate your new customers. Follow these 8 steps to write your next email sequence with ease.

Marketing

How (and Why) You Should
Automate Email for your
Business
How (and Why) You Should
Automate Email for your
Business
A Practical Guide for Writing Email Sequences

“For every $1 spent on Email Marketing,
the average Return on Investment (ROI) is $44.25.”
(ExactTarget)

“Email Marketing yields an average 4,300% ROI for Businesses
in the United States.” (Direct Marketing Assoc.)
EMAIL HAS 2.6+ BILLION USERS
Compare with…
FACEBOOK 1.7B & TWITTER 313M

77% consumers PREFER email
over social media for permission-based promo messages.

Email is the first place
most of us go in the morning…

The question is, how can you automate it, and make more $$$?
Email Marketing
is just marketing, and hopefully
you’re already doing that.

The Answer…Email Sequencing
An email sequence (or an autoresponders)
is a series of emails sent to your subscribers
at predetermined times.

What is the goal of your sequence???What is the goal of your sequence???

•More sales?
•Indoctrination/Onboarding?
•Engage/Re-engage your list?
•Segmentation?

Outline/Storyboard Your Sequence
Outline/Storyboard Your Sequence

1. Welcome
2. Content
3. Content
4. Pitch
5. Follow-Up
There is no “ONE” way to sequence your emails, and
it’s dependent on your business’ unique goals.
But here’s an idea...

Scarcity
• 85% off sale ends at Midnight
• Closing Down Soon!
• Last Chance to be a VIP
• You’re about to miss out…
• You’re going to miss this?!?
• Final Notice (just hours left)

Curiosity
• Less ________ = More Sales
• Why he paid Google
$524,838.71…
• Kinda weird but VERY profitable
• 7 business doubling "hacks"?
• 1,322,956 free clicks from…
• 137% more sales with boomerang
trick...

Benefit
• [Facebook Ads] Get more clicks…
• Create opt-in pages that convert
like crazy
• Generate traffic on demand
• How To Write Bullets That Sell
• Start building your list for just $1
Steal These Email Templates…

Proof/Results
• [Case Study] $188,674 from a dead list
• Mom of two “makes” $10K in 4 days
• This guy makes 6 figures per month?
• AZ shoe store owners 20X’s business by
sending what?
• $23,247 leads in less than 30 days

How to get more opens?How to get more opens?

Use odd & specific numbers
(rounding up or down, people think you’re lying…)
1

Call them by name! Personalize the subject line can
increase open rates by 23%
2

Be provocative, controversial or relevant.3

Timing is everything! Avoid the “Inbox purge” by delivering your emails
between 8:30-10:00 am, 2:30-3:30 pm, or 8:00 to midnight.

Add symbols to stand out!
(Adding the right symbol to the subject line can increase opens by 10-15%)

Use your second subject line (You’ve got another 6-10 words)1

Positive in the AM / Negative in the PM (people want to start the day off positively)
3

Six-10 words or 25 characters for your subject line4
Short!

Everyone loves Cookies & Champagne (give freebies)
2

Think about email marketing like you'd think about having coffee with a friend.
It's meant to be a more friendly approach to marketing.
Be human and relatable!

Celebrate!Celebrate!
then Wash, Rinse, Repeat!

Get your own free
Checklist!
Get your own free
Checklist!
AvocadoToastMarketing.com/checklist/

Contenu connexe

Dernier

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

Lead generation is the process of attracting and converting potential customers into leads – individuals or organizations who have shown interest in your product or service. This involves tactics like targeted advertising, content marketing, and networking to capture the attention of potential leads and encourage them to provide their contact information or engage with your business. The ultimate goal is to nurture these leads through the sales funnel, turning them into paying customers. Effective lead generation strategies focus on understanding the needs and preferences of your target audience, offering valuable content or solutions, and building relationships to establish trust and credibility

Gain potential customers through Lead Generation

vidhyalakshmiveerapp

2024 Social Trends Report V4 from Later.com

nmislamchannal

SALES-PITCH-an-introduction-to-sales.pptx

23397013

The Art of sales from fictional characters.

Bharathi sakthi

How consumers use technology and the impacts on their lives

Mathuraa

Elevating Your Digital Presence by Evitha.pdf

evithatojoparel

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Search Engine Journal

The Impact Of Social Media Advertising.pdf

ishikajaiswal116

Alpha Media March 2024 Buyers Guide.pptx

Dave McCallum

personal branding kit for music business

brjohnson6

Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement. However, you could miss many opportunities to turn profits without exploring the best email marketing practices. Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA. https://cybernaira.com/email-marketing-best-practices/

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

Shamsudeen Adeshokan

Welcome to Ardency Elite, where sophistication meets practicality. Our catalog showcases a meticulously curated selection of lifestyle essentials designed to enhance every aspect of your journey. From premium travel accessories to stylish apparel and delightful toys for toddlers, Ardency Elite offers unparalleled comfort, style, and functionality. Dive into our catalog and elevate your lifestyle with Ardency Elite today.

Discover Ardency Elite: Elevate Your Lifestyle

My Heart Throw Pillow

Crypto Quantum Leap - Digital - membership area

jaynee G

Affiliate Marketing is a dynamic and lucrative method of earning income online, where individuals or businesses promote products or services and receive a commission for each sale, lead, or action generated through their referral. At its core, affiliate marketing operates on the principle of revenue sharing, where merchants reward affiliates for driving traffic or sales to their business. Understanding the Basics Affiliate Marketing is rooted in the concept of performance-based marketing. Instead of paying for traditional advertising methods upfront, merchants pay affiliates only when a specific action is completed, such as a sale, lead, or click. This performance-based model aligns the interests of both parties, as affiliates are incentivized to generate results for the merchants they promote. How Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and socialHow Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and social media accounts to large scale Marketing Institution

Mastering Affiliate Marketing: A Comprehensive Guide to Success

Abdulsamad Lukman

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service

meghakumariji156

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

The seven principles of persuasion by Dr. Robert Cialdini

Surya Prasath

Cartona.pptx. Marketing how to present your project very well , discussed a...

BeshoyFawaz1

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Transports Advertising

Dernier (20)

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Gain potential customers through Lead Generation

2024 Social Trends Report V4 from Later.com

SALES-PITCH-an-introduction-to-sales.pptx

The Art of sales from fictional characters.

How consumers use technology and the impacts on their lives

Elevating Your Digital Presence by Evitha.pdf

[Expert Panel] New Google Shopping Ads Strategies Uncovered

The Impact Of Social Media Advertising.pdf

Alpha Media March 2024 Buyers Guide.pptx

personal branding kit for music business

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

Discover Ardency Elite: Elevate Your Lifestyle

Crypto Quantum Leap - Digital - membership area

Mastering Affiliate Marketing: A Comprehensive Guide to Success

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service

Social Media Marketing Portfolio - Maharsh Benday

The seven principles of persuasion by Dr. Robert Cialdini

Cartona.pptx. Marketing how to present your project very well , discussed a...

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

En vedette

How to Prepare For a Successful Job Search for 2024

Albert Qian

A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

Clark Boyd

Getting into the tech field. what next

Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Lily Ray

How to have difficult conversations

Rajiv Jayarajah, MAppComm, ACC

Introduction to Data Science

Christy Abraham Joy

Time Management & Productivity - Best Practices

Vit Horky

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

MindGenius

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

RachelPearson36

During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Applitools

12 Ways to Increase Your Influence at Work

GetSmarter

ChatGPT webinar slides

Alireza Esmikhani

More than Just Lines on a Map: Best Practices for U.S Bike Routes

Project for Public Spaces & National Center for Biking and Walking

Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.

Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...

DevGAMM Conference

Barbie - Brand Strategy Presentation

Erica Santiago

According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place. In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board. • Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations • Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee • Understand how managers can build trust and make it comfortable for employees to provide upward feedback • Unite your organisation with a unified approach to 1:1 meetings Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose. About the Speakers Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS) Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner. Teala Wilson - Senior Consultant, Strategic Services, Saba Software Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design. Want to learn more? Join us for an upcoming Product Tour! http://bit.ly/2yitfqu

Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well

Saba Software

This video by Simplilearn will explain to you Introduction to C Programming Language. Introduction to C Programming Language Tutorial For Beginners will explain to you the C language's history, C's importance, its features, real-world applications, and some of its advantages and disadvantages. 00:00 Introduction to C 1:42-History of C language Dennis Ritchie, a computer scientist, could identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid. Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry. 2:48-Importance and unraveling the powerful capabilities of C, The widespread use of C started to take over the IT industry. Unraveling the potential of C, the designers began to discover new possibilities that led them to focus on the big picture. 3:56-C's cutting-edge features The designers at Bell Laboratories ensured that their programming language solved the issues with B and BCPL and the ones they had foreseen. 6:35-The popular real-world applications of C -UNIX operating system -google file system -Mozilla -Graphical user interface 8:30-The advantages and disadvantages of C 10:34-The popular IT companies and their domains that employ C · MasterCard · IBM · Flipkart · Dell · Twitter · GitHub and twitch 11:09-First c program. 🔥 Explore our FREE courses with completion certificates: https://www.simplilearn.com/skillup-f... ✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH ⏩ Check out the C++ Programming training videos: https://www.youtube.com/playlist?list... #IntroductiontoCProgrammingLanguage #CLanguage #CProgramming #CProgram #CProgrammingLanguage #LearnCProgramming #HowToCodeInCForBeginners #CTutorialForBeginners #LearnCProgramming #Simplilearn Dennis Ritchie, a computer scientist, was able to identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid. Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry. ✅What is C++ Programming? C++ is an enhanced and extended version of C programming language, developed by Bjarne Stroustrup in 1979 as part of his Ph.D. project. Bjarne developed what he called ‘C with Classes’ (later renamed C++) because he felt limited by the existing programming languages that were not ideal for large scale projects. He used C to build what he wanted because C was already a general-purpose language that was efficient and fast in its operations. ✅C++ Career Prospects: With just C++ programming expertise, you will have excellent job opportunities, salaries, and career prospects. However, for a career based on programming languages such as Java and Python (which are in more demand than C++) or for careers based on front-end, back-end, and full-stack

Introduction to C Programming Language

Simplilearn

En vedette (20)

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

12 Ways to Increase Your Influence at Work

ChatGPT webinar slides

More than Just Lines on a Map: Best Practices for U.S Bike Routes

Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...

Barbie - Brand Strategy Presentation

Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well

Introduction to C Programming Language

How (and Why) You Should Automate Email for your Business

1. How (and Why) You Should Automate Email for your Business How (and Why) You Should Automate Email for your Business A Practical Guide for Writing Email Sequences

2. Some Facts about Email Marketing… Some Facts about Email Marketing…

3. “For every $1 spent on Email Marketing, the average Return on Investment (ROI) is $44.25.” (ExactTarget)

4. “Email Marketing yields an average 4,300% ROI for Businesses in the United States.” (Direct Marketing Assoc.) EMAIL HAS 2.6+ BILLION USERS Compare with… FACEBOOK 1.7B & TWITTER 313M

5. 77% consumers PREFER email over social media for permission-based promo messages.

6. Email is the first place most of us go in the morning…

7. The question is, how can you automate it, and make more $$$? Email Marketing is just marketing, and hopefully you’re already doing that.

8. The Answer…Email Sequencing An email sequence (or an autoresponders) is a series of emails sent to your subscribers at predetermined times.

10. What is the goal of your sequence???What is the goal of your sequence???

11. •More sales? •Indoctrination/Onboarding? •Engage/Re-engage your list? •Segmentation?

12. Outline/Storyboard Your Sequence Outline/Storyboard Your Sequence

13. 1. Welcome 2. Content 3. Content 4. Pitch 5. Follow-Up There is no “ONE” way to sequence your emails, and it’s dependent on your business’ unique goals. But here’s an idea...

14.

15. A secret formula… A Secret Formula…

16. 1. Identify the problem

17. 2. Agitate that problem

18. 3. Trot out the solution

19. Tantalize & Tease:

20. 4 types of Subject Lines

21. Scarcity • 85% off sale ends at Midnight • Closing Down Soon! • Last Chance to be a VIP • You’re about to miss out… • You’re going to miss this?!? • Final Notice (just hours left)

22. Curiosity • Less ________ = More Sales • Why he paid Google $524,838.71… • Kinda weird but VERY profitable • 7 business doubling "hacks"? • 1,322,956 free clicks from… • 137% more sales with boomerang trick...

23. Benefit • [Facebook Ads] Get more clicks… • Create opt-in pages that convert like crazy • Generate traffic on demand • How To Write Bullets That Sell • Start building your list for just $1 Steal These Email Templates…

24. Proof/Results • [Case Study] $188,674 from a dead list • Mom of two “makes” $10K in 4 days • This guy makes 6 figures per month? • AZ shoe store owners 20X’s business by sending what? • $23,247 leads in less than 30 days

25. How to get more opens?How to get more opens?

26. Use odd & specific numbers (rounding up or down, people think you’re lying…) 1

27. Call them by name! Personalize the subject line can increase open rates by 23% 2

28. Be provocative, controversial or relevant.3

29. Timing is everything! Avoid the “Inbox purge” by delivering your emails between 8:30-10:00 am, 2:30-3:30 pm, or 8:00 to midnight.

30. Add symbols to stand out! (Adding the right symbol to the subject line can increase opens by 10-15%)

31. How to get more opens?

32. Use your second subject line (You’ve got another 6-10 words)1

33. Use your pic or logo. 2

34. Positive in the AM / Negative in the PM (people want to start the day off positively) 3

35. Six-10 words or 25 characters for your subject line4 Short!

36.

37. When writing your email content…

38. Be Personal & Relatable1

39. Everyone loves Cookies & Champagne (give freebies) 2

40. Switch Up the Length3

41. White Space (avoid big blocks of text)4

42.

43. Think about email marketing like you'd think about having coffee with a friend. It's meant to be a more friendly approach to marketing. Be human and relatable!

44.

45. Call To Action Tips!

46. Singular Offering1

47. Give a Free Trial2

48. Give A Money-Back Guarantee3

49.

50. Editing Tips!

51. Read it out loud1

52. Spacing (consider timing of emails)2

53. Segment3

54. ANALYZE & ADAPT

55. Don’t get analysis paralysis!