A presentation on social media in undergraduate admissions. I copresented with Ma'ayan Plaut from Oberlin College at the Consortium on Financing Higher Education 2014 Retreat.
8. Let’s
be
friends.
Social
Media
&
Higher
Educa2on
|
Holis2c
Communica2ons
9. The
Three
Things
For
Your
To-‐Do
List
Social
Media
&
Higher
Educa2on
|
SeOng
Up
for
Success
10. Conduct
a
student
focus
group.
Ask:
“How
do
you
communicate
with
your
friends?”
Social
Media
&
Higher
Educa2on
|
SeOng
Up
for
Success
11. Find
your
social
media
manager
on
campus
and
invite
them
to
coffee.
Ask:
“Tell
me
about
your
work
and
how
can
I
help
you?”
Social
Media
&
Higher
Educa2on
|
SeOng
Up
for
Success
12. Build
an
internal
team
of
advisors.
Ask:
“What
are
your
personal
communica?ons
strengths?”
Social
Media
&
Higher
Educa2on
|
SeOng
Up
for
Success
18. Uchicago
Admissions
Tumblr
hRp://uchicagoadmissions.tumblr.com
Social-‐charged
blog
combining
campus
life
and
student
inquiries
Social
Media
&
Higher
Educa2on
|
Case
Studies
19. Vanderbilt’s
“I’m
In”
hRp://admissions.vanderbilt.edu/imin/2018/
Micro-‐site
for
admiRed
students
and
customized
digital
swag
Social
Media
&
Higher
Educa2on
|
Case
Studies
20. Golden
Eagle
Deliver
hRp://youtu.be/KL5lU__sf-‐I
Hand-‐delivered
acceptance
leRers
Social
Media
&
Higher
Educa2on
|
Case
Studies
21. Duke’s
Homepage
Duke.edu
Integrated
social
media,
highligh2ng
campaigns,
crowd-‐sourced
Social
Media
&
Higher
Educa2on
|
Integrated
Homepages
22. Oberlin’s
Homepage
Oberlin.edu
Integra2on
of
social
content:
stories,
blogs,
video,
photos
Social
Media
&
Higher
Educa2on
|
Integrated
Homepages
23. Cara
Rousseau,
Duke
University
Cara.Rousseau@duke.edu
@CaraRousseau
Ma’ayan
Plaut,
Oberlin
College
maayan.plaut@oberlin.edu
@plautmaayan
Social
Media
&
Higher
Educa2on
|
Q&A
and
Contact
Info