2. Page 2 2013
Healthy living can be fun + easy
We want to improve the life of people by demonstrating to the world
that healthy living does not have to be hard and can be lots of fun!
4. Page 4 2013
New$technologies$ New$trends$
Enabler$ Driver$
Preven6on$
Wireless biosensors &
body area networks
Key findings
! Global prevention
market worth over "
US$ 2 trillion
! 81% of consumers
are extremely or very
interested in improving
their personal wellness
! Top 3 things
consumers are most
likely to do today to
improve their wellness:
1. Exercise
2. Eat better
3. Visit a spa
Social media & networks
Gamification
mHealth " connectivity,
ubiquity & bandwidth
Big data, computer power,
& cloud server farms
Virtual presence &
telemedicine 2.0
Quantified self & self-
tracking movement
Engaged consumers of
individualized health care
Digitizing human beings
Feedback loops and small
behavioral changes
Realization of anytime,
anyplace health
Fine-tune body & mind
Source: SRI International’s 2011 Report
A new set of technologies and trends will popularize health
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Large amounts of wellness + health data currently sits in silos
Innovative health data +
modern communication technologies
are making traditional wellness and health systems more
accessible, efficient and sustainable for everybody
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If you provide people with
the right data about their
actions and behavior in real
time, they start making
positive adjustments to
their lifestyles, setting more
realistic health goals, and
eventually improve overall
quality of life.
New sensor based data is illuminating the human black box
8. Page 8 2013
Consumers will lead the bottom-up health care revolution"
The new generation of consumers will get
into the driver seats starting to control their wellness,
health and longevity by using modern technologies to provide real-
time body data through wireless sensors, mobile phones and body
area networks
9. Page 9 2013
Source: IMS Research, 2012
If you are a smart phone owner
who exercises at least once a
week and are interested in sports
and fitness apps, chances are
you are also willing to buy some
kind of fitness sensor that
connects to an app on your
phone:
! 62.3% of the group were
prepared to buy such a sensor
! 82% of that active group
indicated that they would pay
up to USD 140 for the device.
The market is striving for user-friendly health gadgets
11. Page 11 2013
Carenet value proposition
+ Mobile health and lifestyle app for iPhone, iPad, Android +
Seamless synchronization of body sensors in the market +
Proprietary health score methodology + Gamification-based
challenges + Community of friends and family + Integration with
doctors + Virtual store offering a portfolio of tracking devices
and other lifestyle solutions + Highest privacy and security
standards + Possibility for platform customization for Sponsors
and Partners + English and Portuguese
12. Page 12 2013
We created Carenet because
we believe healthy living doesn't
have to be hard.
The goal is simple. You want to
have something within you that
says, 'Everything is okay’!
Getting the best data from
within you will provide individuals
with exponentially more information
about their bodies, in real time.
We want to make this feedback
relevant, fun and mobile.
People want to be in total sync with their body & mind
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24/7 # wherever you are # whatever you do! It’s your decision!
G
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Real Mobility means that data has to flow freely to be effective
+$Mobile app for iPhone,
iPad and Android
Wireless & mobile body
and activity sensors
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Carenet is pioneering the
longevity market with a
unique lifestyle platform that
will change the way people
monitor, understand and
share their personal health
& wellness data,
and ultimately allows them
to live a healthier and longer
life through small actions
and behavioral changes.
Carenet offers a smart choice as your personal health coach
16. Page 16 2013
Immediate Feedback is critical to promote smarter choices
The Carenet dashboard
functions like a feedback loop,
providing people with
information about their actions
in real time, then giving them a
chance to change those
actions, pushing them toward
better and healthier behaviors.
Carenet manages 4 wellness
areas: Move, Eat, Sleep, Body
& Mind.
17. Page 17 2013
The Carenet TrueAge® score
is a unique calculation of
people’s body’s health age,
powered by the latest medical
research & statistics.
Contrary to the chronological
age, the TrueAge® algorithm
is designed to allow the
correction of previous health
mistakes and abuse of your
body.
TrueAge® helps to understand how old your body really is!
18. Page 18 2013
Recognizing that people are
walking event recorders and
that we just need biosensors
to capture the data, and
algorithms to process it, sets
up the ability to track virtually
any metric.
Tracking data gets displayed in
intuitive graphs, for selective
time periods, in comparison
to base and target values.
Self-tracking is self-knowledge through numbers & graphs
19. Page 19 2013
Carenet promotes the idea of
forming a community of care,
engaging your friends & family,
independent of distance and
time zone.
Use the system to check
remotely on your kids, elderly
parents, on your whole family,
even if they live on the other
side of the world.
The Community shares, compares & motivates better results
