Social Media Job Search
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Presentation as part of the DWWTC "Dynamic Nights" community workshop program, Tempe, AZ, February 10, 2015.
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Social Media Job Search
- 1. SocialMedia Your Job Search Secret Weapon Carl B. Forkner, Ph.D. Director of Marketing & Special Projects Dynamic Worldwide Training Consultants
- 2. What is Social Media ?
- 3. What is Social Media ? FACEBOOK TWITTER GOOGLE+ PINTEREST LINKEDIN INSTAGRAM YOUTUBE
- 4. Who is on Social Media?
- 5. Who is on Social Media? 75% 82% 37% 73% 76%
- 6. Who is Mobile Social Media?
- 7. 2 332 M users 4 284 M users 3 300 M users 5 70 M users 1st 1.35 B users Number of ACTIVE Users on the most popular sites 2014 Data
- 8. 2014 Data 2 135 M (40%) users 1st 864 M (64%) users 4 66 M (22%) users 5 36 M (51%) users Number of DAILY Individual Users on the most popular sites 3 100 M (35%) users
- 9. Who is on Social Media?
- 10. Do I need an online presence? 90% of HIRING MANAGERS and job recruiters review online information about job applicants before making a hiring decision. Of those, over 70% said that they rejected candidates based on information that they found—or didn’t find—online.
- 11. What do “they” think? (Comment on the Barack Obama FB page) If you wanted to work for "us, the people", why do you continue to place fundraisers ahead of real issues. You couldn't even visit the border in Texas and see the travesty yourself. Instead you hide behind speeches that say one thing yet you do nothing. IMPEACH! Anonymous July 15 XXXX this so called legal system! Serve and Protect my XXXXX XXX!
- 12. What makes you a good prospect? Over 20% of HR Managers said they found something to convince them to hire an individual! Do YOU have a professional picture?
- 13. What makes you a bad prospect? Over half of HR Managers said they also found something to convince them NOT to hire an individual! “Selfie Nation”
- 14. There is only one question…
- 15. What is Social Media ? FACEBOOK TWITTER GOOGLE+ PINTEREST LINKEDIN INSTAGRAM YOUTUBE
- 16. Q1 CY2014 Statistics FACEBOOK 1.6 Billion users 72% are active 75% post engagement within 5 hours Current trend: Companies starting to recruit on Facebook! LINKEDIN 300+ Million users 200 Countries 30% of users are in U.S. Professional Networking TWITTER 1+ Billion users 44% do not tweet 35% have no followers Information hitsTwitter before it hits company websites…
- 18. Recruiters vs. Job Seekers OVER 50% of job seekers are missing out on job postings, opportunities, and company promotions!
- 19. FACEBOOK • How many of you are on Facebook? • How many of you knew before today that you can find jobs on Facebook? • Yes – YOU CAN!
- 20. Finding jobs on Facebook You can use the Facebook Search Window much like you use Google Search!
- 21. Finding jobs on Facebook Search for a particular company in Facebook. Look for a “careers” or “jobs” link
- 22. Getting to the position info This one is listed for Phoenix!
- 24. A sad Facebook fact • Many companies have a Facebook Company Page that sits online un- or under-utilized. • That means THEY are missing a potential employee market, and… • …YOU are missing potential job-seeking resources. • It is a sad lose-lose situation…
- 25. LinkedIn – Professional Networks • Six Critical Profile Components • Name, Headline, Industry, & Location • Professional Photograph • Summary • Current & Previous Work Experience • Education & Skills • Connections (50+) • Search for jobs • Network for jobs
- 26. Finding the Right Companies Select “Companies” from the “Interests” Menu Type in a Company Name or Industry
- 27. Finding the Right Companies Matching Company Profiles Matching Company Options Matching Company Groups Current Employees Past Employees Job Postings
- 28. Following Companies Company News Who You Know Click to Follow Company Profile Click to See Jobs
- 29. Job Postings at Target Companies Job Postings!
- 30. Job Postings at Target Companies Job Posting # Applicants so far Job Description Requirements
- 31. Begin a Targeted Network • Identify and send a connection request to people in companies you targeted for your career.
- 32. Begin a Targeted Network • Note the potential connections and what positions they hold in the company… 1. Select contacts based on your skill set 2. Connecting with HR & Recruiters may link you into the company better… Recruiter Specific Field of Focus
- 33. Introductions • Some people on LinkedIn do not allow people not already at least a 2nd level contact to request to connect directly. • Introductions allow your contacts to “introduce” you to another person. • This is also good if you want to contact with a senior HR or Hiring Manager—it is best to go through a contact you both already know, much like having a company employee hand your resume to the Hiring Manager or HR…
- 34. Introductions • Search for a contact’s name • When you open the person’s profile, scroll down until you see how you are connected in the righthand column. YOU are Here… Contacts who may IntroduceYou Target Contact
- 35. Twitter • Hashtags allow you to search through Social Media by Category! • Caution: Hashtags are only as good as the person assigning the hashtag… Spelling, miscategorization, etc… • BUT… Hashtags work to search on ALL popular Social Media! Hashtags! #
- 36. Using Twitter for a Job Search
- 37. Twitter job search varieties
- 38. Twitter job search varieties
- 39. So… What if you already know the type of job you are looking for? What if you could avoid sifting through all the other jobs to find your niche? Then you should try TweetChat!
- 40. Tweetchat.com • Allows you to follow specific #Hashtags as people post messages tagged with them. • You can also join in the conversation much like a chat room format focused on that #Hashtag.
- 41. Tweetchat.com • 15 seconds later, an alert popped up that 3 more posts had been made for #jobs…
- 42. Tweetchat.com You can block irrelevant posters (based on your job search criteria) You can highlight postings of interest so you.
- 45. Let’s look at one more: Google+ GOOGLE+ 1.6 Billion users 53% positive 45% are active users
- 46. Google+
- 47. Google • What happens if you search for “Employment” on Google?
- 48. Google • What happens if you search for “#employment” on Google? Social Media Focus in the Search…
- 49. What next?
- 50. Get Up, Get Out, Get Going! • The computer can only take you so far… • Get out and take a first-hand look at your target companies • You may be able to get a brief tour through a connection! • Networking opportunities abound in the Phoenix Metro area!
- 51. Networking Opportunities Google Search is Your Friend…
- 55. Networking Opportunities http://www.executivesnetwork.com/ (This group is for Director-level positions and above)
- 56. Training and Grant Resources • Four-year Institutions • Colleges & Universities • Two-year Institutions • Community Colleges & Technical Institutes • Independent Training Centers • Courses -or- • Programs & Certifications
- 57. Programs & Certifications • Project Management: • Project Management Professional (PMP) • Certified Associate Project Manager (CAPM) • Medical Front Office Administrative Assistant & Billing/Coding Specialist (CMAA) Professional Development …and many other options customized to your career & professional goals! • Six Sigma: • Black Belt Certification (SSBB) • The Great Discovery ** Now certified through Sig Sigma Institute to conduct Black Belt Certifications ** • Microsoft Office Specialist (MOS) • Digital Marketing & Social Media
- 58. Programs & Certifications • Juniper Networks: • Routing & Switching • Security • SRX Bootcamp • Certified Internet Associate (JNCIA) • Certified Internet Specialist (JNCIS) – FWV • Certified Internet Specialist (JNCIS) – SEC • Microsoft: • Technical Associate (MTA) • IT Infrastructure • Database • Certified Solutions Associate (MCSA) • Windows Server 2012 • SQL Server 2012/2014 • Certified Solutions Expert (MCSE) • Server Infrastructure 2012 • Messaging Information Technology • IT Technician: CompTIA • A+ • Network+ • Security+ • Network Security Administrator • VMware vSphere: • VMware Certified Associate (VCA-DCV) • VMware Certified Professional 5 (VCP5-DCV) • VMware Certified Advanced Professional 5 (VCAP5-DCA) • VMware Certified Advanced Professional 5 (VCP5-DCD) • VMware Certified Design Expert 5 (VCDX5-DCV) • Cisco Systems • Cisco Certified Entry Network Technician (CCENT) • Cisco Certified Network Associate (CCNA)
- 59. Licensed & Certified Center • Licensed by the State Board for Private Postsecondary Education • Certified through Workforce Connection • Approved for Grant Programs: • Workforce Innovation and Opportunity Act (WIOA) • Trade Adjustment Act (TAA) • GI Bill
- 60. Wrap-Up: Discussion and Q&A Period Carl B. Forkner, Ph.D. Director of Marketing & Special Projects Dynamic Worldwide Training Consultants Carl.Forkner@dwwtc.com www.dwwtc.com DWWTC DWWTC