This is a presentation that i created for my Fashion Buying class at Ryerson University. The goal was to forecast spring summer 2012 trends and buy an assortment of clothing based on that trend. Marketing and merchandising ideas were also discussed.

1. S/S 2012 Assortment
By Carla Smith
Thursday, June 9, 2011

2. S/S 2012 Assortment
PROJECT
BY: CARLA SMITH
DATE CLIENT
THURSDAY JUNE 9 2011 ARITZIA
Thursday, June 9, 2011

3. Aritzia
Aritzia a fashion boutique for women in the
US and Canada was founded in 1984 and is
based in Vancouver, Canada.
Aritzia’s Promotional Profile is Regular to
Clearance.
Aritzia has 48 locations and eight
exclusive house brands.
This Assortment is being created for one of
the exclusive house brands: wilfred.
Thursday, June 9, 2011

4. wilfred
Wilfred aims its designs at a slightly more
mature group with higher disposable
incomes.
This woman lives alone in an urban
centre, University or College Educated with
no children.
The Wilfred line currently ranges from $35
for a cropped bustier to $225 for a tuxedo
inspired jacket.
Thursday, June 9, 2011

5. Inspiration:
Thursday, June 9, 2011

6. TRAVEL
MEETING FRIENDS ABROAD, TRAVEL TRENDS AND RESTRICTIONS, 2012 OLYMPICS
Thursday, June 9, 2011

7. MUSIC
OVERNIGHT FESTIVALS, ALTERNATIVE FEMALES/ALTERNATIVE BEAUTY
Thursday, June 9, 2011

8. LOCAL COMMUNITY
GUERILLA GARDENING, THRIFTING, SMALL URBAN LIVING SPACES
Thursday, June 9, 2011

9. Wander Lust
Focus on travelling lightly,
saying “I was there”, being
part of a community, a
preparedness for all
occasions.
Thursday, June 9, 2011

10. Colours Slate
Navy and Ink Blues,
and Heather Greys, Royal
Purple and a splash of Teal:
Each conveying calm
coolness, intelligence and
ease of pairing.
Thursday, June 9, 2011

11. DRIFT
DEEP JEWEL TONES ARE A NEW TAKE ON SPRING COLOURS
Thursday, June 9, 2011

12. FABRIC
SOFT JERSEY BLENDS AND WASHED LEATHER
Thursday, June 9, 2011

13. Outerwear Shrug Sweater
The Blouse Body Suit
Layering Tops
Collection Legging
Pant
16 piece assortment Dress
2 Key Pieces
Interchangeable essentials Skirt
Thursday, June 9, 2011

14. Outerwear
Washed Leather Jacket
(Black) (XXS,XS,S,M,L) ($675 CAD)
Thursday, June 9, 2011

15. TOPS
LIGHTWEIGHT BASICS FOR EASY LAYERING AND WEARING ALONE- (XXS,XS,S,M,L) ($38 - $78 CAD)
Thursday, June 9, 2011

16. SKIRTS
SKIRTS WILL BE MID-THIGH WITH EMPHASIS ON WRAP AND TIE WAISTLINES (0-12) ($98-$148 CAD)
Thursday, June 9, 2011

17. BOTTOMS
OPPOSITE SILHOUETTES. THE FISHERMAN PANT WILL BE A KEY ITEM-(XS,S,M,L) ($48 CAD) & (0-12) ($198 CAD)AD)
Thursday, June 9, 2011

18. 5 IN ONE DRESS *KEY ITEM
WEARABLE, WASHABLE, CHANGEABLE - (XXS,XS,S,M,L) ($148 CAD)
Thursday, June 9, 2011

19. MERCHANDISING AND MARKETING
STORE LAYOUT AND MARKETING PLAN
Thursday, June 9, 2011

20. HANGING RACK
H
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C
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STORE LAYOUT-WILFRED SECTION
MERCHANDISE WILL BE FEATURED IN STORE WINDOWS, TABLES, RACKS AND ON MANNEQUINS
Thursday, June 9, 2011

21. MARKETING
DIRECT MAIL TO TOP SPEND CLIENTS, PRINT CAMPAIGN AND SOCIAL MEDIA MIX
Thursday, June 9, 2011

22. Thursday, June 9, 2011