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Social media on your own website – the overlooked opportunity TTE 2010 digital visitor

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Digital Visitor
Digital Visitor

- The document discusses using social media on your own website to maximize its benefits. There are two principles of social media: using social media on your website and using social media not on your website to direct traffic to your site. - It recommends positioning social media like videos and photos earlier on your site for inspiration, and text reviews on specific pages to aid decision making. Building your own social media solution allows you to build your own content archive over time rather than relying on third parties. - Case studies show how combining your own social media solution with content from third parties can increase exposure, and how incentivizing users and social networking on your site can increase engagement and repeat business.

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Your own website – the overlooked opportunity for social media Anthony Rawlins, Digital Visitor Travel Technology Europe 2010
[object Object],[object Object],[object Object],[object Object],[object Object],Agenda By the end of this presentation you will discover the 2 principles of Social Media around which everything else revolves
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Introduction Social Media is not used as effectively as it can be by most companies
[object Object],[object Object],[object Object],[object Object],Social media
The 2 paths of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],Current trade-off - free content Vs advertising
The 2 principles of social media ,[object Object],[object Object],[object Object],[object Object],[object Object],Social media is here to stay, use free resources now whilst building your own archive for the future
Where on your site should you position social media? ,[object Object],[object Object],[object Object],[object Object]
Your own social media solution? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Visitor Review Building your own social media is a better investment than adding to someone else’s
Guarantee success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study ,[object Object],[object Object],[object Object],[object Object]
 
Social media & social networking Case study 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case study ,[object Object],[object Object],[object Object],[object Object],[object Object]
Top 5 tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Thank you for your time

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Social media on your own website – the overlooked opportunity TTE 2010 digital visitor

  • 1. Your own website – the overlooked opportunity for social media Anthony Rawlins, Digital Visitor Travel Technology Europe 2010
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Notes de l'éditeur

  1. Are many companies missing a trick with their social media strategy?
  2. Are many companies missing a trick with their social media strategy?
  3. Are many companies missing a trick with their social media strategy?
  4. Are many companies missing a trick with their social media strategy?
  5. Are many companies missing a trick with their social media strategy?
  6. Are many companies missing a trick with their social media strategy?
  7. Are many companies missing a trick with their social media strategy?
  8. Are many companies missing a trick with their social media strategy?
  9. Are many companies missing a trick with their social media strategy?
  10. Are many companies missing a trick with their social media strategy?
  11. Are many companies missing a trick with their social media strategy?
  12. Are many companies missing a trick with their social media strategy?
  13. Are many companies missing a trick with their social media strategy?
  14. Are many companies missing a trick with their social media strategy?
  15. Are many companies missing a trick with their social media strategy?
  16. Are many companies missing a trick with their social media strategy?