In order for the Social Media Funnel to succeed, you must keep widening the top, and that means creating non-sales posts that are valuable, share-able, and potentially expand your following.
Your content is distributed through social networks and starts ranking in search engines to be discovered.Your content drives traffic to your website/blog where a potential customer can dive deeper into what you offer.Your website/blog design and message/offer will help a potential customer convert into an email list subscriber or purchase what you’re offering.Staying connected with customers via email and social helps propagate the process even further. Engaged customers will share your content more and refer new customers.