1. SPECIAL REPORT
By: Carlito T. Galamgam, Jr.

2. What is GoNegosyo?
 Gonegosyo believes that
the Filipinos Can address
poverty in the country by
engaging in
entrepreneurship and
developing an
optimistic, passionate, creat
ive and
innovative, resourceful, dilig
ent and persevering
character.

3. The Man: Joey Concepcion III

4. Caravans and Summits
 Awarding of respected and
accomplished entrepreneurs from the
local area or sector, to serve as role
models and icons
 Talks and Forums featuring established
entrepreneurs and business experts, to
inspire and provide knowhow in
starting a business
 Exhibits/Exhibitions of various products
and services, to provide examples of
business models and stimulate
innovative thinking
 Breakaway Seminars on special topics
of interest, to help spur more ideas for
business opportunities

5. KAYA MO! TV
 Every Saturday and Sunday, 8:00 –
8:30 AM at QTV Channel 11 with
replays every Sunday, 8:00 PM at NBN
4
 Broadcasted in GMA’s international
channels GMA Pinoy TV and GMA Life
TV
 It is a 30-minute two-part tele-
magazine show that features
successful entrepreneurs and business
gurus who share their experiences and
business knowhow.
 It gives budding and established
negosyantes their weekly dose of
practical business advice and the latest

6. NEGOSEMS
 One-day seminar on the how-to’s
in entrepreneurship that aim to help
micro and small negosyantes
become more innovative, strategic
and smart.
 The seminar is an opportunity to
learn or revisit key principles in
entrepreneurship, from mastering
self and the opportunities around to
continuously generate relevant
innovations; to mastering the
enterprise – from set-up, product
development and marketing, to
finding sources of capital and

7. ANGELPRENEURS
 GoNegosyo Angelpreneurs,
who are experienced
entrepreneurs, seasoned
business lecturers,
professional speakers, and
GoNegosyo mentors, who
have the heart to educate
and guide existing and
budding entrepreneurs in
their entrepreneurial

8. Joey Concepcion's
50 Inspiring Entrepreneurial Stories
 The first book features
stories of accomplished
and remarkable
entrepreneurs and
business personalities
such as Tony Tan Caktiong,
Socorro Ramos, and Henry
Sy.
 It instantly became the
number one non-fiction

9. Joey Concepcion's
50 Inspiring Stories of Entrepreneurs (Celebrity
Edition)
 This book is a compilation of stories
featuring celebrities from show
business and the fashion
industry, who have fulfilled their
entrepreneurial dreams.
 Featuring artists such as Judy Ann
Santos, Aga Muhlach, Ding Dong
Dantes, Angel Locsin, Abbygale
Arenas-de Leon, Tin-tin Bersola-
Babao, and Anthony and Maricel
Pangilinan.
 This book hopes to encourage
Filipinos to develop an optimistic
and entrepreneurial mindset to

10. Joey Concepcion's
55 Inspiring Stories of Women Entrepreneurs
 Behind every successful woman
is a story.
 This book shares the stories of
successful "womenpreneurs"
such as Zenaida Tantoco of
Rustan’s, Milagros Yee and
Clarita Go of Goldilocks,
Elizabeth Lee of Universal
Motors Corporation, Myrna Yao
of Richwell Trading Corp., and
Vivian Sarabia of Sarabia
Optical.

11. 21 Steps on How to Start Your Own
Business
 This book contains tried-and-tested
formulas in starting, sustaining, and
succeeding in a business.
 Just like the previous books, this book
inspires and induces a fist-pumping “I-
can-do-it-too” moment from its readers.
 But this book goes a step further and
answers the question: “Now what do I
do next?” Dean Pax Lapid of the
Entrepreneurs School of Asia, and self-
help guru and motivational speaker
Ping Sotto combine their vast
experiences and share the formula to
business success in this user-friendly
workbook.

12. 100 Inspiring Stories of Small
Entrepreneurs
 This fifth book celebrates the
success of all small
entrepreneurs who have
succeeded in beating poverty.
 It presents 100 stories of
inspiration from all over the
country.
 Learn how these entrepreneurs
triumphed and never gave up
despite the burdens and trials
that would have beaten others
of weaker character.

13. 8 Simple Secrets to Raising
Entrepreneurs
 Thissixth book presents
concepts and a simple
formula for parents and
educators to help children
not only develop an
entrepreneurial mind but
also acquire the success
factor.

14. 50 Inspiring Stories of Young
Entrepreneurs
 This seventh book features
negosyantes who are below 40
years old and have made their way
to success with hard work,
determination, and passion.
 The foreword of the book was
written by Edgar “Injap” Sia II, who
revolutionized the fastfood industry
with Mang Inasal, the most popular
barbeque fastfood in the country.
Injap’s Mang Inasal is also the main
feature of the book, as Go Negosyo
unravels the story of his journey
and how Mang Inasal came to be.

15. Q & A with The Man
Answer by Joey Concepcion
Question 1
III
With your advocacy to Poverty is such a big problem in this
country, and I want Filipinos to be
alleviate poverty in the equipped with the means to fight it. I truly
believe that entrepreneurship is the way
country by engaging to do so. By being entrepreneurs, they
Filipinos in are not only helping themselves and
their families, they are also contributing
entrepreneurship and with to the country. I know how an
your slogan “Sagot sa enterprising spirit can be very
empowering and can be the key to
Kahirapan”, how do you achieve great success. I wish for others
envision our country to to experience this same kind of
empowerment, so that they may take
finally surpass poverty? control of their destiny and work hard for
a better life.

16. Q & A with The Man
Answer by Joey Concepcion
Question 2
III
One of the first steps a person must do in order to succeed in life is to
In China, the question normally change his or her mindset. This is what Go Negosyo is here to do, to
help gradually instill the correct mindset among Filipinos so that we may
is: "What do you sell?" But, in have a more positive and enterprising culture.
the Philippines, the query Go Negosyo, through our community of successful entrepreneurs, is
here to educate, train, inspire and mentor. This past year, we have
normally asked is: "Where do upgraded our Negosems, so that they are not only more educational,
they can also reach out to a wider audience. We already have seven
books to date, and our latest, 50 Inspiring Stories of Young
you work?" Obviously, China Entrepreneurs has just been launched. Just like our Negosems, our
books are both inspirational and educational.
and other countries for that Apart from our books, we have also partnered with Vibal Publishing, and
matter have a more we are helping them create educational materials about
entrepreneurship, so that we may educate the youth more about
entrepreneurial mindset. Why negosyo. All these are tools that we hope will effectively change the
mindset of Filipino people.
isn't the Philippines like that?
What will it take to change the
prevailing mindset here in the
country?

17. Q & A with The Man
Answer by Joey Concepcion
Question 3
III
Apart from the prevalent problem of poverty, Go
Transparency.org states that Negosyo was also inspired out of the negativity that we
the Philippines, according to sensed plaguing this country. Whether this negativity is
brought by corruption or the political situation or by the
its corruption index, is one of individual’s economic circumstance, it does not matter.
We know that this negativity is the very impediment to
the more corrupt countries in the success of many Filipinos.
the world. Since this is the We had to instill in people that we have to stop
blaming the government and everything else for our
case, do you think a budding situation. What is important is how we respond to the
situation andnuse it as an opportunity to grow. In the
entrepreneur can succeed end, it's still a matter of having the right attitude and
mindset, even if we are surrounded by corruption. If
here in this country even in there's a will, there's a way.
the absence of a level playing
field?

18. Q & A with The Man
Answer by Joey Concepcion
Question 4
III
While I do agree that our entrepreneurs still need a lot of support,
The Philippine government seems especially our micro and small entrepreneurs, I think that the government
is really trying to help develop entrepreneurs, especially with the
to be following the U.S. by trying to Department of Trade and Industry. In fact, there has been a
strengthening of a Public-Private Partnership to expedite the growth of
generate more jobs to uplift the underdeveloped business sectors. For the past years, we have been
partnering with the
economy. There seems to be no DTI in bringing entrepreneurship education and training even in remote
evident support from the areas in the country through our provincial caravans. We’ve visited
places like Antique, Mati, Dipolog, Tuguegarao, Lucena, and Bukidnon.
government (aside from GoNegosyo Through our partnership with the DTI, we have made our Negosems
much more accessible to thousands of Filipinos.
of Philippine Center for As citizens of this country, it is our own duty to serve others and to help
Entrepreneurship) given to in building our nation. We have to stop depending solely on the
government. The government is there to provide the right business
entrepreneurs. Given this scenario, climate, and it’s up to us to make the most out of it. We believe that the
private sector should also do its part in nation-building, especially those
do you think that a Filipino should with the capabilities and resources to do so. And as we try to develop an
entrepreneurial country, it would be much more fulfilling if each
still engage in entrepreneurship enterprise is addressing a specific problem through CSI.
considering the apparent lack of
support from the government?
Why?

19. Q & A with The Man
Answer by Joey Concepcion
Question 5
III
It is through DTI that the government is dedicated to
In relation to the immediately developing and promoting the business sector and
preceding question, Filipino entrepreneurs. The DTI has a lot of projects
lined up through the entire term of President Aquino.
assuming that the Just to cite an example, in the MSME summit
organized by the DTI-BSMED, several private
government suddenly wants corporations pledged its support to the government’s
SME Development Agenda for the next five years, that
to help entrepreneurs, which is to increase the
government agencies should SME sector’s contribution to 40% of GDP, with over 2
million employed in the SME sector. The public-private
be streamlined? What partnership is one way to bridge the gaps in
developing entrepreneurs, and also through the help of
processes should be NGOs and rural institutions and MFIs that give access
to resources to small entrepreneurs in remote areas.
abridged and improved in
order to help the Filipino
entrepreneur?

20. Q & A with The Man
Answer by Joey Concepcion
Question 6
III
The Philippines, given its The One-Town One-Product (OTOP)
project of DTI is probably the best
physical landscape, has rich example of how a group of
natural resources. If a fellow entrepreneurs can take advantage of the
from the countryside would industries that flourish specifically in their
town and its available resources.
want to become an Through the cooperation between local
entrepreneur, what government agencies and local
entrepreneurs, each town offers its
indigenous products should specialization in a product, or its product
he trade in? What can he that presents a real competitive
extract from nature which can advantage in the market. This project not
only maximizes the potential of an
be a dynamic of a viable area, but also creates a form of
business? livelihood for locals.

21. “I have always believed that adopting
an
optimistic and entrepreneurial
mindset
will drive this nation away from
poverty.”
… Joey Concepcion III