From my session at IRCE 2014, June 10-13, 2014 Chicago - McCormick Place West. Today, Millennial Moms use social media to share information related to retail, apparel, food and beverage, and soon Millennials will outspend Baby Boomers.

1. @CarlosGil83
#RealTalk

2. Carlos Gil, Speaker
President/Founder
2008 – 2012
Social Media Manager
2012 - 2014
Head of Digital
2014 - Present

3. Multi-Channel Strategy
In today’s online driven world, brands are multi-media content
producers and story-tellers – Content is often overlooked
however
Facebook, Twitter, Instagram, Pinterest, Yelp, and Google+ can
be compared to TV (Facebook), radio (Twitter), print (Pinterest),
billboard (Instagram), and yellow pages (Yelp) – your content
strategy should vary by platform!
In digital marketing, your “end game” should be to increase
sales via engaging content and conversation
Through social media, build brand awareness and long-term
loyalty – there’s no short term ROI

4. Opportunity for Brands!
“Always On Consumers”

5. Millennial’s 101
Millennials (¼ of the U.S. population) are the most marketing-savvy
and advertising-critical generation ever
Millennials rely mostly on their friends to make buying decisions
They don’t want to be sold to by brands -- make them feel
empowered and valued!
By 2017, the Millennial generation is expected to
outspend Baby Boomers (Study by Berglass + Associates and
Women’s Wear Daily “What Happens When Millennials Get the Wallet”)

6. Understand Your Audience
In digital marketing, the audience varies by platform
and so should your content strategy i.e. Millennials
seek value and savings, Baby Boomers are all about
lifestyle
Build content tailored to who you want to target i.e.
Female shopper vs. Male shopper, etc.
Millennials are highly influential consumers, want to
lose an influential customer for life? Ignore them! (See
Examples…)

7. Millennials Are Influencers

8. Millennials Are Influencers
When I wanted to give someone my $, I was ignored
by Priceline, Expedia, and Orbitz…

9. Missed Sales Opportunity

10. Turn Selfies Into Sales!

11. Content Drives Engagement

12. Be Timely and Relevant

13. Don’t Be Gatorade…

14. Speak to Your Customers

15. Don’t Advertise… And
Expect Someone to Care

16. Taco Bell is Crushing It!

17. Taco Bell on Snapchat

18. Go Web-to-Store via Pinterest

19. Pinterest’s Popularity
As of September 2013, Pinterest has over 70
million users
According to a study by Shareaholic,
Pinterest is driving more traffic to publishers
than Twitter, LinkedIn, Reddit, and Google+
combined

20. Tell a Story with Pictures

21. Grow Fan Engagement on Instagram

22. User Generated Content

23. Real-time Marketing

24. Remember AOL?
“Old school” rules of marketing still apply – content
stimulates conversation, conversation leads to
influencing sales behavior
If you want to keep a Millennial as a “customer for
life” you need to speak back to them when they are
speaking about you
Be personable and engage in one-on-one dialogue
to build trust and loyalty

25. #RealTalk
“Social media IS NOT
advertising, it’s relationship
building.”
-- @CarlosGil83

26. Q & A
Email: carlos@carlosgil.biz
Twitter: @CarlosGil83
LinkedIn.com/in/CarlosGilOnline
Facebook.com/CarlosGilOnline
Coming Soon: “My Unemployed Life: Finding a Job in a
Social Economy”