This document discusses 5 non-social media marketing strategies: 1) Media monitoring to analyze marketing efforts and identify effective channels, 2) Generating original content from offline events for search engines, 3) Inbound marketing like podcasts and influencer partnerships beyond social posts, 4) Search engine optimization to appeal to search engines, and 5) Remarketing to target prospects across the internet without their knowledge. It concludes by introducing Carlos Sierra, a political consultant who served as national director for the Gary Johnson presidential campaign.

1. T H E R E ’ S M O R E T O
M A R K E T I N G T H A N
J U S T S O C I A L
M E D I A P O S T S :
C H E C K O U T T H E S E 5
D I F F E R E N T S T R A T E G I E S

2. MEDIA MONITORING
Media monitoring helps you to
decipher the results that you get from
your marketing efforts. You can get
critical analytics from this practice, and
you will be able to identify the
communications platforms that work
best for you more easily. You can use
social media with your media
monitoring for better results as well,
which proves that there’s much more
to marketing than just drafting and
scheduling social media posts.

3. PUBLIC RELATIONS
FROM OFFLINE
EVENTS
Some of the most substantial content
that a company gets to put online
comes from offline events. This
content is sure to be original, which will
keep it from being buried in the search
engine results because it is a duplicate.
Dynamic, authentic sites that include
pictures and descriptions of offline
events are sure to do better than sites
that rely on input coming solely from
social media posts.

4. INDIRECT
MARKETING,
OTHERWISE KNOWN
AS INBOUND
MARKETING
Inbound marketing is one of the most
important concepts that you can take
on in the modern business landscape.
Inbound marketing includes all of the
techniques that involve you attaching
your marketing to some value-add,
which can mean a podcast, a
partnership with a social media
influencer (which is not a social media
post), or some other piece of
infotainment. There is no better way to
gain loyal customers than through
inbound marketing.

5. SEARCH ENGINE
OPTIMIZATION (SEO)
Search engine optimization, otherwise
known as SEO, includes anything in
your marketing campaign that appeals
to the search engine spiders of Google,
Yahoo, and Bing. There are also smaller
niche-oriented search engines that
may appeal to your industry
specifically that is important to cater to
as well. The more visibility that you get
from the search engines, the more
visibility you get overall. The more
visibility you get, the higher your
clickthrough rate and conversion rate.

6. REMARKETING
Remarketing is a crucial aspect of
marketing. Remarketing allows you to
“stalk” your prospects across the
Internet without them knowing. You
can target the people who visit your
site without buying any of your
products with remarketing. You can
also find out where your prospects
hang out on the Internet so that you
can market more efficiently to them.

7. C A R L O S S I E R R A I S A P O L I T I C A L
C O N S U L T A N T I N E L P A S O , T E X A S .
W I T H A B A C K G R O U N D I N P U B L I C
R E L A T I O N S A N D M A R K E T I N G , C A R L O S
S I E R R A B E C A M E A P A R T O F H I S T O R Y
B Y S E R V I N G A S T H E N A T I O N A L
P O L I T I C A L A N D F I E L D D I R E C T O R F O R
T H E G A R Y J O H N S O N F O R P R E S I D E N T
C A M P A I G N .
V I S I T H I S B L O G ,
C A R L O S S I E R R A P O L I T I C A L C O N S U L T A N T . B L O G S P O T . C O M