The document discusses digital disruption and presents an example of a digital platform that could disrupt retail stores. The platform uses iBeacons and RFID tags to detect customers in a store and deliver customized offers and messages to their mobile devices in real-time. It aims to enhance the digital experience at the store by suggesting products, playing personalized music, and more. The platform collects customer data using different sensors and analyzes it using Oracle technologies like Event Processing to determine the right offers to deliver. It creates a new market of delivering offers to customers on the spot in a store.

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Digital Journey
Carlos Vicens
Sales Consultant Watch out your retinas!

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"BBVA will be a software company
in the future”
BBVA Chairman & CEO Francisco González

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Disruptive innovation
New market inception
Term.
disruptive innovation
dɪsˈrʌptɪv ˌɪnəˈveɪʃən
Coined by Clayton Christensen, describes a
process by which a product or service takes
root initially in simple applications at the
bottom of a market and then relentlessly
moves up market, eventually displacing
established competitors.

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Western Union Telegraph vs Bell’s invention
Bell eventually the
4
100.000 $ ???

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Valves versus Sony transistor radio
From Tokyo Tsushin Kogyo to Sony Corp.
5
most popular electronic communication
device in history!!!

6. So what ’s
Digital Disruption?!

7. – BMW’s Drive Now Program
“ Instead of selling a thousand BMWs,
we're going to sell one BMW a thousand
times. BMW is now a service”

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- Digital Health Platform
Ingestible Sensor : made
from organic ingredients
Your Body : powers the
ingestible sensor
The Patch : captures & relays
your body’s physiological
response
Applications : use any
bluetooth enabled mobile
device

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• Remote home and
business security
monitoring and control
• 1 million daily alarm signal
events today
• Capacity to expand to 100
million daily events
Securitas Direct
1010

11. Our digital
disruption
example
ALL WE WANTED WAS

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Real-time
inventory
visibility
Improve
your digital
experience
Find goods
nearby
Clothe
matcher
Stock ready
notification
This
garment will
suit you!
Suggestions
Offer on the
spot
Customized
music!
Smart mirror
(display)
Custom
messages
Wish-list
in-store
notifications
Gaming!
Other people
also bought…
Minority report?

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Let’s change those retina scanners for iBeacons
You get a lot of data in Context
...No need to burn your retinas!

14. iBeacon
- Bluetooth 4.0
- Low power consumption
- KinD of Light house
- Emits a unique iD
- Enable nearby location
RFID TAGs
- Widely used
- Usually passive
- Enable in-the-shop
suggestions
Oracle FAST DATA
- Oracle Event Processing
- Oracle Real Time Decision
- Oracle Coherence
- Oracle Big Data
Mobility
- Oracle Service Bus
- Mobile Application Framework
- Oracle WebCENTER SITES
STARRING of our example

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Smart
Mirror/LCD
(BLE+RFI
D)
iBeacons
• iBeacons
broadcast signals,
received by mobile
apps.
• Mobile apps
interact with central
services saying
‘hello’ from area ‘X’
• OEPe correlates
and filter events
from different
sensors
• OEPe + OEP +
RTD provide with
the proper offer,
message, music,
… enhancing the
digital experience
at the store

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How disruptive is all this?
What new market have we generated?
• The new market is an offer-on-the-spot
platform for an airport
– Multitenant: Retailers create offers and rules to
apply
– Rules based + self-learning
– Redemptions/Rejections are monitored for the
system to learn
– Offers on the spot!
– All this happening in real-time
Wait, REAL TIME?

17. Demasiada información…

18. What do have in common all these
images?

19. A lot of information
Arriving very quickly
We won ’t be able to know what ’s going on!!!
Unless…..
We record everything and watch it later in slow motion BI and or Big Data
We correlate events in real time!

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Our customer’s journey
20

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1m 1m 1m 1m
IN/OUT
Detectedpatterns
AVG and
MAX filter
Oracle Fast Data

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Patterns
Location
Reasoning Processing
Push Notifications
Oracle Service Bus
+
Oracle Business Rules

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BAM Dashboards Documents
Oracle BAM
+
Oracle Document Cloud Service

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Arquitectura
1
1
Data
IN
Event
Processing
Real Time
Decision
BigData BBDD
Information
Discovery
SOA
OID
2
2
3
4
4
3
1. Recepción eventos
2. Correlación
3. Eval. riesgo
4. Actuación
1. Fuentes info.
2. Map-Reduce/NoSQL
3. Transf. normaliz.
4. Calidad de Dato
5. Descubrimiento de info.
5

25. Remember this!
DON’T be DISRUPTED!

26. I want you
To be a disruptor

27. KEEP
CALM
WE HAVE
A DIGITAL
PLATFORM

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DEMO

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