interview for intro to PR for Dr. Kevin Trowbridge

1. Public Relations in a Nutshell
Amanda Clark interviewed by Carly Rogers

2. “What is the correct terminology?”
• Practitioner, Professional, or Publicist?
• Depends on field/company
• Corporate=Practitioner/Professional
• Entertainment=Publicist

3. “What do you do?”
• Marketing and branding
• Music releases
• All genres of music
• Working with media/Building relationships
• Building brands

4. “Where do you fit into your company?”
• Work for Webster PR-Kirt Webster: CEO/President
• Company based in Nashville; office in Kentucky
• Senior Publicist directly under CEO
• Reports to CEO

5. “What does your average day look like?”
• Changes daily
• Wake up looking for opportunities to grow brand/promote client
• Trying to stay relevant to what people are talking about

6. “Examples of ‘Staying Relevant’?”
• Clients who have/will play at SeaWorld
• SeaWorld has been in the news
• End to breeding program
• Clients respond positively
• SeaWorld appreciates publicity Wants to continue to hire client

7. -On Mutual Benefits
• Looking for “mutually beneficial opportunities”
• Opportunities that would profit the company and the client involved
• Publicity for company  more work for client

8. -On Maintaining Positive Relationships
• Asking for favors comes with maintaining equal opportunity
• New client wants opportunities
• PR Publicist has to deliver “the goods”

9. “What Is Your Personal Definition of PR?”
• Being the voice of a client
• Brand protection
• Developing brand identity
• Maintaining positive relationships

10. “What’s One Difference About PR Than Your
Original Expectations?”
• Very public
• Always was very shy
• Everything you write is written for the world to see

11. “What Are The Harder Aspects?”
• A lot of hours/time consuming
• A LOT of writing
• Can’t always make everyone happy
• Have to love Public Relations

12. “Is PR a Sustained Field or Is It Growing?”
• Growing!!!
• Not as recognized as most aspects of companies
• Often first to be cut, but always first priority in times of crisis

13. -On Examples of Difficult Decisions
• Some companies request “keeping things quiet”
• Forced to make ethical decisions
• Who you work for vs. What’s right for the public
• Determining the best avenue to venture

14. “Is all publicity good publicity?
• Depends on client’s goal
• Sometimes negative publicity is good for certain brands
• Most brands desire positive reputations

15. Conclusion
• Public Relations workers can be referred to by many different titles
• Manages many clientele and helps maintain positive name for brand
• Daily work: typical day is never “typical”
• Always trying to keep clients positively relevant to public
• Mutually beneficial opportunities for both client and company
• Maintaining positive relationships (in general) is KEY
• PR is being the voice of your client and building the brand
• PR isn’t always easy; you can’t make everyone happy
• PR will continue to be a growing field
• Not all publicity is good publicity

16. Special Thanks
• To Dr. Trowbridge for the incentive of meeting Mrs. Amanda Clark
• To Mr. Lee Willard of Straight 8 Entertainment for the connection
• To Mrs. Amanda Clark for her time and information
• To the class for being a good audience