2. So How Is SM really used for
Politics?
SNL Clip
3. Twitter Poll
What was your favorite moment from this past
election?
A: Clint Eastwood talks to invisible Obama (RNC Convention)
B: Mitt Romney calls out Big Bird (First Debate)
C: Barack Obama, "Horses and Bayonets" (Third Debate)
D: Barack Obama reelected President of the United States
22. Obama - Even More Social Media...
• flickr
• Instagram
• Spotify
• Pinterest
23. Filiberto Gonzalez
"I always say consider the source.
If you're debating politics on social
media, source your point with a
link to objective data."
- Filiberto Gonzalez
"Social media is one arrow in a big
quiver ... however, #socialmedia
will prove decisive in an Obama
victory."
- Filiberto Gonzalez
29. Martha Raddatz
"A few weeks before the
debate, I actually asked
people on twitter what
THEY would ask the VP
candidates, but did not
get very many interesting
ideas... I certainly did
think about how Twitter
might react to certain
things – that was on my
mind at times, but I tried
to tune that out as I
headed into the debate." -
@MarthaRaddatz
33. Election Night
• Many news stations had Social Media
centers
• Focused on Youth Vote and Social Media
ABC News CNN
34. "The biggest impact of social media/tech on politics is the
speed with which information is shared and number of
people to whom it goes. Political narratives are written in
minutes, not hours or days like old media."
-Jonathan Hoffman, COO
@solitical, Klout 41
35. Social Media Reaction
Largest #1 Terms Top Posting
Political related to Search Photos
Event Election Results of Ballots
