Carmela Cavallo is an innovative and motivated marketing professional with a passion for social media and Disney. She has gained marketing experience through her role as Social Media Content Manager at Money Masters, Inc. and internships with the New York Islanders and Junior Achievement of New York, where she was selected as Vice President of Social Media. Carmela has expertise in various social media platforms and uses analytics to develop marketing strategies. She also maintains personal social media accounts to share her passion for Disney.

1. +
Social Media
and
Marketing
Portfolio
Carmela Cavallo

2. + About Carmela
My name is Carmela Cavallo, and I am an innovative and
motivated self-starter who has a passion for current trends, social
media, marketing and Disney. I have gained insightful
knowledge in marketing from my professors at the College of
Charleston and during my current role as Social Media Content
Manager at Money Masters, Inc.
I constantly seek out opportunities to widen my knowledge of
marketing and social media. I also dedicate myself to be flexible
in our constantly changing world.
My marketing skills range from consumer behavior, advertising,
marketing research and social media. My passion and strategic
mindset for marketing are shown in all of my work.
I have also gained experience in social media marketing during
my internship with the New York Islanders and Junior
Achievement of New York, where I was selected by my peers to
be the VP of Social Media.
Walt Disney once said, “First, think. Second, believe. Third,
dream. And finally, dare” and this is my mantra throughout my
daily life.

3. +
Social Media Platform Expertise
n Facebook
n Twitter
n Instagram
n LinkedIn
n Google+
n YouTube
n Tumblr
n Wordpress
n Snapchat
n Pinterest
n Periscope

4. +
Social Media Work Experience
u Develop content for Walter the Vault’s website and blog
u Research and post daily financial literacy topics on Walter the
Vault’s Facebook and Twitter
u Review and act on data provided by Facebook Analytics to create
a marketing strategy to reach more consumers
u Distribute Press Releases for Money Masters, Inc.
u Achieve weekly goals of likes on Facebook page. As of February
2017, Walter the Vault currently has more than 440 likes on
Facebook and continues to grow
Social Media Content Manager at Money Masters, Inc.

5. +
Walter the Vault Analytics

6. +Social Media Work Experience
“Walter the Vault”

7. +Social Media Work Experience
“Walter the Vault”

8. + Social Media Work Experience
u Interned with Junior Achievement and with the New York Islanders
u Created a product and sold it at the New York Islanders Team Store
u Sold out of product within one day and sold product to New York Islander players
u Project had 4 different departments: Marketing, Social Media, Finance and Production
u Selected by peers to be the Vice President of Social Media
u Supervised and managed the Social Media team and designed innovative presentations
u Developed content on various social media platforms and communicated with consumers
u Conducted surveys to market and promote product
u Effectively managed numerous projects simultaneously in a timely manner
u Successfully worked with team members to ensure all deadlines were met
Social Media VP at Junior Achievement of NewYork

9. +Personal Social Media Experience
I have a personal blog that I regularly post about
Walt Disney World news, Disney College Program
tips, Disney vacation advice and much more.
Disneyology is the study of Disney, magic and
pixie dust! It may be a coined phrase but to me it’s
a way of life!
I create my own content and market my blog
through various Disney Facebook pages and other
social media outlets.
My goal of this blog is to share my passion for
Disney with as many people as possible and to
have my readers share their own passion for
Disney with me.
Disneyology

10. +
Writing Samples: Blog Posts

11. + Writing Samples: Blog Posts

12. +Personal Social Media Experience
I have a LinkedIn account and a YouTube channel that I regularly
update and facilitate.
For LinkedIn, I currently have more than 350 connections. The best part
about LinkedIn is that I can connect with people and build professional
connections and relationships.
For YouTube, I created a channel to commemorate my Disney College
Program and to help aspiring Disney College Program participants. My
Concierge cast member video has over 5,000 views. I am really thrilled
to have helped applicants with any questions they may have on the
Concierge role.

13. +Personal Social Media Experience

14. +Personal Social Media Experience
I have an Instagram account where I mostly post about my Disney
College Program experience and pictures that I took at Walt Disney
World
I have a passion and an eye for photography. I enjoy taking high quality
photos for my social media accounts

15. +Personal Social Media Experience:
Instagram Posts

16. +
Personal Social Media Experience:
Instagram Posts

17. +
Personal Social Media Experience
I was asked by Disney Careers Instagram account to use my
photo for their campaign

18. + Photography

19. + Photography

20. + Photography

21. +Writing Sample: Press Release

22. +Writing Sample: Press Release

23. +Marketing Project: Walt Disney World
Marketing Audit
u Designed a marketing audit for the Walt Disney World Resort in my
consumer behavior class

24. + Marketing Research Project: Does Social
Media Influence Beauty Product Purchases?
u Participated in a project in my marketing research class that involved researching
how social media influences beauty product purchases
u Conducted surveys and reviewed and acted on the data provided by Qualtrics
software

25. + More Information
https://www.facebook.com/Walter-the-Vault-258303386842/?fref=ts
Walter the Vault Facebook Page
Walter the Vault Twitter Page
Personal Blog- Disneyology
LinkedIn Profile
YouTube Channel
https://twitter.com/walterthevault
https://disneyology.wordpress.com
https://www.linkedin.com/in/carmela-cavallo-18b650110
https://www.youtube.com/channel/UCMYQ3KXoa9msCRpvq7w8mlg
E-mail: carmelacav@aol.com

26. Thank You!