Learn how to get more web design, writing, SEO, and consulting clients. Read the full article here: https://carminemastropierro.com/how-to-get-more-clients-full-step-by-step-guide/
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How to get More Clients - Step by Step Guide
1. How to get more
Clients
Step by step guide - by Carmine Mastropierro
2. Who this is for
This presentation is for website designers,
consultants, writers, SEO experts, and anyone
else that offers services.
Getting clients for a business can be tough.
You spend hours researching and pitching,
only to get continually rejected.
I've been there, too.
That’s why I made this presentation to help
you skip to getting clients fast.
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3. About me
I am Carmine Mastropierro
I have been a full time internet marketer for 6 years.
I’m the owner of a digital agency, several affiliate websites, and I am
a self published author. I’ve written for Neil Patel, Kissmetrics,
Marketo, and other popular publications.
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4. How to get web design
clients
I bet you haven’t thought of these strategies
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5. “ Providing value before asking is one of
the most powerful tools in your arsenal.
- Evan Pappas, WiseMedia
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6. The power of
partnerships
A powerful yet simple idea.
Partner with other businesses to have leads referred to your
agency. If they convert to a client, you pay your partner a
percentage or set amount.
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7. Here's how I've done it and I recommend you begin.
Do a google search for:
● Your city + "business directory"
● Your city + "business directories"
● Your city + "businesses"
These directories will provide plenty of contacts.
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8. Select a category and search for businesses that have websites. You could
call them over the phone if you'd like, though. Personally, I prefer email to
deliver a concise message and to be more time efficient.
9. Example pitch
“Good morning,
My name is X, I own a web design agency in Your City. I wanted to propose a partnership that would be equally
prosperous for both of us.
The general idea is that you would refer leads to my agency which could benefit from my services. If they convert to a
paying client, you will earn a percentage of the project.
I'd love to hammer out the details. Let me know if this sounds like something you're interested in.
Best regards,
Your Name”
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10. Demo approach
The premise of this method is to
research prospects that have
outdated websites, make a demo
of an updated version, and give
them the link. Instead of just a
regular pitch, they get to scroll
and click around a live website.
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11. There are designers which have a double
digite conversion rate with this strategy.
It's very effective.
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12. Snooping around the construction and renovation section of a business directory, I find a home
security company and their website is quite old.
13. Then I do the following
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1. Install a subdomain to my hosting account with their business name
2. Install WordPress to th subdomain
3. Design a quick demo to show them with their information
15. Next steps
The demo doesn't have to be completely
fleshed out. I usually just do the home page. The
navigation and certain buttons won't work, it's a
demo after all.
When you've finished it, use your standard pitch
and include a link to the subdomain. Many clients
will be blown away by this as so few designers
take this approach.
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17. Let’s review some concepts
Content marketing
You need to attract high
quality leads to your website
that can convert to paying
customers.
This is where content
marketing comes into play.
Offering free value like this is
one of the best ways to ramp
up organic traffic.
Collecting leads
After you begin attracting
visitors, it's time to convert
them. You might not be
necessarily able to convert
them into a sale immediately,
so it's better to warm them up.
Place email newsletter forms
on the home page of your
website and in individual
posts.
Landing the client
They've come to your
website, you captured their
email, and now it's time to
make the sale.
To do so, you can send out
emails that promote your
service.
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18. 93% of companies that use inbound marketing have increased their traffic. 75% of them increased it by at least 45%. That's
incredible!
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