Background, detail and delivery, how to write a great design brief

1. www.beaconcreative.com
GREAT
WRITING A
DESIGN BRIEF

2. Talk to your designers, talk to your colleagues.
Design is all about communication, we need to
understand who you are, who you’re trying to
communicate with, and why.

3. BACKGROUND 1. Tell us your story:
Tell us about who you are, what you do and how
long you’ve been doing it for. Provide us with as
much relevant information as possible.
Inspire us!
eg. Existing material, performance of past
campaigns, research, links to your website/social
media, competitor material.

4. DETAIL 2. The project
Provide us with details about your project, be clear,
be concise:
• Why are you doing it? Are you acquiring,
expanding or retaining your market?
• What is the objective? Do you want your
customer to think, feel or do something?
• Who is your target market? Age, gender, location
• Who are your competitors? What do they do
well? What do they do badly?
• Do you have a budget?

5. DELIVERY 3. Plan & Deliver
Getting these details right from the start helps the
project run smoothly and on budget:
• What do you need? A logo, a style guide... Think
about all of the elements you require
• Which file format? ai, pdf, jpeg
• What size?
• When is the deadline?

6. WHATWEDO 4. Our approach
Plan: We discuss the brief with you, ask questions,
discuss the requirements and deadline.
Rationalise: We work with you to justify and explain
exactly what we’re going to do and why.
Create: Based on research and constantly referring
back to the brief, we create, keeping you involved
every step of the way.
Deliver: Provide the completed approved project.

7. An independent design consultancy, working
with worldwide brands on a daily basis, we
believe that at the heart of every good
brand communication is a great idea.
www.beaconcreative.com