This presentation highlights key questions every company needs to ask themselves when interested in positioning their brand.

1. Key Questions you
Need to Ask to
Strategically Position
your Brand
Dr Carol Anne Hargreaves
@DataAnalytic
http://sg.linkedin.com/in/carolhargreaves/

2. Why is your Brand Important?
Your Brand Determines Your Target Market

3. What are the Key Drivers in the
Market?
Does Your Brand have the key features and
attributes that are associated with Usage
and Sales?

4. What Do Your Customers Know?
What Do Your Customers Not Know?

5. Which Customers to Survey?
How many customers should you survey?

6. What do Customers Say About
Your Brand?
What associations are Customers using when
talking about your brand?

7. What Brands are Customers
Familiar with?
How much do customers know about different
brands

8. What do they like about
Competitor Brands?
Differentiate your brand and standout with
unique valued offerings

9. What do Customers Expect
from Your Brand?
What attributes drive usage/sales?

10. What Price are Customers
Willing to Pay?
How does your price compare with the
competitor’s price?

11. What is your Customers Perception
of Quality, Price &Value?

12. What attributes do Customers
Rate as Important?
What attributes are actually important?

13. What is the Competitive
Landscape?
Where are the gaps in the market?
Gap in the
Market