Carol Kahn is an experienced creative director and marketer with over 30 years of experience. She has developed numerous marketing campaigns and brand activations for large clients. Her portfolio includes digital campaigns, sponsored events, celebrity endorsements, and customized on-site promotions. She creates innovative concepts and tells compelling stories to engage audiences and increase sales.

1. PORTFOLIO OF BRAND
MARKETING CAMPAIGNS
Carol Kahn

2. About Carol Kahn:
Creative. Innovative. Visionary. Passionate.
With over 30 years of experience in the Media and Advertising industry, Carol’s career encompasses every aspect of
the business including Management, Brand Marketing, Experiential Programs, Sponsorships, Advertising and Sales.
She has been an Executive Producer for Television News and Documentaries, Radio Host and show producer, Director
of Sales of 28 Radio Stations, New Business Development for Television, Radio, Print and Digital.
Creating Ideas is her forte! She has developed a multitude of Retail Marketing Programs for some of the largest brands
in the country. Each of those programs have been designed to deliver a return on investment for clients as well as
enhance brand recognition.
A freelance writer for travel publications and lifestyle magazines, Carol has interviewed many high profile celebrities,
public figures, athletes and artists including 1986 Nobel Peace Prize and Nobel Laureate, Elie Wiesel, Maya Angelou,
Astronaut Alan Bean, Fashion Designer Alexander Julian, artists Peter Max and LeRoy Neiman. Working the Red Carpet,
interviews with celebrities such as: Sylvester Stallone, Charlize Theron, Sir Ben Kingsley, Bette Midler, among others.
Telling stories is her passion.
With a love for art and design, her creative influences can be found in both her photography and jewelry design.

3. Portfolio &
Case Studies

4. Digital Marketing Campaign for Patron
• National Digital Marketing & Advertising
Campaign
• Digital Home Page takeover featured a Red
Carpet Rolling out revealing the contest
with a link to Patron site to register to win.
• Produced 3 “Mix of the Month” video
recipes featuring Celebrity host, Robin
Leach shot at different locations
throughout Planet Hollywood in Las Vegas.
• Created concept for the Home take over
page and Online Contesting with Planet
Hollywood and Patron for a “Sleeping with
the Stars” promotion. Digital Ads appeared
on major publication sites as well as
Patron.com
• Kick-off to Patron’s Social Club
• Red Carpet Celebrity Appearances at Planet
Hollywood Event

5. Customized On-site Brand Activation and Sales
Opportunity with Cosmopolitan in Las Vegas
• Case sales for Remy Martin sold into Cosmopolitan Bars
throughout the property.
• Logo placement on Billboard/LCD screens on Las Vegas Strip
and throughout hotel/casino
• Celebrity Endorsement of Remy V by Robin Thicke
• Branded signature drinks during the concert event
• VIP Party with Remy branded merchandise & gift bags
• Logo on Step & Repeat used for all media exposure
• Remy Signage and branded bar shown during interview
segments with musicians. This aired on Radio.com and CBS
stations websites across the country.
• National digital marketing and branding on Radio.com and
CBS.
• Concert televised live with pre-recorded Remy Segments
• Invitation only Meet & Greet with Robin Thicke
• Party suite for Remy Martin guests

6. • Created On-site Promotion for
Ditch Fridays
• Creation of Dating Game (4 weeks
promotion)
• Creation of Home page Takeover
with Dating Game theme
• Digital, Print and Radio Advertising
• Miller Beer Sponsored
• Signage throughout the resort
property
Customized Engagement Programs for Palms Casino and
Resort

7. Brands Promoted: Perrier Jouet, Jameson & Absolut Elyx
• Sales opportunity for Pernod Brands at the Cosmopolitan Hotel
• Valentine’s Day On-air Promotional Contest. The winner
proposed on stage during a Chris Daughtry concert at the
Cosmopolitan Hotel in Las Vegas
• National Radio & Digital Advertising with CBS
• Step & Repeat Branding
• On-stage branding
• Invitation only Meet & Greet with Chris Daughtry sponsored by
Perrier Jouet, Jameson and Absolut Elyx
• Signature drinks featured at the venue
Sell in opportunity & National
Promotion for Pernod Ricard’s Brands

8. Brand Sponsorship 2015 Billboard Music Awards
AZZURRE SPIRITS brand was featured, poured and gifted at
the 2015 Billboard Music Awards attended by superstars of
the music world at the MGM in Las Vegas.
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• Azzurre Spirits participated in
a three day gifting suite at the
MGM Grand during the 2015
Billboard Music Awards
• Opportunity to brand their
image with celebrities
• Enhanced Social Media
• National exposure via Getty
Images provided to
publications
• Backstage presence
• Logo appeared in conjunction
with Dick Clark Productions
promotions & press
• 70 bottles of Azzurre given to
presenters and winners of the
Billboard Music Awards

9. Brand Promotion: Gifting Suite at 2015 Academy
Awards
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• Opportunity for Pink Spot Vapors
to participate in Gifting Suite for
the Oscars.
• Product was provided in 75 gift
bags that was given to celebrities
in attendance.
• Invitation only event
• Held at the W Hotel Westwood
• Name mentioned in Press
Releases
• Photos sent to major
publications for coverage &
publicity.
• Enhanced Social Media
Promotion

10. 10
NASHVILLE, TENNESSEE
• Product Sell-In to over 70 Twice Daily Stores
throughout Nashville, Tennessee
• Radio Advertising on 5 iHeart Media Stations.
• Ploom Stage Sponsorship
• Banner with logo
• Over 3000 attendees.
• Media coverage
• Print Advertising
• Logo appeared on all advertising including
television
• Digital Marketing and Social Media
SPONSORED EVENT – STAGE
SPONSORSHIP & RETAIL
ACTIVATION

11. Sell in Opportunity + Radio Marketing Campaign
• Arranged meeting and sales presentation for Glaceau Vitamin Water and Terrible Herbst –
Glaceau had not been successful in securing a meeting for years.
• Sold product into 89 Terrible Herbst Stores in the Nevada market
• Created Radio promotion that increased sales opportunity at Terrible Herbst
• Created in-store consumer Register to Win promotion
• Radio advertising on 3 major radio stations in Las Vegas.

12. Creative Concepts
Palms Casino Resort
Home Take Over:
Dating Game
Celebrity Banner Ad Campaign: Fergie at the Pearl
– “I was here…where are you? Don’t miss out next
week!” Palms Casino Resort, Las Vegas

13. Creative Home-Takeover Concepts
1: Ditch Fridays at the Palms Casino Resort with Miller Lite
with sound effects of the bottle opening and beer pouring
across the page
2: Roll out the Red Carpet - Patron Sweepstakes at Planet
Hollywood with Robin Leach
3: Ditch Friday Dating Game at Palms Casino Resort – Daisy
Takeover – recreated from original Dating Game Flowers.

14. Creative Concepts for Red Rock Casino Resort
Concept created for Red Rock Casino Resort promoting their hotel, restaurant and entertainment. Banner Ads were
created in flash animation. Once viewers clicked on the keyhole, the images began highlighting hotel features. Red
Rock was encouraged to put together packages that included hotel, dining, entertainment and spa. The link at the end
was provided for customers to book their package immediately.

15. Creative Concept for Sin City Brewing Co.
Click on a Beer to reveal your Deadly Sins….

16. Digital Concept for the Palm Casino & Resort’s
Restaurants

17. “Sleep with the Stars” - Digital Contest &
Home Page Takeover - Planet Hollywood
Home Page Takeover – and Digital Contest featuring Red Carpet appearance with Holly
Madison.
• Revolving Planet Hollywood Logo drew attention to the homepage of the Las Vegas Weekly and Vegas Deluxe
sites.
• Click Through to Contest Entry – Choosing Bruce Willis, Sylvester Stallone or Arnold Schwarzenegger.
• Consumers win a Red Carpet Experience and Weekend Stay for their friends in one of the Celebrity Suites at
Planet Hollywood.

18. Craftique Furniture Showroom –
High Point Furniture Market
Craftique wanted to draw attention to their showroom during the Fall Furniture market. It was the first time in the history of the
High Point Furniture Market that North Carolina artists were featured along with furniture in this magnitude. More that 120
pieces of art were featured ranging from pottery, glass, metal sculpture, paintings and woodwork.

19. Steinway Showroom – High Point Furniture Market
PR & Promotion
Steinway wanted to create buzz about their Art case
designed pianos during Spring Furniture Market.
• Created a Designer Show “Meet the Masters”
featuring Internationally renowned artist Herb
Jackson and Pianist Joe Augustine.
• Highlight Steinway Pianos designed by Karl
Lagerfeld, Dale Chihuly, Dakota Jackson and Neo-
pop artist Romero Britto and others.
• Create Media attention and buzz.
• TV Coverage

20. Patron “Mix of the Month
Video”
• Features Celebrity Host
Robin Leach
• Series of 3 Videos
• Featured on Las Vegas
Sun, Las Vegas Weekly,
Vegas Deluxe, Patron
websites.
Digital Webisodes

21. Travel Video Feature: Simon’s Restaurant- Las Vegas

22. Writing for Print

23. Writing for DigitalThe Vegas Insider: Interview
with Artist, Leroy Neiman

24. Writing - Digital Content - TRAVEL

25. CCONTACT:
Carol Kahn
336-339-4709