The document discusses best practices for using social media within an organization. It emphasizes that social media is about building relationships and having clear goals and objectives that support the organization's mission and vision. It also stresses the importance of guidelines and policies to facilitate staff usage and crisis response, and recommends engaging communities online rather than bringing people to platforms. The document provides tips on optimization, such as increasing linkability, making tagging easy, targeting audiences, and developing an overall social media strategy.

1. Sharing at Division Meeting Nov 2011