Managing Social Media
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A guide for athletic team social media managers. NCAA Division III teams.
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Managing Social Media
- 1. Managing Social Media A Guide For Athletic Team Social Media Managers August 22, 2017
- 2. Overview • What this is, and what it isn’t • Why social media? • Planning • Best practices by platform • Deciding where to focus • Handling negative reactions • Tools and resources
- 3. Why Use Social Media? It expands your story. Who is listening? Student athletes | Fans | Prospective athletes | Media | Coaches | Parents | Alumni | Boosters | NESCAC | NCAA It allows you to connect with humans Nurture your community | Put a human face on your brand | Foster human connections Meets the information needs of your audience Be where you audience is | Provide timely information
- 4. Why Use Social Media? This is where people are spending their time: Active users per channel*: • Facebook: 2 billion • YouTube: 1.5 billion • Instagram: 700 million • Twitter: 328 million • Snapchat: 200 million *As of Aug. 2017. Source: http://bit.ly/1TTAQxk
- 5. What’s Your Plan? • Define your goals • Inform, showcase, connect, drive attendance? • Know your audience • Rules and culture vary on platforms • Plan your content • Try themes, plan for events • Measure • Use your analytics, figure out what’s working • Adjust • Fix what’s not working Always add value!
- 6. Facebook • Lead with strong images • Post regularly (2+ times/week) • Facebook video is a strong platform • Insights are valuable (figure out what’s working/what’s not) • Make sure your page looks good and is accurate—it’s like a website • Try scheduling posts • Create Facebook Events for games and events
- 7. Facebook
- 8. Instagram • It’s all about the photos • Looping video and Boomerangs • Multiple photos tell a story • Don’t forget the hashtag(s) • Add a location • Keep up with posting, even in the summer
- 9. Twitter • Real-time feed • Great for news • Take advantage of relevant content (retweet) • Good for listening • Be part of a conversation (global or local) • Include images when possible • Use Twitter analytics to measure results
- 10. Twitter
- 11. Where to Focus/New Channels • Manage your channels well • Be consistent among your channels • Don’t feel like you have to be everywhere • Evaluate new channels • Can I take this on? • Is my audience there? • Can I do this well?
- 12. Handling the Negative Stuff • Think before you post. You represent the College and your athletes. • Sometimes you won’t be happy with comments • It’s OK to delete comments on FB/Instagram that are: • Obscene • Personal attacks • Spam/commercial • Racist/sexist/homophobic • See Trinity social media comment policy for help: http://bit.ly/TrinCommentPolicy
- 13. Tools • Social media manager products • HootSuite, SproutSocial, etc. • Editorial calendar • Plan out your posts • IFTTT • Build recipes, post Instagrams as native images in Twitter • Peer schools • Be inspired by others • Mobile device • You can manage effectively on the go • Know your NCAA regs! • Stay informed • HootSuite blog • Social Media Today (@SocialMedia2Day) • Higher Ed Experts
- 14. Need Help? Caroline Deveau Director, Digital Communications Caroline.Deveau@trincoll.edu X. 2141 Twitter: @chdeveau