Result Map - Overview of Best Practice Process for Strategic Communications Planning and Evaluation

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This document outlines a strategic communications process focused on delivering results. It recommends moving away from an activity-based model and instead preparing a definition of success, planning with the end goal in mind, implementing a strategic tactical mix, and evaluating progress using indicators and measurement tools to identify what needs to be known and how to know it. The overall strategy is to direct a plan of action to achieve a specific communications result.

FOCUS COMMUNICATIONS ON
DELIVERING RESULTS
Moving away from an activity-based model

STRATEGY
The art and science of directing a systematic plan of action to achieve a specific result

PREPARE
What does success look like?

PLAN
Start with the end in mind

IMPLEMENT
Use strategy to design the tactical mix

EVALUATE
Identify what you need to know Indicators
…and how you’ll know it Measurement Tools

www.resultsmap.com

@carolinekealey
caroline@resultsmap.com

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Insurers' journeys to build a mastery in the IoT usage

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Covid has drastically changed the way people work. Nowadays, many individuals can work wherever and whenever they prefer. However, this shift requires a different strategy for securing your environment. By adopting the Zero Trust principles, based on the 'Never Trust, Always Verify' mindset, you can mitigate these new risks. This session will delve into the concept and provide examples of how various HCL products can fit into this framework, particularly when it comes to building a central user repository and securing your email message flow.

Ensure the security of your HCL environment by applying the Zero Trust princi...

Ensure the security of your HCL environment by applying the Zero Trust princi...

Ensure the security of your HCL environment by applying the Zero Trust princi...

Monthly Social Media Update April 2024 pptx.pptx

Monthly Social Media Update April 2024 pptx.pptx

Monthly Social Media Update April 2024 pptx.pptx

Falcon's Invoice Discounting: Your Path to Prosperity

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https://www.productmanagementtoday.com/frs/26795801/the-path-to-product-excellence--avoiding-common-pitfalls-and-enhancing-communication In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights. Through compelling storytelling and actionable insights, learn to overcome challenges like misaligned objectives, communication breakdowns, and resistance to change. Takeaways: • Uncover and navigate through common pitfalls that are plaguing product teams today. • Explore proven solutions, laying the groundwork for triumphant product launches. • Gain inspiration from real-world success examples from top digital companies, offering invaluable insights into their winning strategies. • Discover how the symbiotic relationship between product managers, UX/UI designers, and developers can transform pitfalls into opportunities, propelling your product outcomes to unprecedented heights.

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

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Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

Ensure the security of your HCL environment by applying the Zero Trust princi...

Ensure the security of your HCL environment by applying the Zero Trust princi...

Ensure the security of your HCL environment by applying the Zero Trust princi...

Monthly Social Media Update April 2024 pptx.pptx

Monthly Social Media Update April 2024 pptx.pptx

Monthly Social Media Update April 2024 pptx.pptx

Falcon's Invoice Discounting: Your Path to Prosperity

Falcon's Invoice Discounting: Your Path to Prosperity

Falcon's Invoice Discounting: Your Path to Prosperity

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Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

Result Map - Overview of Best Practice Process for Strategic Communications Planning and Evaluation

1.

2. FOCUS COMMUNICATIONS ON DELIVERING RESULTS Moving away from an activity-based model

3. STRATEGY The art and science of directing a systematic plan of action to achieve a specific result

4. PREPARE What does success look like?

5. PLAN Start with the end in mind

6. IMPLEMENT Use strategy to design the tactical mix

7. EVALUATE Identify what you need to know Indicators …and how you’ll know it Measurement Tools

8.

9. www.resultsmap.com @carolinekealey caroline@resultsmap.com