Presentation by Lindsay Notwell, VP Carrier & International Business, Cradlepoint. M2M Connectivity are a registered Cradlepoint supplier for Australia and NZ.

1. ©2016 Cradlepoint, Inc. All Rights Reserved. | Information subject to change without notice. 1
Mobilising Retail “Go-to-Market”
Global Leader in 4G LTE Network Solutions
Lindsay Notwell
VP, Carrier & International Business

2. ©2016 Cradlepoint, Inc. All Rights Reserved. | Information subject to change without notice. 2
The Market Opportunity
A new enterprise network landscape is emerging
Existing networks
are constrained
Complexity
Congestion
Security
Cost
Challenges
Availability
Enabling Cradlepoint
technologies
4G-LTE
Cloud
Delivered
Multi
WAN
Enablers
Software
Defined
Emerging network
requirements
Requirements
Flexibility
SpeedAgility
Value
Reliability
Enterprise
adoption is rapid
Cloud
IoTMobility
Drivers
Security
BYOD

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Enterprises are Adopting 4G LTE for Agility
Proven Use Cases that Augment, Complement & Extend the Enterprise WAN
Fixed
4G Networks
Hybrid
WAN
(MPLS + 4G)
Mobile
4G Networks
Failover/OOB
4G Networks
IoT
4G Networks
Day-1
Internet
(4G then Wired+4G)
Locations w/o
Wired Access
(4G-only)
Virtual
Private Networks
(DSL/Cable + 4G)
Store
Within-a-Store
(4G-only)
Temporary
Locations
(4G-only)
All-Wireless
WAN
(4G-only)
App-Specific
Networks
(4G-only)
Public
Safety
(Police/Fire/Medic)
Public
Transportation
(Bus/Taxi/Rail)
Mobile
Healthcare
Command
Center
Fleet
Tracking
Asset
Tracking
Kiosks ATMsDigital
Signage
HVAC
Control
Video
Surveillance
Vending
Machines
Utility
Monitoring
Out-of-Band
Access
(CLI to Primary Router)
Private Network
Failover
(Add 4G to MPLS)
Internet
Failover
(Add 4G to DSL/Cable)

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Mobilising Retail
Takin’ it to the streets
Application Examples Key Benefits
Pop-Up Retail
Case Study
Flexibility
Speed to market
Save money
Parallel Network
Case Study
Security
Flexibility
Performance
Mobile Retail
Case Study
Increased revenues
Close to customers
Competitive advantage

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Transforming Retail
Teaching an old dog new tricks
Application Examples Key Benefits
Day One Internet
Case Study
Speed to market
Make/save money
Keep your sanity
Kiosks
Case Study
Make/save money
Flexibility
Competitive advantage
Digital Signage
Case Study
Customer engagement
Save money
Security

6. ©2016 Cradlepoint, Inc. All Rights Reserved. | Information subject to change without notice. 6
Benefits
What are you waiting for…the competition?

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More Than 1.3 Million Deployments Globally - in 15,000 Customer Networks
Cradlepoint Experience
• 100% of the top 25 most populated U.S. cities
use Cradlepoint for public safety and other
networking solutions
• 75% of the top 25 retailers use Cradlepoint
• 50% of the Fortune 100 use Cradlepoint
• 40% of the Fortune 500 use Cradlepoint
• 6 out of the top 10 restaurant chains use
Cradlepoint

8. ©2016 Cradlepoint, Inc. All Rights Reserved. | Information subject to change without notice. 8
Lindsay Notwell
VP, Carrier & International Business
Cradlepoint
lnotwell@cradlepoint.com
+1 (614) 859-2770 m
Questions?
Gavin Wilson
GM, Australia/New Zealand
Cradlepoint
gwilson@cradlepoint.com
+61 422 008 111 m